Living with Social Media in the Workplace

324 views
238 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
324
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Living with Social Media in the Workplace

  1. 1. Living With Social Media inthe WorkplacePresented byRebecca Regard, MBA PHR
  2. 2. Friendly Reminder•  Not an attorney.•  Not a substitute for experienced legalcounsel.•  Not providing legal advice.
  3. 3. Agenda•  What is new? What is changing?•  Business Use– Marketing, Recruiting, Sales•  Social Media as a Liability– How to Mitigate– Social Media Policies/Tips for WritingOne•  In the News…– Employers asking for password
  4. 4. Changing the Workplace•  Time management•  EE job to monitor/write•  New policies•  Make EE’s feel connected•  Increase camaraderie
  5. 5. Business Practices•  Recruiting•  Building your Brand•  Increased publicity & exposure•  Additional policies•  Becoming expected not just desired•  In the news– Asking candidates for passwordslawmakers considering banning it.
  6. 6. What’s out there?•  Facebook•  Twitter•  LinkedIn•  Google +•  Pinterest(who would havethought?)•  Tumblr
  7. 7. Advantage for Companies?•  Demonstrate expertise•  Awards & recognition•  Generate interest
  8. 8. Advantage for Companies•  Marketing•  Collect data•  Give your company a voice
  9. 9. Advantage for companies•  Recruiting– Post jobs– Find candidates•  “Passive” candidates•  Target high-potential•  Alumni referrals– Provide inside look
  10. 10. Advantage for companies•  Sales– Increase your brand•  Starbucks
  11. 11. Lay Down the Law•  Social media can be a liability!–  Red Cross–  Chrysler–  Termination–  Harassment•  HIPPA•  GINA•  Protected class•  Inaccurate portrayal
  12. 12. To Use or Not to Use?•  Should you use social media toresearch job candidates?– Why?– What are you hoping to find?– Good or Bad?
  13. 13. Bad Publicity•  McDonald’s#mcdstories•  Intentionalsabotage
  14. 14. Safety Net?•  Where is the law?•  Social media policy•  Additional company policies•  Limit access•  Training, training, training…•  Act quickly
  15. 15. Ask for Facebook Password?•  Facebook’s standpoint•  ACLU•  What’s the risk?–  Protected classes–  Disability–  GINA•  Ex: Leukemia, eating disorder–  FCRA•  Accurate? Current?•  More info isn’t necessarily a good thing.
  16. 16. Social Media Policy•  Corporate defense strategy•  Mitigate risk•  Clarifies guidelines/expectations•  Think BEFORE you tweet…
  17. 17. A Good Social Media Policy…•  Social media specific•  Customized•  Avoid being too broad•  BUT not too specific•  Consult legal counsel•  Example– “Rules” or “Guidelines”– Educate and warn
  18. 18. To Review…•  Social media has & will continue toimpact both the workplaceenvironment and everyday businesspractices.•  Can be advantageous (recruiting)and a liability (#bashtag).•  Proactive planning is vital!•  Social Media Policy.
  19. 19. Thank You!•  Contact Information:Rebecca Regardrregard@gnapartners.com(713)235-8205

×