GBM Horizons eNewsletter 2011 issue

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  • 1. 2011 newsletter > Message from the CEO > GBM named VIRTUALIZATION System Integrator of the year > GBM and Indra tothe way forward develop national healthcare system infrastructure for Bahrain’s King Hamad University Hospital > GBM and Tonbeller team-up at MEFTEC > IBM CENTENNIAL > GBM develops first educational cloud computing platform in Abu Dhabi for Higher Colleges of Technology > GBM hardware solutions power Oman Cement Company IT augmentation project > Qtel joins forces with GBM to offer enhanced ICT solutions > GBM launches 1st Cisco training centre in Omanour partners
  • 2. Message from the CEO Evolutionary Road GBM, leadInG It solUtIons ProvIder founded in 1990, Gulf Business The Oxford dictionary describes Machines (GBM) is the leading It solutions provider ‘evolution’ as “the gradual development in the region fulfilling the It requirements of local, regional of something.” In the IT industry we and international organisations in the GCC. a spin-off from are constantly in a state of evolution, IBM, GBM is the sole distributor for IBM - excluding selected adapting quickly and consistently IBM products and services - throughout the GCC, except to changing technologies, changing for saudi arabia. GBM’s momentum was further business environments and changing enhanced in 1999, when the team secured the Cisco customer needs. In fact few other portfolio. today GBM holds the highest level of recognition in industries function in as much of a the region from Cisco, Gold Partner status, in addition to state of fluidity as the IT industry is the Cisco learning Partner status. the company has offices Cesare Cardone, Ceo, GBM constantly challenged to. in the Uae (abu dhabi, dubai and sharjah), Kuwait, oman, Qatar, Pakistan and Bahrain. as I look back at 2011, I boost efficiencies is driving also a result of the drive to and resources in maintaining see clear evidence of Gulf tremendous changes in the efficiency, but less disruptive GBM’s competitive edge, Business Machines’ resilience way our clients work. as than remote Infrastructure an approach that is clearly and its ability to adapt to a businesses attempt to replace Management as a service, delivering results. In addition fast-evolving environment. capital expenditures with server consolidation aims to to a number of new business In fact, the developments of operational expenditures and make more efficient use of wins, it was gratifying to be this year demonstrate that reduce costs in the process, available server resources. acknowledged as the region’s we are not only able to adapt they’re increasingly looking best systems Integrator by but we have been able to at asset-light alternatives to according to some estimates, reseller Middle east magazine thrive by expanding our talent investing in hardware-heavy companies around the world at its Partner excellence pool, staying ahead on new infrastructure. on average only use between awards. the recognition is just technologies and generally 15 and 20 percent of their one of several our teams have all of this has a very real server capacity, which is setting the pace. and direct impact on us as earned from partners and unsustainable in the current customers over the years. Just last year, we launched a company as we evolve our economic environment. the first ever network product and service offering in Unsurprisingly companies as we look forward to a operations Centre (noC) in anticipation of these changes. around the world and here promising start to 2012 we will the Middle east. In addition what does this mean to GBM? in the Middle east are taking strive to continue down this to reinforcing our portfolio while we constantly reinforce to server consolidation as evolutionary road. after all of value-added services for our belief that evolution part of efforts to evolve the combination of constant our customers, the noC was remains very much a gradual a more sustainable and change, the ability to set a clear indication of things process and that our industry cost-effective approach to the pace and the reward of to come and our willingness will not dramatically change computing. In fact, 61 percent success is what drives us and ability to invest in the overnight, we’re firmly focused of the respondents in a recent onward. future. at the outset, the on our vision for the future Gartner Group research study noC was a decisive step and we will continue to deliver said that they were conducting towards GBM’s evolution as a the right solutions to our a server consolidation, while leading, homegrown provider customers at the right time. 28 percent were planning to of remote Infrastructure however, the main topic do so in the immediate future Management as a service. on every CIo’s agenda which reflects the business significantly, remote is nowadays server potential for such activity. Infrastructure Management consolidation. In fact, GBM as we progress through as a service is a sign of has completed over 160 server the current evolutionary the times we live and work consolidation projects around cycle and take change in Cesare Cardone, Ceo in. In a post-recessionary the region on IBM Intel and our collective stride, we will environment the need to system p servers. this is continue to invest time, effort2
  • 3. Virtualization VIRTUALIZATIONthe way forward By substantially lowering capital expenditure, Virtualization can decrease and at times eliminate the By Pappu R. Rao Director of Technology purchase of new Services, GBM hardwareorganizations today face unique virtualization is an effective way to benefit is the ability to take a ‘snapshot’challenges that stem from regional achieve server consolidation by allowing of a virtual machine which facilitatesexpansion and globalization. multiple physical server workloads to application upgrades or even theas a result, It professionals run on a single virtualized hardware application of operating system patchesfind themselves catering to a platform. virtualization has the potential and rollback if desired results are notgeographically distributed workforce to unlock much of the underutilized achieved.with scattered branch offices. capacity we see in datacenters today. virtualization is an ideal fit fordistributed datacenters and mobile introducing VirtuAlizAtion addressing today’s need for serverworkers have to be managed and virtualization addresses the problems consolidation. It also provides buildingservers need to be deployed on the fly of cost and complexity and at the same blocks for the next steps includingacross multiple locations to manage time provides the flexibility and speed desktop virtualization and clouddynamic business needs. needed to deploy infrastructure to meet computing.A question of wAsted cApAcity the dynamic needs of today’s business. the business cAse forthe legacy model of “one application, Gartner estimates that enterprises VirtuAlizAtionone server” has led to servers can achieve cost savings of as much Increasingly, businesses are turning‘sprawling’ and consuming available as twenty to fifty percent on hardware to virtualization as a means of cuttingdata centre space, power and cooling. and other overheads including software unnecessary costs and maximizing thehowever, at a global level, servers licensing, while enjoying increased return on investment. this is possible ashave an average utilization of five flexibility along with speed, and virtualization lowers capital expenditureto fifteen percent, resulting in poor improved quality of service. It must be and optimizes operating expenses byreturn on investment. organizations noted that virtualization can actually reducing power, cooling, data centrehave made significant investments reduce software licensing costs which and administrative It infrastructure, as every new are predominantly CPU-based, therebyrequirement was translated into a virtualization also helps lower risk reducing the overall total cost ofnew server purchase, hence adding to business by minimizing system ownership.associated costs and complexity, downtime and associated businesswhich in turn impacted effective the technical advantages of interruption, improves end-customermanageability. virtualization are many: it allows for satisfaction levels through improved increased resource flexibility and system performance and improvesthe continued trend of investing in improved utilization since the resources business agility by quickly deployingmore processing power at lower price for a virtual machine can be scaled up servers in response to market needs.points has made a shift in how we or down or even scheduled based onview It infrastructure costs. while In short, it makes perfect business workload requirements. virtualizationhardware costs may have gone down, sense. also allows servers to be available on-associated costs including software demand, providing flexibility in keepinglicensing, data center space, power them dormant and activating themand management overheads have based on dynamic requirements. this to find out more about gbM’sactually risen. with the current focus translates into significant savings in Virtualization offering, please contactof CIos to do more with less, the hardware resources and licensing cost of ownership needs to be your client Manager to arrange anaddressed. In addition, virtualization offers assessment of your current server portability and recovery since a virtualserver consolidation, which environment and provide you a with a machine can be copied from oneessentially is reducing the server server to another and even replicated roadmap.count, is the obvious solution. from one location to another. another The Leading Provider of IT Business Solutions in the GCC 3
  • 4. Virtualization GBM and with over 160 completed projects server virtualization projects require [GBM] has vIrtUalIzatIon in the last 4 years, gulf business various factors to be taken into successfully Machines (gbM) is today a regional consideration including: identifying leader in the Virtualization space, servers that need to be virtualized, delivered numerous assessing current performance using a combination of skills and and utilization metrics, selection of projects for enterprise cutting-edge technologies to deliver virtualization software or platform results to its customers. deployment strategy, selecting customers across the GBM today has satisfied customers management and monitoring software, Gulf and is continuously across all industry verticals including considering storage and network Banking, retail, Government, hospitality virtualization and identifying the disaster scaling itself higher and travel & transport. In fact, the recovery strategy. It must be noted that Banking and retail sectors have virtualization projects can start small to meet customers’ been the forerunners in adopting and scale up in a phased manner based on business requirements. expectations virtualization constituting 60% of these delivered projects. while executing complex virtualization at any given time, GBM is implementing projects, one may encounter many about 20 virtualization projects across pitfalls. GBM with its expertise gained GBM also offers its customers a the region. this leadership position from several such projects over the seamless roadmap from virtualization is the result of our long and varied years can provide the required insight to cloud computing. GBM’s Cloud experience in server consolidation, to successfully transform existing service offerings are being evolved addressing all aspects including server environments into state-of-the- and now include Cloud Infrastructure design, implementation and support for art virtualized It infrastructure. GBM Management comprising of PowervM, virtualization projects. GBM boasts a today partners with all the major server vM Control and systems director. the large technical resource pool of certified consolidation and virtualization vendors most important advantage of GBM’s specialists in key areas of virtualization including IBM, vMware, Citrix and red cloud strategy is the ability to integrate technologies distributed across the hat to deliver the optimum solution IBM and non-IBM cloud solutions region. specific to customer requirements based from partners using an IBM cloud on best of breed technology. integration framework. Real World Experiences sector: Construction Government Banking and Finance Area: Project Infrastructure Disaster Recovery Testing and Staging Infrastructure Profile: Construction Company in GCC Government Department in GCC Retail Bank in GCC tHe CHaLLenGe tHe CHaLLenGe tHe CHaLLenGe a project office catering to 150 users Provide a reliable and flexible disaster the in-house development team was required to be setup in difficult recovery environment for 75 servers was faced with the problem of environmental conditions. the office and facilitate the performance of non- licensing costs of software for testing included expensive Cad workstations disruptive testing. and staging infrastructure since for architectural drawings. since the software licensing costs are typically project office was remote, additional administration and breakdown support tHe soLutIon tied to the processing power of the underlying hardware. personnel were needed on-site. GBM deployed IBM storage with remote mirroring between sites. tHe soLutIon tHe soLutIon a vMware vsphere platform was deployed on six servers to host the vMware vsphere platform was two vMware view servers were seventy-five virtual machines at the deployed to virtualize the physical installed to deploy the desktop production site with an identical setup server infrastructure. vMware Cloud infrastructure (consolidation ratio at the disaster recovery site. vMware director was also used to take care of of 75:1) and rugged thin-clients for site recovery Manager (srM) was also the dynamic requirements and make project office users. deployed to integrate with storage and available desired servers on–the-fly. automate server recovery. tHe BeneFIts tHe BeneFIts Quick deployment of desktop tHe BeneFIts Instead of sixty servers, only eight infrastructure. shared server the government department servers were required to provide processing power ensured the design benefitted from easier management the bank with robust windows/ team got better performance vis- of replication at a more granular linux infrastructure. this resulted in à-vis individual workstations. the and flexible vM-level. simple, quick immediate cost saving of 60% on the company also saw a significant saving and reliable recovery because of projected capital expenditure. in operation and support costs due automation in dr failover/ failback significant savings were achieved on to remote management of desktop procedures. the application software licensing infrastructure by its central It team. and ongoing operating and support cost. the solution also provided a self-service, policy-driven access control to deploy the servers for testing.4
  • 5. GBM in the media GBM and Indra to Develop National Healthcare System GBM and CIsCo orGanIse Infrastructure for Bahrain’s King Hamad University Hospital worKshoPs to showCase vertICal It solUtIons GBM and Cisco recently ran a very successful series of regional workshops to discuss the latest regional and global trends in vertical IT solutions. The first was held in Manama on May 23rd, with the second taking place in Doha, Qatar on July 12th. froM left: BBM CoUntry General ManaGer aBdUlla IshaQ, Indra health seCtor dIreCtor Jose CUBelos PasCUal, and BBM sales and MarKetInG ManaGer ashesh MUKhoPadhyay GBM and Indra, a world leader in enterprise backup software from IBM healthcare solutions, announced tivoli storage Manager. the network an agreement to jointly develop It infrastructure will also contain infrastructure for the King hamad switching and security solutions from University hospital in Bahrain. Cisco, bandwidth management devices Bahrain Business Machines (BBM), from Bluecoat, load balancers from f5 GBM’s Bahrain division, and Indra networks and a network time server will collaborate to develop the from symmetricom. infrastructure, which will form the basis “we are proud to have been selected for the new national healthcare system the CIsCo Partner sales forCe worKshoP, BahraIn by Indra to work on this prestigious being established at the hospital. project,” said abdulla Ishaq, Country this project will provide the hospital General Manager for GBM. “at GBM, with a unified system for inpatients, we are committed to working closely outpatients and emergency-related with our partners to provide cutting- titled “the Cisco Partner sales force”, the workshops set out to address information. the project will also edge solutions. with our knowledgeable the business and Information technology requirements of different include a laboratory Information engineers, who have proven to be a big industry sectors. the event also provided attendees with the training system (lIs), including anatomical draw to customers, we are confident needed to deliver customised solutions based on customer and industry pathology, Intensive Care unit that we will provide world class needs, with a special focus on financial services, Manufacturing and and anesthesia dietetics, medical expertise and counsel before, during retail. imaging, radiology Information and after the implementation of a system (rIs) and Picture archiving project.” Computer system (PaCs), electronic he added, “It is evident that the Bahraini drug prescriptions, electronic health government and its entities are serious records, administrative, clinical support about enhancing their It efficiencies, services and statistics. as part of the while adopting the latest in technology. project, GBM will be providing and this is reflected in our decision implementing the latest IBM and Cisco to deploy a range of best-in-class infrastructure. solutions that will boost efficiencies, “this is a pioneering project and when maintain network resilience and ensure it is complete, it will be a showpiece for full scalability.” healthcare informatics and an example of how the right It infrastructure can make a significant difference to patient care and operating efficiencies,” said Jose Cubelos, health sector director for Indra. the CIsCo Partner sales forCe worKshoP, Qatar Indra has implemented such systems Indra is a global company of around the world, which cater to technology, innovation and workshops were conducted by GBM’s Cisco Certified systems Instructors around 5600 hospitals, about 100,000 (CCsIs). Both were well attended by sales managers and executives talent, leading in high value- professionals using the system and added solutions and services of Cisco Channel Partners, with a series of useful and informative around 500,000 appointments every day. discussions taking place. GBM and Cisco hope to repeat this success again for the transport and traffic; with more workshops in the future. he added: “due to the significance of energy and industry; public this project, we needed to select our Administration and healthcare; partners with care, ensuring they have finance; insurance; security the right competencies and this led to and defence; and telecom and 2003 2008 our decision to work with GBM. with its Media sectors. Indra operates track record with various government in over 100 countries and has agencies in Bahrain, expertise in 30,000 employees worldwide supporting mission critical projects and who share their knowledge of source: strong credentials in offering end-to- different sectors and countries end infrastructure, GBM is the ideal to find innovative solutions to partner.” the challenges that clients face. GBM became GBM became Cisco Gold Partner Cisco learning Partner GBM will be responsible for deploying a Indra is the european company wide variety of hardware and software that most invests in r&d in solutions to support the project. IBM its sector. products to be deployed include IBM Blade servers, IBM system storage storwize 7000 storage systems and The Leading Provider of IT Business Solutions in the GCC 5
  • 6. GBM in the media MInIstry of JUstICe, IslaMIC affaIrs & waQf sIGn aGreeMent wIth BahraIn BUsIness MaChInes GBM and the Ministry of Justice, according to Ministry of Justice, Islamic ‘IBM system storage ds5020’. this Islamic affairs and waqf in Bahrain affairs and waqf spokesperson “BBM’s system will provide the Ministry with announced on June 28th that they strong credentials in offering disaster infrastructure simplification using ABouT omAn CemenT had signed an agreement to develop recovery solutions reinforced their next-generation 8GBPs fC Interface, a customised disaster recovery selection for this project. with their up to 67.2 tB of fiber channel physical Infrastructure and revamp their vast experience in providing mission storage capacity and powerful system production site, using the latest critical projects, we are positive that management, data management and since 1983, oman Cement IBM Platforms. the project will be we have chosen the right vendor for data protection features. Company (oCC) has symbolized undertaken and implemented by the implementation of this project. our oman’s drive for self-reliance “we are proud to be associated with in core industries. the company Bahrain Business Machines (BBM), decision to work with BBM was also Bahrain’s Ministry of Justice, Islamic has given new strength to GBM’s Bahrain division. the project based on its track record with various affairs and waqf offering them state- the construction industry, award was based on a thorough government ministries in Bahrain. of-the-art solutions from IBM to consolidated the nation’s efforts technical evaluation by Ministry of we are confident that we will benefit enable data protection and disaster for infrastructure development Justice, Islamic affairs and waqf from continued access to best-in-class recovery at a lower cost. It is evident and created resources to achieve between Major It vendors. technical support and expertise even that the Bahraini government and its self-sufficiency. after the completion of this project.” the purpose of building a disaster entities are serious about enhancing recovery Infrastructure is to keep other IBM Products that will be used their It efficiencies while adopting with a manufacturing facility the Ministry’s critical applications up include, ‘IBM Blade servers’ which run the latest in technology,” said abdulla operating on world class and running in case of planned and applications quickly and efficiently, Ishaq, Country General Manager, Iso 9001 certified quality unplanned outage or natural disasters. enabling the Ministry to have better BBM. “at BBM, we are committed management system and Iso In any of these disruptive events, all roI (return on Investment) and to working closely with our partners 14001 for environment, oCC applications and data at the Production high-availability midplane to ensure to provide cutting edge and fully products meet global standards site will be hosted and running at the maximum uptime and investment scalable solutions to our customers. in performance and quality disaster recovery site. to enable a protection for future technologies. with our knowledgeable engineers, and reflect oCC’s enduring flexible and robust switchover of sites, who had proven to be a big draw to commitment to customer also, in a continuing effort to provide satisfaction and a stronger BBM will also replace the Ministry’s customers, we are confident that we storage solutions that are designed foundation for tomorrow. production system, including their will provide world class expertise and to provide low total cost of ownership, storage infrastructure, with IBM counsel before, during and after the high performance and robust enterprise storage and storage implementation of a project.” functionality, BBM will also deploy the replications systems. GBM Launches Training Centre in Oman GBM announced on June 14th the GBM has been a Cisco learning to fit a wide variety of their needs,” launch of oman’s first Cisco training Partner (ClP) since 2008. with a said olivier Mouries, Country General Centre. the world-class training strong presence in the Uae, Bahrain, Manager, GBM oman. “GBM is centre, part of GBM’s learning Kuwait, oman, Qatar and Pakistan. committed to supporting local services, is located at GBM’s Qurum GBM learning services is one of talent in oman and providing premises in Muscat. the region’s leading It training them with the skills needed to provider and offering over 1,000 excel in today’s ever-growing GBM’s fully-fledged centre will offer a comprehensive training programmes It industry.” broad range of Cisco training services across the Middle east and north to job seekers and It professionals africa (Mena) region, training over in the private and public sectors. 3,000 It professionals annually. the training sessions will be led by Certified Cisco systems Instructors (CCsIs) and will deliver Cisco authorised and approved content, First world- including technology, product- specific and certification-preparation class Cisco courses. In addition, courses on Cisco technologies will be offered using the Training Centre market’s latest hardware and remote labs. in Oman “Cisco is very proud to collaborate with GBM in this initiative which we “the launch of the our training centre hope will encourage local omani in oman marks a milestone for GBM talent to realise their full potential and shows GBM’s commitment to to be tomorrow’s leaders of the local invest in developing the It talent in and regional It industry. the Cisco oman. as part of GBM’s learning training Centre is the first of its kind services offerings, this initiative in oman and we are confident that reinforces our efforts to help froM left: CIsCo General ManaGer - oMan Iyad al ChaMMat; GBM oMan it will bring great value to the local omanisation by providing cutting community,” said Iyad al Chammat, CoUntry General ManaGer - olIvIer MoUrIes; sales ManaGer, GBM learnInG edge Cisco training solutions to Cisco General Manager in oman. servICes (GUlf reGIon) - Pawan arora, and GBM learnInG servICes oman’s It workforce and job seekers sPeCIalIst, GBM oMan - IndranIl GoswaMI6
  • 7. GBM hardware will offer oman Cement Company a highly scalable and resilient “our upgraded It infrastructure will allow us to run our business in a more forward to further enhancing our It infrastructure”, he continued. architecture with a proven reputation solUtIons for exceptional business resiliency. effective manner, ensuring reliability, efficiency and complete scalability Power systems provide servers and software that are the foundation the Company will also have the choice of our systems,” added saleh sultan Power oMan of running IBM aIX or linux-based al-rashdi, Manager It, oman Cement. for enterprise infrastructure that can help businesses, such as oman software, offering greater flexibility “the combination of GBM’s expertise CeMent in the future. the chosen hardware and IBM’s hardware and software Cement Company, manage rapid change, reduce business risk, and will provide servers, storage and solutions has contributed to the CoMPany It an integrated operating system for tremendous success of this project. as meet higher service levels – all in the most cost-effective manner. In production and disaster recovery (dr). we complete this first phase we look aUGMentatIon “the oman Cement Company is a addition, oman Cement also selected the IBM tivoli storage Manager for ProJeCt strategic component of our country’s drive for self reliance. as a result For a project this project to be the backup solution to allow for flawless continuity of it is important that our supporting services.GBM recently completed theimplementation of hardware solutions infrastructure is in a position to of such critical “we are positive that this projectto augment the It infrastructure atthe oman Cement Company. GBM has maximize efficiencies and minimize downtime and our decision to invest in importance, we will go a long way in helping the oman Cement Company overcomeinstalled state-of-the-art IBM Power™systems servers that will support boosting our It infrastructure reflects that,” said Jamal shamis al-hooti, were well aware challenges in demanding business environments. the infrastructure willthe deployment of the Company’s Ceo, oman Cement Company. “for a project of such critical importance, that selecting also act as a tool to boost productivity and operational efficiency,” saidenterprise resource Planning (erP)solution. we were well aware that selecting the right solution would ensure success. the right solution olivier Mouries, Country General Manager, GBM oman. “with our poolthe new infrastructure uses IBMPower™ systems 550 servers running our decision to work with Gulf Business Machines was based on its would ensure of knowledgeable engineers, GBM is always committed to provide best-in-the IBM i operating system (formerlyknown as i5/os®). the combination extensive track record and its ability to provide top-of-the-line solutions.” success. class solutions and technologies to its customers and partners.” Qtel JoIns forCes wIth GBM to offer enhanCed ICt solUtIonsnew aGreeMent wIll ProvIde advanCedservICes that wIll Create the rIGhtenvIronMent to develoP BUsIness forBoth Qtel & GBM CUstoMers - helPInG tosUPPort a KnowledGe Based eConoMyQtel today signed a major partnership as well as testing, commissioning,agreement with Gulf Business maintenance, support and warranty forMachine (GBM); establishing a clients. froM left to rIGht: enG. KhalId aBdUlla al MansoUrI, eXeCUtIve dIreCtor, Qtellong-term strategic relationship. eng. Khalid abdulla al Mansouri, BUsIness solUtIons and Mr. Bader al-Mana, ChaIrMan of GBM Qatar, sIGn the PartnershIP aGreeMent at Qtel.this partnership will allow both executive director, Business solutions,companies to offer greater value to Qtel, said: “Qtel continues to forgetheir business customers while opening partnership with Qtel will enhance our momentous campaign of switching ahead in offering a range of technologyup opportunities for expansion into position in Qatar, since it’s a key market customers to a high-speed fibre solutions to its business clients, andnew markets. Under the terms of the for us, and as a regional leader within network. Qtel field teams have already with this new partnership we are ableagreement, Qtel and GBM will jointly the ICt industry. Qtel is a dynamic laid out over 1,200 kilometres of fibre to present a more comprehensive ICtpursue and provide advanced ICt business that continues to grow at pace cable throughout doha. offering. Partnering with GBM allows ussolutions to their clients. access to a raft of specialist expertise with Qatar and we are certain that this small businesses in particular are set and the worldwide resources of IBM, partnership will be a success.” to benefit from the Qtel fibre network,the new partnership will leverageQtel’s ever-expanding network and its adding to the unparalleled range of It as the company that helped build the through a range of specialists solutionslong-term relationships; and GBM’s solutions for our customers.” ICt network infrastructure within Qatar, that leverage the enhanced speed andreputation as one of the largest It the initial focus for Qtel and GBM Qtel has worked with a huge range of capacity of Qtel fibre.solution providers in the region. will be within healthcare, education, leading companies, with significant the agreement with GBM is another energy, hospitality and small to support provided for pioneers in the key step in evolving strategy for Qtelthrough the partnership, Qtel and Medium enterprise business sectors. fields of energy, aviation, government Business solutions, which aims toGBM will engage in activities including and retail. fuel the ongoing growth of Qatar’s keytechnical site surveys, designing Mr. Bader al-Mana, Chairman of GBMfull solutions, defining the needed Qatar, said: “we are extremely excited Contributing to this growth, Qtel business sectors.resources and works, supplying about this new venture for GBM in recently reached a major milestonematerials and services for installation the region. we are positive that our with the commencement of its The Leading Provider of IT Business Solutions in the GCC 7
  • 8. GBM in the media GBM and CIsCo showCase “the Power of the CIsCo CollaBoratIon GUlf BUsIness MaChInes PortfolIo” foreCasts sIGnIfICant BUsIness Growth for 2011 GBM and Cisco organised an speakers at the event included doug GBM announced that it foresees a from increasing its customer base event in dubai on March 7th, 2011 fleming, Business video specialist significant growth in business in 2011. to partnering with the It industry’s to discuss ways and means to - dMs, Cisco; osama I. al-dosary, these forecasts were announced at global names such as Cisco, accelerate innovation, growth, Consulting system engineer, Cisco; a series of internal 2011 ‘kick-off’ and red hat while and business improvement and wael abdulal, Collaboration meetings held in all GBM locations. continuing to be the sole distributors opportunities through enhanced sales lead Uae, Cisco. for IBM, excluding selected IBM the meetings, which were led by collaboration. products and services, throughout the the event, which targeted It Cesare Cardone, Ceo, GBM and GCC, except for saudi arabia. held under the theme of “discover managers and executives in the Country General Managers, form the Power of the Cisco Collaboration fields of education, manufacturing, part of GBM’s annual review and In 2010, GBM also announced its Portfolio”, the latest developments retails, real estate, government and are essential for its planning and acquisition of Performance systems, in digital Media systems, voice and financial services, was attended by strategising as well as providing an the launch of the first network Unified Communications, video, over 70 people including a number in-depth analysis of the company’s operations Centre in the Middle east Cable and Content delivery, and of GBM and Cisco customers and performance in the last year and and continued to partner with various Physical security and Building employees. business growth predictions for 2011. governments across the region on a systems were showcased during range of e-Government projects. over the past 21 years, GBM has the event. consistently grown from strength to strength in all its operating markets well as the capability to manage GBM and tonBeller GBM and tonbeller aG, a specialist in the development complex compliance and teaM-UP at MefteC and implementation of company-wide risk and banking projects, making them an excellent bridge between compliance solutions, jointly our clients and tonbeller,” participated at Meftec, the Paul hamilton, Global alliance world’s premier financial director of tonbeller aG, said. technology event for emerging “our Compliance solutions markets. support the organisations the event provided a platform in streamlining processes, for both companies to showcase lowering operating expenses, the best-in-breed compliance and - most important of all - in solutions for customers in the complying with the national Gulf region. the event took place laws and regulations quickly. from May 30th to May 31st at leveraging from our long-term adneC in abu dhabi, Uae. experience including successful projects in the GCC, we are GBM partnered with tonbeller to looking forward to teaming assist customers in dealing with up with GBM with its broad the alarming developments of knowledge to help customers fraudulent activities such as anti improve their compliance Money laundering (aMl) and processes faster and achieve Counter terrorism financing their business goals,” added (Ctf) and to comply with the The selection respective regulations. during torsten Mayer, Managing director of tonbeller aG. of GBM gives the event, both partners also In addition to services and our clients in the addressed the best approach consulting, tonbeller has in the prevention of financial Gulf region a very crimes and risk assessment. deployed more than 700 reliable partner “the selection of GBM gives our installations of their anti Money laundering and Compliance clients in the Gulf region a very solutions worldwide. along reliable partner that brings a with GBM’s local and regional lot of regional aMl compliance experience and knowledge as subject matter expertise, as well as their subject matter8
  • 9. The partnership GBM develops first between GBM and HCT for the educational cloud computing deployment of cloud platform in Abu Dhabi for computing solutions will leverage these Higher Colleges of Technology benefits for building the UAE’s human GBM and the higher Colleges of will act as a learning, research capital and cutting- technology (hCt) announced that they and development tool for students. edge, future IT skills have signed a partnership agreement also, as part of the effort to build for the development of an educational the Uae’s human capital and local and knowledge cloud computing platform, using cloud computing capabilities, GBM the latest and leading enterprise will involve hCt’s students in the technologies. Undertaken by GBM’s development process of the project computing services and education for abu dhabi division, the project to ensure optimum exposure to the its students.” partnership was signed by h.e. sheikh cutting-edge technology. In addition to involving students in nahayan Mabarak al nahayan, Minister the development of the educational “when a higher education institution of higher education and scientific cloud computing platform, hCt will partners with leading It companies, research and Chancellor, hCt and host guest lecturers from GBM on a the benefits are endless and this ali Bin hamoodah, Chairman Bin regular basis. during the lectures, is an indication of the growing hamoodah trading on behalf of GBM, GBM spokespeople will showcase importance of providing theh.e. sheIKh nahayan MaBaraK and it will be the first of its kind to be their experience and success stories in latest It technology for research,al nahayan, MInIster of hIGher deployed in an educational institute in enterprise information technology andedUCatIon and sCIentIfIC researCh educational and training purposes. abu dhabi. provide students with industry insights.and ChanCellor, hCt, PresentInG the partnership between GBM andan aPPreCIatIon award to Cesare In addition to the benefits that cloud hCt for the deployment of cloudCardone, Ceo, GBM In reCoGnItIon for “we are very proud to be part ofsPonsorInG 2011 aBU dhaBI IndUstry computing will offer hCt, the project computing solutions will leverage this prestigious partnership withawards for aCadeMIC eXCellenCe. these benefits for building the Uae’s the hCt. In addition, we recognise human capital and cutting-edge, the importance of training a new future It skills and knowledge,” dr. generation of It professionals in the tayeb Kamali, vice Chancellor, hCt very latest technologies and we hope said. this project will achieve that goal,” experts, both companies he added: “hCt is a Uae leader in said Cesare Cardone, Ceo, GBM. “this will ensure that customers adopting the latest educational and project reflects our commitment to the are provided with the best training technologies throughout United arab emirates, its people and solutions to fight and combat its campuses, where faculty and our partners in the country to provide financial crimes and ensure staff work closely with students cutting edge solutions to meet their optimum productivity and cost to deliver innovative curriculum needs from an It and educational the “turning data into Information” perspective.” efficiency while complying vision has been with tonBeller in technologically sophisticated with legal requirements and since its founding in 1971. we help environments. hence, this local rules and regulations. our clients successfully manage collaboration will also allow their businesses by providing the hCt to optimise its overall cloud “GBM is very pleased to tools and the know-how to mine data from any source for guidance partner with tonbeller in making decisions. that puts us and participate at Meftec, up against an ongoing challenge: GUlf BUsIness MaChInes naMed one of the world’s leading to fully integrate innovative “systeM InteGrator of the year” technologies with our solutions. financial technology events. and it ensures that our customers together we can provide will profit from their investments GBM received the system Integrator Cisco Partner summit and Best ICt next generation compliance for a long time to come. (sI) of the year award at the solutions Provider at the Bahrain solutions that are more competitive advantage reseller Middle east (rMe) Partner eGovernment excellence award in effective, innovative and excellence awards. 2010 and Cisco enterprise Partner • We thoroughly design all quick to deploy to our GCC components of our full range of the year (Gulf & Pakistan) at the the prestigious award was presented customers while enabling of services Cisco Partner summit in 2009. to Cesare Cardone, Ceo, GBM, at the them to securely comply with • The fact that TONBELLER solutions can be used on award ceremony which was held at ever demanding regional and all standard It platforms is the westin dubai Mina seyahi Beach international regulations,” generally considered to be our resort & Marina on June 12th. this said Mohamed daoud, GBM unique selling point was part of a series of awards for Banking & finance solutions the advantage for our customer excellence and appreciation given to & services Practice leader - organisations that have contributed • Cost benefits due to using across GCC. existing infrastructures to the development of It market in • Portability of existing the region over the years. source: tonBeller solutions • Integration of and access to data GBM has previously been recognised in all current databases and file and awarded for their achievements systems and innovative initiatives, solutions • No proprietary data stocks and so no redundancy and offerings. the awards include • Openly available for other Public sector Partner of the year applications and services Partner of the year at the Cisco Partner summit in 2011, Cisco enterprise Partner of the year (emerging east, Uae) at the The Leading Provider of IT Business Solutions in the GCC 9
  • 10. IBM Centennial How does an organisation deal with the inherent tensions among its constituents? 1962 A company’s constituents all have choices—the employee of where to work, the IBM and American Airlines investor of where to put a dollar. Communities allow companies to operate within launched the world’s first their borders; customers choose which company wins their business. computer-driven airline reservation system, SABRE - which paved the 1911 way for online banking technology. IBM was formed as the Computing Tabulating and Recording Company, In our history, there are many other examples5 where tensions—among the or C-T-R, specializing in punch cards, interests of investors, employees, society and clients—were resolved through commercial scales and clocks. innovation and by responsibly confronting, not shying away from, new realities. Which of these constituents has primacy? It’s a false choice. Generating 1969 shareholder value may be the baseline responsibility of a public corporation, but we have learned that, by itself, it does not build a lasting enterprise, much less a IBM technology guided the Apollo great one. mission to the moon – the company has played a part in the U.S. space program since the 1950s. 1924 With global ambitions, the company renamed itself International How does a company confront relentless commoditisation? Business Machines – today, The technology field is cruel to those who fail to make the leap from era to era, it operates in 170 countries. but tech companies are hardly alone. The hand of commoditisation spares few. The question becomes, as leaders, what to do about that. Perhaps you’ll agree with us that this is not merely about balance and compromising among divergent interests. Rather, it’s about making the hard 1969 choice to live at their intersection—using the inherent tension to drive innovation. IBM labs developed the magnetic As the recent downturn reminds us, the tensions get harder the tougher times get. strips on credit cards – still Shareholder expectations for higher returns don’t diminish when the economy ubiquitous on ID cards, drivers’ stutters. In these moments, the temptation is strongest to cut investments licenses and ATM bank cards. 1936 IBM worked with the U.S. Our lesson learned: You have to keep going to the future. government to start Social Security Partly, it’s about creating new spaces to move into investing in good times and – the largest accounting project of bad. This requires a kind of institutional patience; upside benefits rarely come this its time. quarter, or even next year. Sometimes, they never come. But it’s not just about what you create. It’s also about what you choose to leave behind. Every institution, by its nature, favours the ideas, products and services that made it successful. Leadership often requires shedding emotional attachment to that heritage. in skills and R&D. But Tom Watson Sr. actually increased investments during the Great Depression. In this most recent down cycle, we protected R&D and continued to make strategic acquisitions. But this also meant that we had to drive 1971 IBM created the floppy disk, which made storage powerful and 1956 affordable – and the PC revolution RAMAC (Random Access Method possible. of Accounting and Control), the first magnetic hard disk drive, created the data storage industry. Consider the IBM Personal Computer. This wasn’t just a breakthrough invention and successful IBM business. It was a product that spawned a whole new sector of our industry. But several years ago, it became clear that the PC was not central higher levels of productivity in other parts of the business—our global supply chain to our future, or the future of computing. So we got out a move that scratched and functional processes. Doing so required—and led to—major innovations in how almost $11 billion in annual revenues from our books. This was just one of several we operate the company, resulting in $6 billion productivity savings over the past similar moves over the past 10 years. All part of the perpetual motion of building five years. higher-value businesses. 1961 1973 The Selectric Typewriter was Supermarkets started scanning an instant design sensation, UPC bar codes, invented by IBM. delighting typists for 25 years. Today, they track everything from clothing to dairy cows. Other times, tension is caused by a seismic shift in the world around you. By Moving to the future can also include reinventing what you have, as we repeatedly the middle of the last decade our pension obligations were almost as large as have done with our mainframe business. Despite repeated pronouncements of its our revenues. We had to address this or risk severely impairing IBM’s long-term imminent demise, we’ve increased installed mainframe capacity 1,000% over the competitiveness. Yet we also knew that helping our people build secure futures is past 13 years. itself a competitive advantage. So the real work began—to replace the traditional The largest lesson we have learned is about value creation itself. Every leader has pension plans with entirely new kinds of programmes and options. Certainly some to determine how “the new” is born. We have realised that innovation itself is ever employees did not welcome the change. But many did, and several aspects of the evolving. Over a century, we have added fundamental research to development. new programme are viewed as leading innovations. We have collaborated with universities and governments. We embraced open source. We selectively acquired companies. And most recently, we have generated10
  • 11. We see an increasing number of leaders in business, government and civil society 1980 choosing instead to think systemically, and think for the long term. They have come to believe there are no short-term fixes for long-term problems, no shortcuts IBM was granted the first patent to longevity. for lasIK surgery technology – and In our case, it starts with remembering why IBM exists as a corporation. We continues to hold more U.s. patents listed IBM on the New York Stock Exchange for the first time in 1915, which than any company. 1997ideas at population scale via social media. We have learned that a profitable idea IBM’s deep Blue supercomputercan come from many sources. defeated the best chess player in the world.What does a company’s nationality mean in an era of global business?We have learned that national origin is less important than the indigenous valueyou create everywhere you choose to do business. gave us access to capital for long-term investment and growth. In return, we accepted the responsibility to provide our owners with clear, fact-based updates 1981 on the performance of their company, and to comply with applicable rules and the IBM Personal Computer regulations. launched the PC revolution, helping In the years since, this has compelled IBM leaders to build real businesses that computers go mainstream beyond create tangible value for our clients, actual profits, cash flows and returns for hobbyists and geeks. 2001Certainly this starts by creating jobs, making local investments, paying taxes and IBM invested $1 billion in linux,bringing products and services to new buyers. But it goes beyond that. spurring open source innovationOur history teaches us the difference between entering a market and making that still reverberates arounda market. The latter requires working with leaders in business, government, the world.academia and community organisations to help advance their national agenda andaddress their societal needs.It requires building real skills in the local workforceand enabling new capabilities among its citisenry—being a force for modernisation investors. It means never mistaking 90-day reporting cycles for the end goal. Itand progress. means behavior that consistently meets high standards, because future growth depends on trust. None of this is easy. It requires leaders to show up in defense of the future. We remind ourselves of this every day. 1984 By the mid-’80s, IBM computers understood 5,000 spoken words at 2008 95% accuracy; today, speech smarter Planet launched to recognition is pervasive at home improve how the world works and on the road. – now smart buoys in Ireland’s Galway Bay detect pollution, protect fish stock.All of this means we must think differently about long-term commitment andinvestment. And, as the world becomes flatter, it also means that we have to beparticularly thoughtful and progressive in helping every part of the world adjust to What must never change.and participate in global integration. If Tom Watson Sr. were to visit IBM today, he would hardly recognise what we make or the services we provide—analytics, clouds, the Jeopardy!-winning 1986 computer named in his honor, solutions for a smarter planet. But he would very much recognise why IBM is pioneering these spaces—to make the world work IBM scientists won the nobel Prize better through information and the tools of thinking. for the scanning tunnel microscope – which would eventually If Tom Watson Jr., our second CEO, were to return, he would not recognise the manipulate atoms to spell I-B-M. structure or global footprint of IBM. But he’d instantly recognise the IBMer—the women and men who still very much believe that a company can, and must, change everything about itself... except its beliefs.How do leaders manage for the long term in a world driven by short-termthinking? 2011Fifty years ago, the average share owner held their investment in most companies watson supercomputer can detectfor about eight years; today that’s down to six months. Markets move at an ever- nuances in words, irony and riddlesfaster pace, increasingly driven by speculators. In the past 15 years, CEO turnover – and inspire new realms of searchhas increased by approximately 50%. queries and artificial intelligence.Short-termism is winning.Or is it? Over the past 100 years, millions of IBMers have chosen to lend their talents to fulfilling this company’s mission. Tens of millions of share owners have given us 1997 their trust. More than 170 countries have welcomed us to do business within their borders. And hundreds of millions of clients, customers and business partners have IBM launched “eBusiness,” turning found value in our products and services, and used them to help make the world the Internet into a tool for business work better. and ushering in the future of To every single individual, thank you. We pledge boldness in IBM’s second century electronic commerce. to create a company that never stops moving to the future. Ever onward. Article courtesy of: The Leading Provider of IT Business Solutions in the GCC 11
  • 12. Did you know? ConGratUlatIons IBM For 100 years IBM has been a trailblazer, turning imagination to reality and leading the way in dId making technology a part of our you everyday lives. Few companies in the world can claim they have had as Know much of an impact on the human race as IBM has and we salute them. As a company, GBM is proud to share such a strong relationship IBM’s presence in the Middle East with IBM and we look forward to a • IBM has been present in the Middle East region for more than 60 years future as filled with innovation • The first IBM office was established in Bahrain in order to be close to saudi aramco as the past has been. • IBM also has a deep-rooted presence in North Africa with operations in Morocco for 74 years and egypt for 57 years to-date IBM, research & education GBM MIlestones • In the past few years, 1990 1992 IBM made several joint agreements with universities in the region to conduct research on nanotechnology and applications of nanotechnology GBM founded as a sole GBM distribution was distributor* for IBM in established • In Saudi Arabia, King Abdulaziz City for Science and Technology GCC 1999 2003 (KaCst) is currently conducting research on IBM super computers to get commercial level efficiency from solar cells which will then be used in desalination • In Qatar, IBM installed some of the very first IBM clouds in the world with three doha-based universities GBM was certified GBM became Cisco • In Jordan, IBM built a cloud centre in 2010 with the Iso 9001 Gold Partner Ministry of education 2006 GBM received highest 2007 GBM Pakistan was IBM’s Scientific Centres • In the 1970’s and 1980’s, IBM specialised in building “Scientific Centres” which focused on areas around natural language Growth award from IBM established support, speech recognition and arabic text recognition 2008 2010 • Regionally, “Scientific Centres” in Cairo and Kuwait were two of just a few centres around the world • IBM was a very active member in the design of Unicode to allow for all languages and all companies, not just in IBM products GBM became GBM celebrated its Cisco learning Partner 20th anniversary IBM in the Vertical Sectors 2010 • IBM worked with companies including Aramco and adnoC on several business focused initiatives and with dubai Municipality and dubai road and transportation authority on GBM launched 1st eGovernment solutions and with financial noC in the region institutions including emirates Bank on It banking solutions *excluding selected IBM products and services, excluding saudi arabia.12
  • 13. GBM in the media IT services soar in Abu Dhabiby David George-CoshAbu Dhabi will be one of thefew areas in the Gulf to achievedouble-digit growth in the ITservices market over the next year,says Cesare Cardone, CEO, GBM. the sector’s revenues in the capital revenues from companies that GBM are expected to increase by more than 20 per cent this year, reflecting the works with in abu dhabi increased by about 15 per cent over 2009 and last Compared investments made in infrastructure, banking, energy and retail projects, he year, Cardone said. GBM, which helps companies manage to the West, explained. technology infrastructure, such [capital Gulf Business Machines (GBM) was as designing computer networks spun off from the Us giant IBM in 1990 and buying specialised software expenditures] applications, bounced back last year to provide a greater focus on the Gulf market. It is now one of the largest It after a “tough” 2009 with revenues here is a increasing by 5 percent to about $400 service companies in the region. the It sector is often seen as serving as an million. Its revenues were down by dream economic indicator, because it shows about 4 percent in 2009, he said. by how much companies are investing “to be honest, we expected to be down in cost-effective programmes to if usage exceeds capacity, saving more in 2009 and to do a little bit better generate greater revenues. potential headaches for its workers. in 2010,” Cardone said. “this year, we will grow in every Cardone said “cloud computing”, a difficulties in the economy in 2009 country but we are planning higher technology that is based on the cloud forced GBM to shift its strategy growth in Kuwait, Qatar and abu drawing used to depict the internet in from attracting new business from dhabi because of the budgets for computer network diagrams, would be a customer’s increased spending in big government projects that were a major trend that the region’s It sector capital expenditures to maintaining previously delayed,” Cardone said. would shift to over the next few years. existing accounts. Companies in the Middle east and GBM is the region’s largest provider of while new spending may be beginning africa spent about Us$49.77 billion salesforce software, a cloud computing to rise again, the company is exploring (dh182.8bn) on It last year, with the application that distributes business various ways of providing additional Gulf region accounting for about 25 per software by subscription and hosts the support to its customers. cent, according to IdC, a technology programs offline. consultancy. “Compared to the west, [capital expenditures] here is a dream,” published in the national, January 2011 aside from abu dhabi, only Qatar and Cardone said. “nevertheless, when you Kuwait are expected to post significant compare [capital expenditure] from the growth among Gulf states to their It glory days to the future in the next five services sector, Cardone added. years the market is maturing towards “abu dhabi is a new frontier for us,” he increased [operating expenses].” said. “while the growth in dubai was one of the ways of providing additional down in 2009, the growth in abu dhabi support is through GBM’s new continued without any problem. It was “network operating Centre” that very sizeable. is able to manage and monitor a company’s computer network from its “we have significant projects that we home offices in dubai. closed at the end of last year, so we expect growth of around 20 per cent the office is able to remotely track a in 2011.” company’s network and warn officials The Leading Provider of IT Business Solutions in the GCC 13
  • 14. GBM in the media Data: an asset of critical importance whIle data ManaGeMent May not Be the fIrst thInG that CoMes to MInd when ConsIderInG the faCtors that InflUenCe an oIl and Gas CoMPany’s sUCCess, the faCt Is that InforMatIon Is a sIGnIfICant asset that needs to Be ManaGed CarefUlly. soUBhI CheBIB, dIreCtor, IBM systeMs Brand, GBM eXPlaIns when it comes to data storage, the longer periods of time. In order to meet therefore, organisations tend to some organisations have created oil and gas industry faces a number these demands, information technology over-provision disk based storage, automated near-line and on-line of challenges. some of these, like teams in oil and gas companies need to which is both cost intensive and time data management systems, but data management, data archiving and provide secure, cost effective, scale out consuming. By investing in more scale many companies still need to move organic growth, are not unique to the solutions. out storage systems, technologies such to contemporary data storage. they sector, while others, such as being able as thin provisioning can be utilised to need to consider retrieval best practice to use information to meet worldwide overcome this and create a competitive focused around smaller data centers, demand for product while trying to [scalable file advantage. using modern media, online storage control costs, are. and with the focus on data quality and solutions] the oil and gas industry collects its availability. amongst the specific challenges multiple classes of data including faced by the industry is the efficient help reduce cost by seismic, geological and petro physical, the final piece of the jigsaw is to bring management of large volumes of new being easy to use drilling, production operations, production and injection volumes together process and content to deliver true business intelligence that gives and archived seismic data. additionally, as oil and gas companies upgrade for administrators and surface and downhole facilities. the business the ability to rapidly make their systems to boost efficiency and In addition to giving rapid access to informed decisions. productivity, issues arise from having and users, whilst recently collected data when required, this can be achieved through solutions to manage and merge data from still being flexible the type of data collected can throw up built around content management legacy systems. another problem a host of issues. that energy companies face is a high and adaptive to systems. for example, filenet provides a majority of energy organisations a flexible platform to monitor Key amount of reliance on monolithic cache diverse needs. have taken advantage of the advances Performance Indicators, reduce cycle centric disk systems, which creates in computer technology and have times and improve productivity by a considerable amount of additional recognised the value of considering automating and optimising complex investment. data as a company asset. historically, processes, whilst at the same time this focus has prompted companies these challenges and their associated this data was stored in various media managing the flow of work throughout to look at scalable shared file serving issues can be overcome in a number such as paper, magnetic tapes, the organisation. with a reliable content solutions like scale out network of ways, such as providing scale out diskettes and spreadsheets, which management solution, businesses can attached storage (sonas). these systems, enabling improved data were typically scattered over several optimise all types of digitised content scalable file solutions provide access protection and recovery, and using data departments and private files. now across multiple platforms, databases from networked storage devices, management to facilitate accelerated with the advent of large data storage and applications. combined data and storage sharing decision making. facilities, the oil and gas industry has with an integrated file and data Managing data in a manner that benefited from a high level of data energy exploration and geo-sciences management system. they help ensures efficiency and security quality and data access and sharing by data requires huge addressable reduce cost by being easy to use for is extremely important to most geoscientists and planners. namespaces and very high administrators and users, whilst still businesses. however, secure storage performance systems. new exploration being flexible and adaptive to diverse along with the traditional ways of of data is of critical importance to the and production data is generated on a needs. these types of solutions are storing data, there are many new oil and gas industry, where information daily basis and this requires processing perfect for large unstructured data methods leveraging data storage is an asset in its own right and its for visualisation modeling and rapid intensive environments. technology, especially when trying to effective management can drive analysis. avoid data duplication, data corruption, competitiveness. the cost of architecting and managing data loss, and media deterioration. there is also an increasing requirement traditional enterprise storage can be published in oil & gas review Me, issue 1, 2011 this has been solved through dedup to reanalyse historic data as technology substantial and when the dynamic of technology (Protectier) and faster moves on and systems become more the infrastructure needs to change backup technologies (Jaguar, lto 5) intelligent. this results in huge data they are seldom able to rapidly adapt, using virtual tape systems. files that need to be stored for much especially if re-provisioning is required.14
  • 15. What it the company’s commitment to as a Bahraini company, we offer support ICt initiatives and projects in training programmes at the operation Bahrain? department or programmes to qualify Bahrainis for leadership roles. GBM has established collaborations with government as well as private Would you like to add any final sector entities. since the launch of the comments? Bahrain International eGovernment I would say that the best project would forum, GBM stood as a Gold sponsor not thrive without a plan shared by all and is currently a diamond sponsor. stakeholders. the human nature is to In this context, we provide It support resist change, so the interaction and ePartner Interview to the eGovernment authority and communication plan should go in line ministries as required and through the with the etransformation project. I want dissemination of education and training to highlight the resources allocated by or participation in foreign conferences the eGa to awareness programmes, to organise conferences, seminars and including the e-magazine, and this is wIth aBdUlla IshaQ, BBM’s CoUntry awareness workshops for students. excellent. this may also include sending students General ManaGer for short courses abroad, as requested secondly, as you know, the Kingdom of Bahrain has a strategy that is by the official authorities. shared with other ministries for the recently, IBM has moved towards open eGovernment for the coming years. source technologies. are there any IBM however, there will be no progress initiatives by GBM to reinforce this in if each ministry is centred on its Bahrain? own systems. as I mentioned, no programme will work unless we since 2003, we have been investing in understand the importance of sharing IBM hardware and software for open systems and information among Code technologies. we started with the ministries. we need to raise awareness Government of Bahrain to provide the to cope with the change. infrastructure of open source software as a ‘linux’ system, which is one of published in eMagazine, May 2011How do you see GBM today; and what Bahrain for the newly implemented the open sources. at present there is aare the main lines in your future projects, to strengthen their confidence global trend towards open source codemarketing plans in Bahrain? in our company and our role is to systems because the technology is free at a GLanCe of charge. IBM has been keen to makeIBM’s existence in the Gulf region can continue to support traced back to 1945 when Bahrain the world today is moving towards BaHraInwas chosen as the first business ‘Green It’. Can you tell us something GBM awarded eGovernMent autHorIty 1location for IBM in the GCC region. In about the company’s direction in this Bahrain eGovernment1990, six of IBM agencies in the GCCagreed to merge in a new company regard? the Green It concept is associated with excellence award for st- and Gulf Business Machines (GBM)was formed. today, GBM is the leading the use of hardware. as you know, we Best ICt solutionsIt solutions provider in the region, market IBM products, and the Company Provider - 2010. united nations eGovernment Readiness Report - 2010 is the manufacturer of machines. IBM in Middle East 3the sole distributor for IBM productsand services in the GCC, except for had started an environmentally friendlysaudi arabia where the agent is saudiBusiness Machine (sBM). trend decades ago by applying the idea of ‘consolidation’. to simplify it, let us replace your 100 servers with one; you rdWhat is your assessment to Bahrain’s all its programmes compatible with can save resources, energy and money open source technologies. Moreover,progress in ICt? by doing this. thus, ‘consolidation’ we held a number of conferences onthe Government in Bahrain is one of is a green technology to reduce the linux and we have a linux training in Asia 13ththe first GCC countries to initiate and consumption of resources. In this Centre.implement ICt projects. as a Bahraini, context, IBM spends billions of dollarsI can say that the country has always on r&d, in various fields including What is the main strategic joint projectsbeen in the foreground – except for environment and Green It. implemented by ‘IBM’ Bahrain with thea few projects – but now we are the eGovernment in Bahrain?pioneers of new projects such as the Does Cloud Computing fall within this context? since the introduction of theePortal ( as well as other eGovernment authority, enormoustelecommunications projects. It is no derived from the concept of worldwide upgrading was carried out for thesurprise that senior executives at IBM virtualisation, the idea of Cloud infrastructure. this required a lot ofare impressed by Bahrain’s progress. Computing is to allow various training, education and awarenessGBM will continue to remain supportive companies to utilise infrastructures in line with the eGovernment’s visionand draw on the latest technologies remotely as a service through a to increase the amount of eservicesbecause Bahrain always tries hard to centralised server rather than setting provided; now 204 services are availableachieve excellence. up lots of machines and infrastructures online. another pioneer project is thealthough many sectors in many parts in one site. this virtualisation or national Gateway Infrastructure (nGI),of the world were affected by the consolidation allows sharing of which aims at integrating systems andrepercussions of the financial crisis, our resources/equipment by running more government services.Bahrain branch successfully improved than one operating system on the What is the company’s commitmentduring the crisis. to the contrary, we same resource. during the 1980s and towards the development of Bahrain’sincreased the ratio of employment in 1990s the concept of “mainframe” was leadership in the company?the company during the world crisis promoted; there were calls to split theperiod. there had been about 29 “Main frame” into mini operational Ideally, all GBM staff members areemployees two years ago, but today, units. a decade later, the old Bahrainis and we always go beyondthe number has risen to 65. we also “mainframe” has gone full circle and the Bahrainisation ratio. for example,continue to support our clients in been renamed as “Cloud Computing”. it is 100% in the hr department. The Leading Provider of IT Business Solutions in the GCC 15
  • 16. GBM quotes in the media on neXt GeneratIon BanKInG solUtIons: “regional sMe financial institutions are looking for sizable ‘localised’ or ‘regionalised’ solutions specifically adopted for this market, as a majority of applications are not adapted for the GCC banking and finance sector due to architecture size or deployment costs. this is where the role of a focused software boutique is a fundamentally better approach than that of other ‘supermarket’ providers, where most of the banking solutions in the market are too large and are designed for developed markets and supermarket-style banks. “this is where financial solutions providers must excel; by sleeting, crafting and shrinking sizable state of the art solutions specifically for this region. this includes culturally customised project management methodologies and consulting-led delivery approach.” “Bridging Gaps” published in Computer news Middle east, april 2011 on oUtsoUrCInG on servICe It servICes: level aGreeMents: “the challenge for It departments today is to achieve more with less and this is only made possible by implementing strict operational processes. the major benefit of outsourced It services is that it places the onus on the service provider to develop pre-defined operational processes, ensuring there is no need for the client to invest further in developing processes and routines. “the reality is that all enterprises now need to achieve more with less. that means that implementing a on BUsIness service support model, including outsourcing It services to one or more third-parties, will be high on the agenda for many organisations this IntellIGenCe: year.” “our information suggests that the biggest cause of failed outsourcing is poor or no relationship management. “Cost savers” published in arabian Computer news, february 2011 the emphasis must be on agreement, and slas should not be used as a way of holding one side or the other to ransom. a true partnership should be developed between the It provider “Spreadsheets have issues of up to with its smaller, faster, and BI enabled and the customer, so that a mutually date data, prone to human errors, competitors; or for cutting costs, or for beneficial agreement is, otherwise the serious security issues, being isolated identifying revenue opportunities and sla will quickly fall into disrepute and in its analysis, i.e. not in a proper profitable customer sets” a culture of blame will prevent any true workflow or connected with systems service quality improvements from and people in a collaborative way. So taking place.” “In search of the truth” published in while spreadsheets are great. Business Computer news Middle east, Intelligence (BI) is the next step for March 2011 “are you being served?” published in medium and large organisations arabian Computer news, february 2011 towards being more competitive16
  • 17. on enterPrIse on IP software: CoMMUnICatIons: “oil and gas customers are attracted to the collaborative environments enabled by the technology, because it gives them a way to bring together such “In regards to the Gulf region, we on emerging enterprise software geographically dispersed teams. are seeing customers warming to sales trends “healthcare organisations see the concept of Cloud-Computing. “we are seeing strong demand for IP telephony as a way to bring however, concerns remain over enterprise performance management smart services to patients and governance, privacy, security, and Business Intelligence (BI) enable doctors to collaborate on availability and broader integration solutions. Customers are looking at into existing infrastructure. If surgery remotely, without having ways to use BI, to help optimise costs to travel. these remain relatively anything, these issues are pushing and inventory, to increase revenue cutting-edge deployments and CIos overwhelmingly towards private Cloud rollouts. and profitability and become more much still depends on the ability of customer focused. service providers (sPs) to deliver “established Cloud players such as “we are witnessing stronger demand IP telephony in flexible formats– have made major for enterprise software in general, something that Cisco, in particular, strides and we remain bullish about particularly in the government and has focused on”. the market’s overall potential. we also financial services sectors. sales are market a number of leading Cloud- growing as the economic downturn based solutions developed by IBM, corrects, so we continue to be “the voice choice” published in which are attracting considerable optimistic.” network Middle east, January 2011 interest from clients.” “every cloud has a silver lining” published in Channel Middle east, april 2011on the on saas:IMPortanCe of “the cloud seems to be the new trend for It and a whole new way of doingdata seCUrIty; business. organisations will have no choice but to adopt either fully or, at thethe fInanCIal minimum, some partial applications in that space this opens up a big marketseCtor for saas in the region.” “service Model” published in Computer“the impact of a security breach news Middle east, March 2011in financial organisations can bebigger than most of the othersectors due to the fact all thetransactions are dispatched viathe network (lan and/or wan).a network failure in most ofthe cases has a direct financialimpact. financial organisationshave to pay specific attention tothe manner in which they handlerisks, bugs and patching tosafeguard their networks againstmalicious intent.”“In It for the money,” publishedin Channel Middle east, May 2011 The Leading Provider of IT Business Solutions in the GCC 17
  • 18. GBM in the media DRIVING IT AS A SERVICE United Al-Saqer Group, parent company of Abu Dhabi Motors, has undertaken an ambitious project to centralise and deliver its entire IT estate as a service for the automobile enthusiast, the hugely ambitious project to centralise that abushaban says has an intimate United al-saqer Group is now not highways of the United arab emirates its entire It infrastructure, and then knowledge United al-saqer Group’s only delivering services like email are a proverbial shangri-la of luxury provide it back to each company in the business and the quality of service it and internet access from its abu vehicles. on any given day, you can see group as a service. demands. “GBM have been a partner dhabi office, but also its core, mission countless examples of some of the with us for more than 12 years, critical applications. these include most recognisable – and not to mention which gives them a good reputation,” Microsoft dynamics GP, for financial expensive – automotive brands cruising the streets of abu dhabi and dubai. All of the abushaban observes. “they understand our business, our requirements. we management, and various vertical programs for functions such as hr, It perhaps comes as no surprise then companies have good relations in terms of finance, business and technology, and that purchasing and facilities management, from its central data centre in abu that the Gulf nation is home to the world’s largest dealer in cars built by across the UAE made our project with them easier.” dhabi. these are delivered to each of the branch companies elsewhere in the rolls-royce, the name perhaps best associated with motoring elegance. are now taking In terms of technology, the United al-saqer Group project involved a Uae via an MPls IP vPn connection. the dealership in question is abu dhabi IT services from complete array of infrastructure It, all of which had to be installed and as a result, none of the company’s other offices will run any of their Motors, which opened its new rolls- royce and BMw showroom in the city the head office integrated into a data centre located within the new building. the planning own It whatsoever, abushaban says. “they have nothing to do with any in april 2011. the 10,000 square feet location has space for five top-of-the- directly and designing stage alone took approximately two years. “It was a full It infrastructure - they are taking all the It offerings from here - like range rolls-royce models, as well as featuring a high-tech service centre, infrastructure project,” abushaban internet, email, telephony, applications, and customer theatre and lounging “our objective was an investment that says. “It was covering the data centre, connectivity and support. there is not areas. would centralise our ICt services and networking, active components, a even any It support at the branches.” to do a full rehabilitation project for the wireless implementation, a security Importantly, United al-saqer Group however, the new site is also home to entire infrastructure - which we have implementation, IP telephony.” is not only centralising the It behind a much larger operation than that of succeeded [in doing],” explains United one notable networking component functions such as accounting and the United United al-saqer Group, a al-saqer Group’s head of ICt, osama integrated by GBM is a full unified purchasing, but it is also moving the major abu dhabi conglomerate, whose abushaban. communications suite from Us vendor staff behind these units to its new other business interests encompass a there was one major obstacle standing Cisco. Using this, staff at United al- hQ. abushaban says that this allows diverse array of industries, including in the way of this move though: United saqer Group can be contacted through its branch offices to focus on doing companies that supply commercial al-saqer Group’s new hQ was being a single phone number, regardless business, and not be burdened by vehicles, heavy machinery, healthcare built on the same site as its existing of where they are in the building, via administration. “all of these companies and real estate. each of these office. Making this switchover without wireless handsets. are now just revenue centres and they entities has its own branch offices disturbing any of the company’s are focusing on their business segment geographically spread across different away from the networks, United al- existing business was a mammoth directly - they have nothing to do with locations in the Uae, such as al ain, saqer Group is making extensive use of task, abushaban recalls. “we decided the head office,” he explains. “the head dubai and sharjah. vMware virtualisation software to cut to rebuild the new office at the same office is fully outsourcing everything to down the amount of servers used by United al-saqer Group’s new place, and in two phases, without them.” the company. this reduced hardware headquarters is not only the focal disturbing the operations - that was dependency, abushaban says, has not another significant change for the point of the group’s various business really the challenge.” only reduced its infrastructure costs, better that abushaban and GBM have operations, but also its It. as part of In achieving this objective, the company but also bolstered its environmental implemented is a new approach to the move to the premises in the Uae turned to experienced Gulf-based credentials. how United al-saqer Group’s head capital’s Umm al nar district, United systems integrator GBM, a company office provides It support to its al-saqer Group has embarked on a18
  • 19. branches based elsewhere in the Uae. over to the company’s centralised there is further work to be done on “our relationship is not supplier-leveraging the ItIl concept of process approach would have been disastrous, rolling out United al-saqer Group’s customer - it’s financially-related,management, United al-saqer Group leaving employees unable to do their centralised, service-based approach but it’s a partnership, because ourhas developed a ticketing system jobs. “It’s not easy to work on a live to It, he says, with some of the remote success is their success.”whereby most problems or incidents at environment, especially one that is a branches not yet fully hooked up. when all of the work is finallybranch offices can be resolved without service that generates money,” admits so far though, head of ICt osama finished, abushaban believes, therequiring a visit from a technician. abushaban. abushaban claims that his company company’s new approach to It will be“about 70% of the tickets don’t Considering this, abushaban says has made significant savings on its It in harmony with that of its approachrequire someone to physically go to that it was essential that both he and infrastructure costs. to customer service. “It’s aboutthe branches,” abushaban explains. United al- saqer Group’s It partner, reflecting the image of United United while the vision for the project“eighty percent of the other 30%, the GBM, kept an extremely close eye on al-saqer Group,” he explains. “we stemmed from United al-saqersupport team can do it over the phone, the transition to the new infrastructure are just following a philosophy to have Group, abushaban says ultimately, atand advise the end user how to do it was progressing. “you have to be aware the highest customer satisfaction least part of its success was down tofrom their end.” when it comes to the sector.” the mutually beneficial relationshipone eminent consequence of theproject, abushaban says, is that It’s not his company holds with its systems integrator, GBM. “we appreciated their “DrIvInG It as a servICe” published inUnited al-saqer Group is reducing itsdependency on outsourced It services. easy to work sense of urgency when it comes to some issues,” he observes. network Middle east, June 2011“two or three years ago, prior to my on a livejoining [the business], 95 people in Itservices were outsourced from this environment,company, and there was maybe fiveemployees [working internally],” he especially onerecalls.following the work United al-saqer that is a serviceGroup has done so far, it now employs that generatesa skeleton It function of just 18employees, the vast majority of whom moneyare inhouse, and work at the company’snew abu dhabi headquarters. of every single thing you do, day-to-this drive to in-house It staff has day, to make sure everything is goingultimately benefited United al-saqer fine and smooth. otherwise, if there isGroup, abushaban says. “once you any disruption in any service, all of thein-house, you have more control over branches are out too.”the resources - the employees - andthey understand the business and its the project is still far from completion,requirements.” with a further two phases that will see the company fully complete theUnited al-saqer Group employs construction of its new abu dhabi hQ.approximately 2,500 staff , many ofwhom rely on It and connectivity fortheir roles. any outage while switching The Leading Provider of IT Business Solutions in the GCC 19
  • 20. Let’s connect 2011 aWarDs GBM oFFICes Careers @ GBM aBU dhaBI Gulf Business Machines L.L.C. Systems P.o. Box 203, Integrator of the abu dhabi, United arab emirates tel: (+971) 24084444 Year Award fax: (+971) 26272498 reseller Middle east Partner BahraIn excellence awards Gulf Business Machines B.s.C. (C) P.o. Box 819, Manama, Kingdom of Bahrain ACN Top Bahrain Business Machines W.L.L. P.o. Box 10554, 20 System Manama, Kingdom of Bahrain tel: (+973) 17584333 Integrators in fax: (+973) 17584343 the Middle East GBM is an equal opportunity employer dUBaI arabian Computer news Gulf Business Machines B.s.C.(C) GBM has expanded at a At GBM you’ll be empowered, P.o. Box 9226, phenomenal rate and this growth recognised for your contributions dubai, United arab emirates tel: (+971) 43435353 is thanks to the commitment of and have the opportunity to grow Public Sector a creative, talented and diverse your career. fax: (+971) 43433232 united Computer Management Partner of the workforce. Visit to find out Consultancy uCMC Year Our people are passionate about what they do and passionate about about our job vacancies or simply submit your cv and we will get back P.o. Box 9226, dubai, United arab emirates Cisco Partner summit tel: (+971) 43435353 the service they provide to our to you when a vacancy becomes fax: (+971) 43436868 customers. available. JeBel alI GBM supports continuous Keep an eye on available job Services Partner development of all staff through openings at: Gulf Business Machines personal systems Division investment in training, social of the Year programmes and a stimulating P.o. Box 16829, Jebel ali, United arab emirates Cisco Partner summit working environment. tel: (+971) 44511999 fax: (+971) 44511998 KUwaIt GBM 2011 events different industry sectors and provided GBM at QItCoM - Qatar Khorafi Business Machines W.L.L. attendees with the training needed to The event provided a platform to P.o. Box 4175, safat 13042, nov smarter Business analytics - deliver customised solutions based on showcase technologies and to network Kuwait Qatar customer and industry needs. with peers for both established tel: (+965) 1844433 The event explored how leading corporate heavyweights and local fax: (+965) 22233280/1 organizations use business analytics to GBM launches Cisco training Centre companies. JUn drive customer loyalty and profitability, - oman oMan enhance operational effectiveness, and The event launched the ISR Cisco training aPr GBM and tonbeller at MeFteC - minimize risk and organizational threats. center in Oman, at GBM’s premises in abu Dhabi Gulf Business Machines Co. L.L.C. Muscat. The center offers a broad range of The event acted as a platform for both Qurum Plaza, Qurum, Cisco and GBM Collaboration event Cisco training services to job seekers and companies to showcase the best- P.o. Box 1476, oCt in-breed compliance solutions for Jibroo, sultanate of oman - oman IT professionals in the private and public The event had executive speakers sectors. customers in the Gulf region. tel: (+968) 24559800 fax: (+968) 24568833 from Cisco to discuss Collaborative Work Environment and Unified reseller Me awards - Dubai Mar accelerate your Business with Communications. GBM received the Systems Integrator (SI) the cloud - oman Qatar of the Year Award at the Reseller Middle GBM, IBM and VMware introduced their GBM Qatar W.L.L. East (RME) Partner Excellence Awards. virtualization solutions that can lower P.o. Box 9307, seP DataCentreDynamics - costs, increase processing and storage oman doha, Qatar The event comprised of three conferences May Cisco partner sales Force - power. tel: (+974) 44073111 in one, under the following themes: vertical selling training - Bahrain fax: (+974) 44073222 “Design, Build, Operate”; “IT Optimization” The event provided attendees with the GBM and Cisco showcase “the power and “Outsourcing Decisions”. training needed to deliver customised of the Cisco Collaboration portfolio” - PaKIstan solutions based on customer and industry Dubai GBM pakistan W.L.L. Islamabad the First predictive analytics event - needs, with a special focus on Financial The event discussed ways and means office no. 1, 2nd floor, Dubai Services, Manufacturing and Retail. to accelerate innovation, growth, and vIP square, Plot 25, The event explored how leading business improvement opportunities 1-8 Markaz, Islamabad, Pakistan organizations across a variety of GBM Diamond sponsor of the Bahrain through enhanced collaboration. tel: (+92) 514861236/7 industries use predictive analytics to drive International eGovernment Forum 2011 The latest developments in Digital fax: (+92) 514861238 customer loyalty and profitability, enhance - Bahrain Media Systems, Voice and Unified operational effectiveness and minimize The forum shared vision and insight on Communications, Video, Cable and GBM pakistan W.L.L. Karachi risk and organizational threats. the latest solutions and innovations in Content Delivery, and Physical Security 5C-6C Prime Point Building eServices and eGovernment technologies and Building Systems were showcased. Mezzanine floor, GBM sponsor of ankabut users’ Meeting: around the world. Main Khayaban-e-Ittehad, the Way Forward - Dubai Phase vII, defense housing authority, The focus of the meeting discussed GBM Deluxe exhibitor at the 3rd Cloud feB GBM Kick off meetings Karachi, Pakistan Computing summit 2011 - abu Dhabi The series of meetings held in all tel: (+92) 21-35316145-50 “The Way Forward” built on 3 concepts: The event addressed the most pressing GBM locations discussed GBM’s annual fax: (+92) 2135381273 Connect, Communicate and Collaborate. issues and concerns including: security, review and its plan. It also provided infrastructure and regulations specific to an in-depth analysis of the company’s GBM paksitan W.L.L. Lahore Cisco partner sales Force - 167, street 11, Cavarly Ground JUl the region. performance in the last year and vertical selling training – Qatar extension, predictions for 2011. The event addressed the key business and lahore Cantt. - 54810, Information Technology requirements of lahore, Pakistan tel: (+92) 4236625501-2 fax: (+92) 4236683370 fInd Us onlIne: www.gbm4ibm.com20