Apps for Business - The ‘Build & Bill’ Model
Reach your existing clients
Leverage your exiting design & programming team
Scale up from building simple apps to dynamic apps
Add further skills to deliver apps for all OS/Devices
Ancillary revenue through updating the apps as technology
Press the right button!
Apps for business are to be seen as a
marketing expense, and not as a
Apps for Business – Mantra 1
1. Make customer’s life easy
2. Put a modern face to your business
Apps for Business – Mantra 2
1. Increase brand loyalty
2. Increase customer retention
Apps for Business – Mantra 3
1. Make employees life easy
2. Promote collaborated work possible
3. Leverage BYOD to your advantage
Apps for Business – Mantra 4
1. Fancy & Novelty apps – A virtual catalogue
2. Utility & Service
The basics of
n app for that
Be it your time, money or
“Everything that can be invented
has been invented”
Charles H. Duell
Commissioner, U.S. patent office, 1899
“If I had asked people what they wanted, they
would have said faster horses.”
- Henry Ford
Don’t ask. Observe.
PC Reboot Handle
Make it bulls#!t proof
Baby cry decipher
Can I Imake
Can I Iship
Frederick W. Smith
What’s the problem here?
Larry Page &
Can we go
Can we go
Brian Acton &
Solve one problem at a time, differently
3 immutable laws
• Is the problem completely solvable?
• Is it practical?
• Does the cost benefit make sense for the customer?
Get moving, that’s equally important
The marketing mantras
Getting listed in the app store is not a marketing strategy!
Social media, SEO & ASO are mere hygiene factors
Don’t wake up to marketing someday, practice it everyday.
Follow the 1-1-1 rule (Message, TG, CTA)
Tell a great story
Target influencers & get WOM
Who’s paying your bills? – Users or Advertisers
Challenge the existing systems
Look for ancillary revenues
Identify a need & provide a realistic solution
Match benefits to costs
Fail fast, get started and keep moving
Marketing is a commitment, not just a campaign
Have a purpose & think global
Money matter, think who’s paying your bills