Local Health Guide

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Michael McCarthy, M.D. presents "Local Health Guide" at the 2009 event hosted by GA Creative, "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing." His discussion focuses on local doctors and providers becoming interactive with the community by offering their expertise and advice concerning medical issues, creating a dialogue with community members about the latest trends and discoveries in the medical field.

Published in: Health & Medicine, Education
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  • Twitter – 400 followers. I use it to write headlines. Not personal. Not opinions RSS - Facebook – I haven’t published my “fan” site – I have enough work to maintain my Website YouTube – I basically use YouTube to get material from CDC, White House, and Childrenns. Blog: I think I need to do this. (Right now I’m a shadowy figure. It’s not my style. But I think people what to know who they’re talking with. Email: updates Forums: Events.
  • Toyota: Identify routine work, eliminate waste, standardize it – do it again. Fail early and quickly
  • Local Health Guide

    1. 1. LocalHealthGuide www.localhealthguideonline.com
    2. 2. LocalHealthGuide www.localhealthguideonline.com
    3. 3. Pew Center for Excellence in Journalism
    4. 4. Audience Trends
    5. 5. Newspapers and post-papers
    6. 6. Investigate West
    7. 7. Donation and Foundation Support <ul><li>MinnPost ~ Voice of San Diego ~ CrossCut ~ New York Times? </li></ul>
    8. 8. Hyperlocal <ul><li>MyBallard – WestSeattleBlog – Phinney-Greenwood – Fremont Universe – Queen Anne View – Capitol Hill Seattle Blog – East Lake Ave – Central District news – Magnolia Voice </li></ul>
    9. 9. LocalHealthGuide www.localhealthguideonline.com
    10. 10. Technology <ul><li>WordPress (out-of-the-box) </li></ul><ul><li>Plug-ins: Calendar, Comments, etc. </li></ul><ul><li>Theme: Cutline </li></ul><ul><li>Hosting: GoDaddy </li></ul><ul><li>Video: FlipCam </li></ul>
    11. 11. About <ul><li>LocalHealthGuide/Seattle is an independent health news and information service, unaffiliated with any hospital, insurance plan or service provider. </li></ul><ul><li>We seek to provide you with sound, unbiased health news from the Seattle and the Puget Sound region and information about services available in the region. </li></ul>
    12. 12. Values <ul><li>Independent </li></ul><ul><li>Unbiased </li></ul><ul><li>Evidence-based </li></ul><ul><li>Reliable </li></ul><ul><li>Respectful </li></ul>
    13. 13. LocalHealthGuide www.localhealthguideonline.com
    14. 14. Site Structure
    15. 15. Three Tier Structure
    16. 16. Three Tier Structure
    17. 17. Content <ul><li>Health and community news </li></ul><ul><li>Policy & Politics </li></ul><ul><li>Tips & Advice </li></ul><ul><li>Local health “business” news </li></ul><ul><li>Seattle Science </li></ul><ul><li>Resources and support directory </li></ul><ul><li>Forum and discussion </li></ul>
    18. 18. Revenue
    19. 19. Breaking News
    20. 20. Links to Resources
    21. 21. Community News
    22. 22. Seattle Science
    23. 23. PubMed: July 21
    24. 24. Advice & Tips
    25. 25. Consumer News
    26. 26. Community Events <ul><li>Calendar – events – workshops – science fairs </li></ul>
    27. 27. Policy & Politics <ul><li>Kaiser Health News </li></ul><ul><li>Local Columnists </li></ul><ul><li>Kathleen O’Connor </li></ul><ul><li>Dr. Roger Stark </li></ul><ul><li>Kaiser Health News </li></ul>
    28. 28. Resources & Support
    29. 29. Results after 9 months
    30. 30. Unique Visitors per Month
    31. 31. Results <ul><li>15,000 Unique Visitors per Month </li></ul><ul><li>1,000+ incoming links </li></ul><ul><li>15 percent of visitors come via search engines </li></ul><ul><li>15 percent bounce rate </li></ul><ul><li>Hot Topics: Policy, consumer news, diabetes </li></ul><ul><li>Engagement: Low </li></ul>
    32. 32. Web 2.0
    33. 33. Web 2.0 <ul><li>&quot;Web 2.0&quot; refers to the second generation of web development and web design. </li></ul><ul><li>It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. </li></ul><ul><li>It has led to the development and evolution of web-based communities, hosted services, and web applications. </li></ul><ul><li>Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. </li></ul><ul><li>Wikipedia </li></ul>
    34. 34. Social Media <ul><li>Smaller but engaged audience: </li></ul><ul><ul><li>Knowledgeable </li></ul></ul><ul><ul><li>Skeptical </li></ul></ul><ul><ul><li>Active </li></ul></ul><ul><ul><li>Connected </li></ul></ul>
    35. 35. Social Media
    36. 36. Twitter
    37. 37. YouTube <ul><li>Seattle Children’s Dr. Zerr on swine flu </li></ul><ul><li>CDC videos </li></ul><ul><li>White House </li></ul>
    38. 38. Forums <ul><li>Moderated </li></ul><ul><li>Sponsored </li></ul><ul><li>Responsive </li></ul>
    39. 39. Forum Topic Areas <ul><li>Diabetes </li></ul><ul><li>Special Needs </li></ul><ul><li>Fitness & Health </li></ul><ul><li>Sports Medicine </li></ul><ul><li>Public Health </li></ul>
    40. 40. Consults
    41. 41. Lessons <ul><li>Simple Works </li></ul><ul><li>Engagement is Important </li></ul><ul><li>But content is king </li></ul>
    42. 42. Future <ul><li>“ When are all these changes going to stop?” </li></ul><ul><li>- Houston Chronicle executive </li></ul>www.localhealthguideonline.com

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