Living With Social Media inthe WorkplacePresented byRebecca Regard, MBA PHR
Friendly Reminder• Not an attorney.• Not a substitute for experienced legalcounsel.• Not providing legal advice.
Agenda• What is new? What is changing?• Business Use– Marketing, Recruiting, Sales• Social Media as a Liability– How to Mitigate– Social Media Policies/Tips for WritingOne• In the News…– Employers asking for password
Changing the Workplace• Time management• EE job to monitor/write• New policies• Make EE’s feel connected• Increase camaraderie
Business Practices• Recruiting• Building your Brand• Increased publicity & exposure• Additional policies• Becoming expected not just desired• In the news– Asking candidates for passwordslawmakers considering banning it.
What’s out there?• Facebook• Twitter• LinkedIn• Google +• Pinterest(who would havethought?)• Tumblr
Advantage for Companies• Marketing• Collect data• Give your company a voice
Advantage for companies• Recruiting– Post jobs– Find candidates• “Passive” candidates• Target high-potential• Alumni referrals– Provide inside look
Advantage for companies• Sales– Increase your brand• Starbucks
Lay Down the Law• Social media can be a liability!– Red Cross– Chrysler– Termination– Harassment• HIPPA• GINA• Protected class• Inaccurate portrayal
To Use or Not to Use?• Should you use social media toresearch job candidates?– Why?– What are you hoping to find?– Good or Bad?
Bad Publicity• McDonald’s#mcdstories• Intentionalsabotage
Safety Net?• Where is the law?• Social media policy• Additional company policies• Limit access• Training, training, training…• Act quickly
Ask for Facebook Password?• Facebook’s standpoint• ACLU• What’s the risk?– Protected classes– Disability– GINA• Ex: Leukemia, eating disorder– FCRA• Accurate? Current?• More info isn’t necessarily a good thing.
Social Media Policy• Corporate defense strategy• Mitigate risk• Clarifies guidelines/expectations• Think BEFORE you tweet…
A Good Social Media Policy…• Social media specific• Customized• Avoid being too broad• BUT not too specific• Consult legal counsel• Example– “Rules” or “Guidelines”– Educate and warn
To Review…• Social media has & will continue toimpact both the workplaceenvironment and everyday businesspractices.• Can be advantageous (recruiting)and a liability (#bashtag).• Proactive planning is vital!• Social Media Policy.