GBSH CONSULT WHITE PAPER – BRANDING INSIDER TM CHALLENGES WE SOLVE INCREASE REVENUE Your organization may feel tempted to deploy quick‐fix tactics that provide short‐term boost to revenue…but no long‐term growth in your brand value. We know that today’s investment in a strategic branding program can lead to tomorrow’s revenue growth. We’ll develop a strategic platform that acts as a foundation for global expansion, new product launches and any other business ventures—contributing to your organization’s long‐term brand health and financial gain. FOCUS AREAS; Expand globally Forge an strategic and charismatic brand Establish category leadership Expand your customer base Introduce a new company Launch new products Increase customer retention Cultivate customer loyalty Uncover customer insights Boost conversion rates IMPROVE MARKET SHARE
Globalization and the proliferation of new products, services and technologies have created a fiercely competitive environment. Only careful management of your brand’s positioning and assets can ensure your brand’s success across channels, audiences and product categories. In particular, today’s digital environment caters to customers who live online and on the go. We’ll help your brand meet your customers wherever they are, and increase your chances to capture new corners of the market. FOCUS AREAS Strengthen a brand Transform your customer experience Extend a brand Re‐define a brand Refresh a brand Create a new brand Develop branded environments Take your brand online Make your brand mobile Prepare your brand for social media STRENGHEN RELATIONSHIPS Service‐oriented organizations rely heavily on their employees and their functional communications to represent the brand. Improving brand expression, therefore, means improving all service‐oriented touchpoints—and that happens from the inside out. We provide tools and training that can turn your entire workforce into brand ambassadors, as well as strategies for touchpoint prioritization, simplified communications and consistent brand management. FOCUS AREAS; Coordinate your brand’s touchpoints Energize employee performance Provide brand training Provide brand management tools Clarify communications Turn regulation into opportunity Transform legalese into plain language
SAVE MONEY Of course, every organization seeks to control costs. While it may not be the first place managers look, a strategic branding program can deliver remarkable ROI. Streamlined brand architecture can generate significant cost savings by revealing brand equity between business lines, partners, products and services, making it easier for customers to find the offerings they need. And simplification offers savings in the form of reduced customer service costs, increased operational efficiencies and migration to more cost‐effective formats and channels. FOCUS AREAS; Rationalize your brand architecture Lower production costs of communications Integrate organizational cultures Simplify communications Brand development Building a world‐class brand doesnt happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story and experience that’s elegantly simple, unexpectedly fresh, and an asset that drives your business ahead. Strategic Platform Great brand strategies are grounded in the truth of an organization—its legacy, unique capabilities and opportunities. We apply the science and art of brand development to build a strategic platform that uniquely captures who you are.
Brand architecture Coherent brands are built to last. They optimize for today and plan for tomorrow. We help you build a coherent brand architecture to make the full breadth of your organization and your offerings clear and accessible, and to ensure your brand stays focused over time. Brand Alignment Effective brand alignment turns every colleague into a brand evangelist. We help get your people pointed in the right direction and working toward a common goal. Brand Voice Theres a tone and style thats all your own—your organizations unmistakable character. We call it Brand Voice, we invented it, and we can help you find your own. Naming A name is the gateway to your brand experience —helping to shape peoples first impressions, associations and connections to what you do. Well give you names that set you apart from your competition and truly stand for who you are. Visual Identity First impressions matter—and a first impression is almost always visual. We design elegant identities and visual systems that illuminate, enhance and expand the core tenets of your brand. Messaging Strategy Every organization has multiple audiences, internal and external. We help you systematically address each groups specific interests, and tell your story to the right people in the right way. THIS IS WHAT WE ARE ALL ABOUT AT GBSH CONSULT………..BRILLIANT BRAND EXECUTION!!!!