Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
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  • 1. wearesocial.sg • @wearesocialsg • 1We Are Social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social
  • 2. wearesocial.sg • @wearesocialsg • 2We Are Social COUNTRIES DETAILED IN THIS REPORT 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM 01! 30! 02! 03! 07! 08! 09! 04! 05! 06! 10! 11! 12! 13! 17! 18! 19! 14! 15! 16! 20! 21! 22! 23! 27! 28! 29! 24! 25! 26!
  • 3. wearesocial.sg • @wearesocialsg • 3We Are Social IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
  • 4. wearesocial.sg • @wearesocialsg • 4We Are Social ASIA-PACIFIC REGIONAL OVERVIEW
  • 5. wearesocial.sg • @wearesocialsg • 5We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION GLOBAL DATA SNAPSHOT JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA 7,095,476,818 2,640,432,161 1,856,680,860 6,572,950,124 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL 52% 48% 37% 26% 93%
  • 6. wearesocial.sg • @wearesocialsg • 6We Are Social SHARE OF GLOBAL USERS JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% WESTERN EUROPE 6% 10% 12% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10%
  • 7. wearesocial.sg • @wearesocialsg • 7We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ASIA-PACIFIC 3,882,702,949 1,255,745,291 969,583,240 3,347,580,701 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 44% 56% • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA 32% 25% 86%
  • 8. wearesocial.sg • @wearesocialsg • 8We Are Social SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS JAN 2014 APAC GLOBAL SHARE 54.7% 47.5% 52.2% 47.6% • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
  • 9. wearesocial.sg • @wearesocialsg • 9We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G APAC: MOBILE CONTRACT TYPE 82% 18% 21%
  • 10. wearesocial.sg • @wearesocialsg • 10We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # APAC MOBILE INDICATORS 645M 16.6% 943M 24.3% • Sources: US Census Bureau, Tencent, Facebook, ITU
  • 11. wearesocial.sg • @wearesocialsg • 11We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTH ASIA 1,630,919,286 280,863,846 112,696,000 1,173,703,583 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 31% 69% 72% 7% 17% • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
  • 12. wearesocial.sg • @wearesocialsg • 12We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # SOUTH ASIA MOBILE INDICATORS 61.8M 3.8% 89.1M 5.5%
  • 13. wearesocial.sg • @wearesocialsg • 13We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION EAST ASIA 1,584,806,482 756,093,363 678,728,200 1,451,087,957 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 56% 48% 43% 92% 44% • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
  • 14. wearesocial.sg • @wearesocialsg • 14We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # EAST ASIA MOBILE INDICATORS 444.8M 28.1% 707.4M 44.6%
  • 15. wearesocial.sg • @wearesocialsg • 15We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTHEAST ASIA 630,551,581 195,762,594 161,996,000 688,607,654 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 45% 31% 26% 55% 109% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 16. wearesocial.sg • @wearesocialsg • 16We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # SOUTHEAST ASIA MOBILE INDICATORS 113.6M 18.0% 133.7M 21.2%
  • 17. wearesocial.sg • @wearesocialsg • 17We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION OCEANIA 36,425,600 23,025,488 16,163,220 34,181,507 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL JAN 2014 71% 63% 44% 94% 29% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 18. wearesocial.sg • @wearesocialsg • 18We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # OCEANIA MOBILE INDICATORS 24.4M 71.2% 13.1M 38.7%
  • 19. wearesocial.sg • @wearesocialsg • 19We Are Social INTERNET PENETRATION IN APAC JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI 73%! 79%!84%! 44%! 29%! 17%! INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA 39%! MALDIVES 18%! SRI LANKA 10%!PAKISTAN 39%! 35%! 36%! 65%! 73%! 76%!22%! 16%! PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE 32%! 1%! TIMOR- LESTE 81%!AUSTRALIA 89%!NEW ZEALAND 33%!FIJI 2%! PAPUA NEW GUINEA
  • 20. wearesocial.sg • @wearesocialsg • 20We Are Social INTERNET PENETRATION IN APAC JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI GLOBAL AVERAGE 89%! 84%! 81%! 79%! 76%! 73%! 73%! 65%! 64%! 59%! 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! 5%! 2%! 1%! 1%! 0%! NEWZEALAND SOUTHKOREA AUSTRALIA JAPAN TAIWAN SINGAPORE HONGKONG MALAYSIA MACAU BRUNEI CHINA VIETNAM MALDIVES PHILIPPINES THAILAND FIJI APACAVERAGE INDONESIA BHUTAN NEPAL BANGLADESH SRILANKA INDIA MONGOLIA LAOS PAKISTAN CAMBODIA PAPUANEWGUINEA MYANMAR TIMOR-LESTE NORTHKOREA
  • 21. wearesocial.sg • @wearesocialsg • 21We Are Social INTERNET USERS IN APAC JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI 4.0M! 101M!41M! 591M! 73M! 213M! 154K! 3.9M! 20M! 36M! 24M! 38M! 19M! 5.2M! 18M!37M! 522K! 1.22B! 10K! 18M! 3.9M! 300K! 145K! PAPUA NEW GUINEA
  • 22. wearesocial.sg • @wearesocialsg • 22We Are Social TIME SPENT ON THE INTERNET JAN 2014 • Source: GlobalWebIndex 6.2! 5.6! 5.5! 5.3! 5.1! 4.9! 4.7! 4.6! 4.5! 4.5! 3.5! 3.5! 3.5! 2.8! 3.1! 2.5! 2.0! 3.1! 2.6! 2.3! 1.7! 1.9! 1.7! 2.1! 1.0! 1.6! PHILIPPINES MALAYSIA INDONESIA SINGAPORE THAILAND INDIA TAIWAN VIETNAM CHINA AUSTRALIA HONGKONG JAPAN SOUTHKOREA AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
  • 23. wearesocial.sg • @wearesocialsg • 23We Are Social SOCIAL MEDIA PENETRATION IN APAC JAN 2014 • Sources: US Census Bureau, CNNIC, Tencent, Facebook INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI 59%! 17%!27%! 46%! 25%! 7%! 44%! 9%! 6%! 22%! 36%! 32%! 53%! 61%! 64%!4%! 22%! 25%! 6%! 57%! 57%! 29%! 4%! PAPUA NEW GUINEA
  • 24. wearesocial.sg • @wearesocialsg • 24We Are Social SOCIAL MEDIA PENETRATION IN APAC JAN 2014 • Sources: US Census Bureau, CNNIC, Tencent, Facebook GLOBAL AVERAGE 64%! 63%! 61%! 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! 11%! 9%! 8%! 7%! 6%! 6%! 6%! 4%! 4%! 2%! 0%! TAIWAN BRUNEI HONGKONG SINGAPORE AUSTRALIA NEWZEALAND MALAYSIA MACAU CHINA MALDIVES THAILAND PHILIPPINES FIJI SOUTHKOREA APACAVERAGE INDONESIA MONGOLIA VIETNAM JAPAN BHUTAN NEPAL SRILANKA CAMBODIA INDIA TIMOR-LESTE LAOS PAKISTAN PAPUANEWGUINEA BANGLADESH MYANMAR NORTHKOREA
  • 25. wearesocial.sg • @wearesocialsg • 25We Are Social SOCIAL MEDIA USERS IN APAC (MAU) JAN 2014 • Sources: US Census Bureau, CNNIC, Tencent, Facebook INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA 3.2M! 22M!13M! 623M! 62M! 90M! 174K! 2.0M! 11M! 20M! 24M! 34M! 16M! 4.4M! 15M!5.8M! 720K! 969M! 76K! 13M! 2.4M! 260K! 260K!
  • 26. wearesocial.sg • @wearesocialsg • 26We Are Social TIME SPENT ON SOCIAL MEDIA JAN 2014 • Sources: US Census Bureau, CNNIC, Tencent, Facebook AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.0! 3.7! 3.3! 2.9! 2.4! 2.4! 2.4! 2.2! 2.1! 2.0! 1.5! 1.0! 0.8! PHILIPPINES THAILAND MALAYSIA INDONESIA INDIA TAIWAN VIETNAM SINGAPORE AUSTRALIA HONGKONG CHINA SOUTHKOREA JAPAN
  • 27. wearesocial.sg • @wearesocialsg • 27We Are Social MOBILE SUBSCRIPTION PENETRATION JAN 2014 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI 148%! 109%!110%! 89%! 112%! 73%! 142%! 94%! 67%! 145%! 125%! 101%! 139%! 228%! 126%!68%! 105%! 86%! 53%! 110%! 113%! 96%! 42%! PAPUA NEW GUINEA
  • 28. wearesocial.sg • @wearesocialsg • 28We Are Social MOBILE SUBSCRIPTION PENETRATION JAN 2014 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. GLOBAL AVERAGE 277%! 228%! 148%! 145%! 142%! 139%! 126%! 126%! 125%! 113%! 113%! 112%! 110%! 110%! 109%! 105%! 101%! 97%! 96%! 94%! 89%! 86%! 77%! 73%! 68%! 67%! 60%! 53%! 42%! 10%! 7%! MACAU HONGKONG SINGAPORE VIETNAM MALDIVES MALAYSIA TAIWAN CAMBODIA THAILAND BRUNEI NEWZEALAND INDONESIA AUSTRALIA SOUTHKOREA JAPAN MONGOLIA PHILIPPINES LAOS FIJI SRILANKA CHINA APACAVERAGE BHUTAN INDIA BANGLADESH PAKISTAN NEPAL TIMOR-LESTE PAPUANEWGUINEA MYANMAR NORTHKOREA
  • 29. wearesocial.sg • @wearesocialsg • 29We Are Social MOBILE SUBSCRIPTIONS IN APAC JAN 2014 • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA 8.1M! 138M!54M! 1.2B! 282M! 894M! 561K! 20M! 130M! 134M! 84M! 107M! 41M! 16M! 29M!111M! 3.4M! 3.3B! 621K! 24M! 4.9M! 859K! 2.7M!
  • 30. wearesocial.sg • @wearesocialsg • 30We Are Social MOBILE BROADBAND PENETRATION JAN 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA 123%! 113%!106%! 17%! 32%! 5%! 22%! 4%! 0.3%! 19%! 0.1%! 4%! 14%! 74%! 46%!0.2%! 27%! 17%! NA! 96%! 65%! 11%! NA!
  • 31. wearesocial.sg • @wearesocialsg • 31We Are Social GLOBAL AVERAGE MOBILE BROADBAND PENETRATION JAN 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 123%! 113%! 106%! 96%! 74%! 65%! 46%! 32%! 27%! 22%! 19%! 17%! 17%! 14%! 11%! 8%! 7%! 5%! 4%! 4%! 3%! 1%! 0.3%! 0.2%! 0.1%! N/A! N/A! N/A! N/A! N/A! N/A! SINGAPORE JAPAN SOUTHKOREA AUSTRALIA HONGKONG NEWZEALAND TAIWAN INDONESIA MONGOLIA MALDIVES VIETNAM CHINA WEIGHTED MALAYSIA FIJI BRUNEI CAMBODIA INDIA SRILANKA PHILIPPINES BHUTAN LAOS PAKISTAN BANGLADESH THAILAND MYANMAR MACAU NEPAL NORTHKOREA PAPUANEWGUINEA TIMOR-LESTE
  • 32. wearesocial.sg • @wearesocialsg • 32We Are Social MOBILE BROADBAND SUBSCRIPTIONS JAN 2014 • Sources: International Telecoms Union. Figures represent active subscriptions. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA 6.7M! 144M!52M! 232M! 80M! 60M! 85K! 954K! 580K! 18M! 953K! 4M! 4.0M! 5.3M! 11M!327K! 861K! 645M! NA! 21M! 2.8M! 97K! NA!
  • 33. wearesocial.sg • @wearesocialsg • 33We Are Social MOBILE SOCIAL PENETRATION (MAU) JAN 2014 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA 51%! 15%!23%! 49%! 21%! 6%! 34%! 7%! 4%! 18%! 33%! 4%! 44%! 53%! 52%!3%! 17%! 24%! 7%! 49%! 44%! 22%! 4%!
  • 34. wearesocial.sg • @wearesocialsg • 34We Are Social MOBILE SOCIAL PENETRATION (MAU) JAN 2014 • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 34%! 33%! 24%! 23%! 23%! 22%! 21%! 18%! 17%! 15%! 13%! 9%! 7%! 7%! 6%! 6%! 5%! 4%! 4%! 3%! 2%! 0%! BRUNEI HONGKONG TAIWAN SINGAPORE CHINA AUSTRALIA MACAU MALAYSIA NEWZEALAND MALDIVES THAILAND APACAVERAGE SOUTHKOREA PHILIPPINES FIJI INDONESIA VIETNAM MONGOLIA JAPAN BHUTAN NEPAL CAMBODIA SRILANKA TIMOR-LESTE INDIA LAOS PAKISTAN PAPUANEWGUINEA BANGLADESH MYANMAR NORTHKOREA
  • 35. wearesocial.sg • @wearesocialsg • 35We Are Social ACTIVE MOBILE SOCIAL USERS (MAU) JAN 2014 • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ. INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH THAILAND MONGOLIA MALAYSIA VIETNAM APAC TOTAL TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA 2.8M! 19M!11M! 660M! 52M! 72M! 134K! 1.4M! 7.6M! 17M! 22M! 24M! 13M! 3.8M! 12M!5.0M! 540K! 943M! 76K! 11M! 1.9M! 198K! 240K!
  • 36. wearesocial.sg • @wearesocialsg • 36We Are Social SOCIAL MEDIA USERS BY DEVICE JAN 2014 • Sources: Facebook, Tencent ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 969,140,200 943,266,600 Q ##
  • 37. wearesocial.sg • @wearesocialsg • 37We Are Social SOCIAL PENETRATION BY DEVICE JAN 2014 • Sources: US Census Bureau, Facebook, Tencent ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION 25.0% 24.3% ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS 97.3% Q Q
  • 38. wearesocial.sg • @wearesocialsg • 38We Are Social INDIVIDUAL COUNTRY DATA
  • 39. wearesocial.sg • @wearesocialsg • 39We Are Social AUSTRALIA
  • 40. wearesocial.sg • @wearesocialsg • 40We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION AUSTRALIA: SNAPSHOT 22,262,501 18,129,727 12,800,000 24,400,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 89% 81% 57% 110% 11%! • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 41. wearesocial.sg • @wearesocialsg • 41We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 AUSTRALIA: INTERNET INDICATORS 4H 30M 59% 1H 40M
  • 42. wearesocial.sg • @wearesocialsg • 42We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 AUSTRALIA: SOCIAL INDICATORS 73% 2H 05M 55% 14%
  • 43. wearesocial.sg • @wearesocialsg • 43We Are Social AUSTRALIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 89% 81% 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 44. wearesocial.sg • @wearesocialsg • 44We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G AUSTRALIA: CONTRACT TYPE 47% 53% 74%
  • 45. wearesocial.sg • @wearesocialsg • 45We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report AUSTRALIA: SMARTPHONE USAGE 65% 90% 78% 41%
  • 46. wearesocial.sg • @wearesocialsg • 46We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # AUSTRALIA: MOBILE STATS 21.4M 96% 10.8M 49%
  • 47. wearesocial.sg • @wearesocialsg • 47We Are Social BANGLADESH
  • 48. wearesocial.sg • @wearesocialsg • 48We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BANGLADESH: SNAPSHOT 163,654,860 36,500,000 5,800,000 110,675,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 28% 68% 72% 4% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 22%
  • 49. wearesocial.sg • @wearesocialsg • 49We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G BANGLADESH: CONTRACT TYPE 97% 3% 1%
  • 50. wearesocial.sg • @wearesocialsg • 50We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # BANGLADESH: MOBILE STATS 327K 0.2% 5.0M 3.1%
  • 51. wearesocial.sg • @wearesocialsg • 51We Are Social BHUTAN
  • 52. wearesocial.sg • @wearesocialsg • 52We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BHUTAN: SNAPSHOT 725,296 182,338 122,000 560,890 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 36% 25% 77% 64% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 53. wearesocial.sg • @wearesocialsg • 53We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G BHUTAN: CONTRACT TYPE 97% 3% 3%
  • 54. wearesocial.sg • @wearesocialsg • 54We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # BHUTAN: MOBILE STATS 18K 2.5% 94K 13%
  • 55. wearesocial.sg • @wearesocialsg • 55We Are Social BRUNEI DARUSSALAM
  • 56. wearesocial.sg • @wearesocialsg • 56We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BRUNEI: SNAPSHOT 415,717 246,388 260,000 469,740 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 76% 59% 63% 113% 24% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 57. wearesocial.sg • @wearesocialsg • 57We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G BRUNEI: CONTRACT TYPE 83% 17% 42%
  • 58. wearesocial.sg • @wearesocialsg • 58We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # BRUNEI: MOBILE STATS 32K 7.6% 240K 58%
  • 59. wearesocial.sg • @wearesocialsg • 59We Are Social CAMBODIA
  • 60. wearesocial.sg • @wearesocialsg • 60We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CAMBODIA: SNAPSHOT 15,205,539 738,641 1,200,000 19,105,115 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 20% 126% 80% 5% 8% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 61. wearesocial.sg • @wearesocialsg • 61We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G CAMBODIA: CONTRACT TYPE 95% 5% 11%
  • 62. wearesocial.sg • @wearesocialsg • 62We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # CAMBODIA: MOBILE STATS 1.0M 6.9% 1.1M 7.0%
  • 63. wearesocial.sg • @wearesocialsg • 63We Are Social CHINA
  • 64. wearesocial.sg • @wearesocialsg • 64We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CHINA: DATA SNAPSHOT 1,349,585,838 590,560,000 623,300,000 1,206,553,000 ACTIVE QZONE USERS QZONE PENETRATION RURAL JAN 2014 51% 44% 46% 89% 49% • Sources: US Census Bureau, CNNIC, Tencent, ITU
  • 65. wearesocial.sg • @wearesocialsg • 65We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 CHINA: INTERNET INDICATORS 4H 31M 43% 1H 55M
  • 66. wearesocial.sg • @wearesocialsg • 66We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 CHINA: SOCIAL INDICATORS 42% 1H 30M 51% 24%
  • 67. wearesocial.sg • @wearesocialsg • 67We Are Social CHINA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 98% 83% 76% 75% 74% 56% 87% 62% 53% 51% 35% 30% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO YOUKU RENREN
  • 68. wearesocial.sg • @wearesocialsg • 68We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G CHINA: CONTRACT TYPE 80% 20% 21%
  • 69. wearesocial.sg • @wearesocialsg • 69We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report CHINA: SMARTPHONE USAGE 47% 96% 98% 69%
  • 70. wearesocial.sg • @wearesocialsg • 70We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # CHINA: MOBILE STATS 232M 17% 660M 49% • Sources: US Census Bureau, ITU, Tencent. ‘Active social media users’ is for QQ platform.
  • 71. wearesocial.sg • @wearesocialsg • 71We Are Social FIJI
  • 72. wearesocial.sg • @wearesocialsg • 72We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION FIJI: SNAPSHOT 896,758 300,326 260,000 858,809 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 52% 33% 29% 96% 48% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 73. wearesocial.sg • @wearesocialsg • 73We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G FIJI: CONTRACT TYPE 95% 5% 8%
  • 74. wearesocial.sg • @wearesocialsg • 74We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # FIJI: MOBILE STATS 97K 11% 198K 22%
  • 75. wearesocial.sg • @wearesocialsg • 75We Are Social HONG KONG
  • 76. wearesocial.sg • @wearesocialsg • 76We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION HONG KONG: SNAPSHOT 7,182,724 5,207,762 4,400,000 16,403,076 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION JAN 2014 100% 73% 61% 228% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 77. wearesocial.sg • @wearesocialsg • 77We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 HONG KONG: INTERNET INDICATORS 3H 32M 67% 2H 08M
  • 78. wearesocial.sg • @wearesocialsg • 78We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 HONG KONG: SOCIAL INDICATORS 71% 2H 01M 45% 17%
  • 79. wearesocial.sg • @wearesocialsg • 79We Are Social HONG KONG: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. 96% 91% 58% 32% 29% 22% 64% 53% 15% 10% 10% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ INSTAGRAM SINA WEIBO TWITTER
  • 80. wearesocial.sg • @wearesocialsg • 80We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G HONG KONG: CONTRACT TYPE 49% 51% 57%
  • 81. wearesocial.sg • @wearesocialsg • 81We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report HONG KONG: SMARTPHONE USAGE 63% 92% 89% 43%
  • 82. wearesocial.sg • @wearesocialsg • 82We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # HONG KONG: MOBILE STATS 5.3M 74% 3.8M 53%
  • 83. wearesocial.sg • @wearesocialsg • 83We Are Social INDIA
  • 84. wearesocial.sg • @wearesocialsg • 84We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION INDIA: SNAPSHOT 1,220,800,359 213,000,000 90,000,000 893,862,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 31% 73% 69% 17% 7% • Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook
  • 85. wearesocial.sg • @wearesocialsg • 85We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 INDIA: INTERNET INDICATORS 4H 54M 11% 2H 36M
  • 86. wearesocial.sg • @wearesocialsg • 86We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 INDIA: SOCIAL INDICATORS 12% 2H 26M 57% 29%
  • 87. wearesocial.sg • @wearesocialsg • 87We Are Social INDIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 97% 94% 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 88. wearesocial.sg • @wearesocialsg • 88We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G INDIA: CONTRACT TYPE 95% 5% 6%
  • 89. wearesocial.sg • @wearesocialsg • 89We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report INDIA: SMARTPHONE USAGE 13% 95% 91% 54%
  • 90. wearesocial.sg • @wearesocialsg • 90We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # INDIA: MOBILE STATS 59.8M 4.9% 72M 5.9%
  • 91. wearesocial.sg • @wearesocialsg • 91We Are Social INDONESIA
  • 92. wearesocial.sg • @wearesocialsg • 92We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION INDONESIA: SNAPSHOT 251,160,124 72,700,000 62,000,000 281,963,665 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 51% 25% 112% 49% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29%
  • 93. wearesocial.sg • @wearesocialsg • 93We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 INDONESIA: INTERNET INDICATORS 5H 27M 14% 2H 30M
  • 94. wearesocial.sg • @wearesocialsg • 94We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 INDONESIA: SOCIAL INDICATORS 15% 2H 54M 74% 32%
  • 95. wearesocial.sg • @wearesocialsg • 95We Are Social INDONESIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 98% 93% 80% 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 96. wearesocial.sg • @wearesocialsg • 96We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G INDONESIA: CONTRACT TYPE 99% 1% 22%
  • 97. wearesocial.sg • @wearesocialsg • 97We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report INDONESIA: SMARTPHONE USAGE 14% 94% 95% 57%
  • 98. wearesocial.sg • @wearesocialsg • 98We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # INDONESIA: MOBILE STATS 80.1M 32% 52M 21%
  • 99. wearesocial.sg • @wearesocialsg • 99We Are Social JAPAN
  • 100. wearesocial.sg • @wearesocialsg • 100We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION JAPAN: SNAPSHOT 127,253,075 100,684,474 22,000,000 138,362,823 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 91% 79% 109% 9%! 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 101. wearesocial.sg • @wearesocialsg • 101We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 JAPAN: INTERNET INDICATORS 3H 27M 48% 1H 01M
  • 102. wearesocial.sg • @wearesocialsg • 102We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 JAPAN: SOCIAL INDICATORS 58% 0H 45M 11% 5%
  • 103. wearesocial.sg • @wearesocialsg • 103We Are Social JAPAN: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 66% 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
  • 104. wearesocial.sg • @wearesocialsg • 104We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G JAPAN: CONTRACT TYPE 1% 99% 86%
  • 105. wearesocial.sg • @wearesocialsg • 105We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report JAPAN: SMARTPHONE USAGE 25% 89% 81% 44%
  • 106. wearesocial.sg • @wearesocialsg • 106We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # JAPAN: MOBILE STATS 144M 113% 19.2M 15%
  • 107. wearesocial.sg • @wearesocialsg • 107We Are Social LAOS
  • 108. wearesocial.sg • @wearesocialsg • 108We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LAOS: SNAPSHOT 6,695,166 707,871 420,000 6,492,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 34% 97% 66% 11% 6% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 109. wearesocial.sg • @wearesocialsg • 109We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G LAOS: CONTRACT TYPE 98% 2% 11%
  • 110. wearesocial.sg • @wearesocialsg • 110We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # LAOS: MOBILE STATS 54K 0.8% 360K 5.4%
  • 111. wearesocial.sg • @wearesocialsg • 111We Are Social MACAU
  • 112. wearesocial.sg • @wearesocialsg • 112We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MACAU: SNAPSHOT 583,003 371,512 300,000 1,613,457 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION JAN 2014 100% 34% 51% 277% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 113. wearesocial.sg • @wearesocialsg • 113We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G MACAU: CONTRACT TYPE 63% 37% 98%
  • 114. wearesocial.sg • @wearesocialsg • 114We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # MACAU: MOBILE STATS N/A N/A 260K 44.6%
  • 115. wearesocial.sg • @wearesocialsg • 115We Are Social MALAYSIA
  • 116. wearesocial.sg • @wearesocialsg • 116We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MALAYSIA: SNAPSHOT 29,628,392 19,200,408 15,600,000 41,324,700 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 73% 65% 53% 139% 27% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 117. wearesocial.sg • @wearesocialsg • 117We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 MALAYSIA: INTERNET INDICATORS 5H 36M 58% 3H 03M
  • 118. wearesocial.sg • @wearesocialsg • 118We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 MALAYSIA: SOCIAL INDICATORS 64% 3H 17M 58% 28%
  • 119. wearesocial.sg • @wearesocialsg • 119We Are Social MALAYSIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 95% 77% 57% 40% 32% 72% 59% 32% 23% 16% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 120. wearesocial.sg • @wearesocialsg • 120We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G MALAYSIA: CONTRACT TYPE 77% 23% 43%
  • 121. wearesocial.sg • @wearesocialsg • 121We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report MALAYSIA: SMARTPHONE USAGE 35% 94% 91% 42%
  • 122. wearesocial.sg • @wearesocialsg • 122We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # MALAYSIA: MOBILE STATS 4.0M 14% 13M 44%
  • 123. wearesocial.sg • @wearesocialsg • 123We Are Social MALDIVES
  • 124. wearesocial.sg • @wearesocialsg • 124We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MALDIVES: SNAPSHOT 393,988 153,560 174,000 560,547 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 41% 39% 44% 142% 59% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 125. wearesocial.sg • @wearesocialsg • 125We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G MALDIVES: CONTRACT TYPE 87% 13% 10%
  • 126. wearesocial.sg • @wearesocialsg • 126We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # MALDIVES: MOBILE STATS 85K 22% 134K 34%
  • 127. wearesocial.sg • @wearesocialsg • 127We Are Social MONGOLIA
  • 128. wearesocial.sg • @wearesocialsg • 128We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MONGOLIA: SNAPSHOT 3,226,516 521,520 720,000 3,375,205 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 69% 22% 105% 31% 16% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 129. wearesocial.sg • @wearesocialsg • 129We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G MONGOLIA: CONTRACT TYPE 96% 4% 21%
  • 130. wearesocial.sg • @wearesocialsg • 130We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # MONGOLIA: MOBILE STATS 861K 27% 540K 17%
  • 131. wearesocial.sg • @wearesocialsg • 131We Are Social MYANMAR
  • 132. wearesocial.sg • @wearesocialsg • 132We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MYANMAR: SNAPSHOT 55,167,330 583,564 1,240,000 5,440,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 33% 67% 1% 2% 10% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 133. wearesocial.sg • @wearesocialsg • 133We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G MYANMAR: CONTRACT TYPE 99% 1% 14%
  • 134. wearesocial.sg • @wearesocialsg • 134We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # MYANMAR: MOBILE STATS N/A N/A 1.1M 2.0%
  • 135. wearesocial.sg • @wearesocialsg • 135We Are Social NEPAL
  • 136. wearesocial.sg • @wearesocialsg • 136We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NEPAL: SNAPSHOT 30,430,267 7,300,000 3,200,000 16,380,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 31% 54% 69% 11% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24%
  • 137. wearesocial.sg • @wearesocialsg • 137We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G NEPAL: CONTRACT TYPE 94% 6% 2%
  • 138. wearesocial.sg • @wearesocialsg • 138We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # NEPAL: MOBILE STATS N/A N/A 2.8M 9.2%
  • 139. wearesocial.sg • @wearesocialsg • 139We Are Social NEW ZEALAND
  • 140. wearesocial.sg • @wearesocialsg • 140We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NEW ZEALAND: SNAPSHOT 4,365,113 3,873,982 2,400,000 4,922,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 86% 89% 55% 14% 113% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 141. wearesocial.sg • @wearesocialsg • 141We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G NEW ZEALAND: CONTRACT TYPE 65% 35% 65%
  • 142. wearesocial.sg • @wearesocialsg • 142We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report NEW ZEALAND: SMARTPHONE USAGE 54% 89% 74% 33%
  • 143. wearesocial.sg • @wearesocialsg • 143We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # NEW ZEALAND: MOBILE STATS 2.8M 65% 1.9M 44%
  • 144. wearesocial.sg • @wearesocialsg • 144We Are Social NORTH KOREA
  • 145. wearesocial.sg • @wearesocialsg • 145We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NORTH KOREA: SNAPSHOT 24,720,407 [N/A] 8,200 1,700,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 60% [N/A] 40% 0.03% 7% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 146. wearesocial.sg • @wearesocialsg • 146We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G NORTH KOREA: CONTRACT TYPE 100% 0% 100%
  • 147. wearesocial.sg • @wearesocialsg • 147We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # NORTH KOREA: MOBILE STATS N/A N/A 4,600 ~0%
  • 148. wearesocial.sg • @wearesocialsg • 148We Are Social PAKISTAN
  • 149. wearesocial.sg • @wearesocialsg • 149We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION PAKISTAN: SNAPSHOT 193,238,868 19,800,000 11,400,000 129,583,076 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 36% 67% 64% 10% 6% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 150. wearesocial.sg • @wearesocialsg • 150We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G PAKISTAN: CONTRACT TYPE 97% 3% 3%
  • 151. wearesocial.sg • @wearesocialsg • 151We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # PAKISTAN: MOBILE STATS 580K 0.3% 7.6M 3.9%
  • 152. wearesocial.sg • @wearesocialsg • 152We Are Social PAPUA NEW GUINEA
  • 153. wearesocial.sg • @wearesocialsg • 153We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION PAPUA NEW GUINEA: SNAPSHOT 6,341,902 145,256 260,000 2,709,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 13% 42% 87% • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 2% 4%
  • 154. wearesocial.sg • @wearesocialsg • 154We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G PAPUA NEW GUINEA: CONTRACT TYPE 84% 16% 8%
  • 155. wearesocial.sg • @wearesocialsg • 155We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # PAPUA NEW GUINEA: MOBILE STATS N/A N/A 240K 3.7%
  • 156. wearesocial.sg • @wearesocialsg • 156We Are Social PHILIPPINES
  • 157. wearesocial.sg • @wearesocialsg • 157We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION PHILIPPINES: SNAPSHOT 105,720,644 37,602,976 34,000,000 106,987,098 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 49% 36% 32% 101% 51% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 158. wearesocial.sg • @wearesocialsg • 158We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 PHILIPPINES: INTERNET INDICATORS 6H 12M 31% 2H 48M
  • 159. wearesocial.sg • @wearesocialsg • 159We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 PHILIPPINES: SOCIAL INDICATORS 35% 4H 01M 62% 29%
  • 160. wearesocial.sg • @wearesocialsg • 160We Are Social PHILIPPINES: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. 98% 97% 81% 69% 42% 39% 78% 69% 40% 39% 20% 14% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 161. wearesocial.sg • @wearesocialsg • 161We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G PHILIPPINES: CONTRACT TYPE 96% 4% 30%
  • 162. wearesocial.sg • @wearesocialsg • 162We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report PHILIPPINES: SMARTPHONE USAGE 39% 93% 88% 32%
  • 163. wearesocial.sg • @wearesocialsg • 163We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # PHILIPPINES: MOBILE STATS 4.0M 3.8% 24M 23%
  • 164. wearesocial.sg • @wearesocialsg • 164We Are Social SINGAPORE
  • 165. wearesocial.sg • @wearesocialsg • 165We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SINGAPORE: SNAPSHOT 5,460,302 3,971,318 3,200,000 8,063,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION JAN 2014 100% 73% 59% 148% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 166. wearesocial.sg • @wearesocialsg • 166We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 SINGAPORE: INTERNET INDICATORS 5H 16M 64% 1H 57M
  • 167. wearesocial.sg • @wearesocialsg • 167We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 SINGAPORE: SOCIAL INDICATORS 70% 2H 10M 49% 18%
  • 168. wearesocial.sg • @wearesocialsg • 168We Are Social SINGAPORE: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 96% 92% 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 169. wearesocial.sg • @wearesocialsg • 169We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G SINGAPORE: CONTRACT TYPE 47% 53% 55%
  • 170. wearesocial.sg • @wearesocialsg • 170We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SINGAPORE: SMARTPHONE USAGE 72% 96% 87% 44%
  • 171. wearesocial.sg • @wearesocialsg • 171We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # SINGAPORE: MOBILE STATS 6.7M 123% 2.8M 51%
  • 172. wearesocial.sg • @wearesocialsg • 172We Are Social SOUTH KOREA
  • 173. wearesocial.sg • @wearesocialsg • 173We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTH KOREA: SNAPSHOT 48,955,203 41,091,681 13,000,000 53,624,427 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 83% 84% 27% 110% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 174. wearesocial.sg • @wearesocialsg • 174We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 SOUTH KOREA: INTERNET INDICATORS 3H 27M 75% 1H 35M
  • 175. wearesocial.sg • @wearesocialsg • 175We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 SOUTH KOREA: SOCIAL INDICATORS 74% 1H 01M 37% 17%
  • 176. wearesocial.sg • @wearesocialsg • 176We Are Social SOUTH KOREA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 84% 75% 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
  • 177. wearesocial.sg • @wearesocialsg • 177We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G SOUTH KOREA: CONTRACT TYPE 3% 97% 64%
  • 178. wearesocial.sg • @wearesocialsg • 178We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SOUTH KOREA: SMARTPHONE USAGE 73% 94% 94% 56%
  • 179. wearesocial.sg • @wearesocialsg • 179We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # SOUTH KOREA: MOBILE STATS 51.9M 106% 11.4M 23%
  • 180. wearesocial.sg • @wearesocialsg • 180We Are Social SRI LANKA
  • 181. wearesocial.sg • @wearesocialsg • 181We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SRI LANKA: SNAPSHOT 21,675,648 3,927,948 2,000,000 20,324,070 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 15% 94% 85% 18% 9% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 182. wearesocial.sg • @wearesocialsg • 182We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G SRI LANKA: CONTRACT TYPE 91% 9% 13%
  • 183. wearesocial.sg • @wearesocialsg • 183We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # SRI LANKA: MOBILE STATS 953K 4.4% 1.4M 6.6%
  • 184. wearesocial.sg • @wearesocialsg • 184We Are Social TAIWAN
  • 185. wearesocial.sg • @wearesocialsg • 185We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION TAIWAN: SNAPSHOT 23,299,716 17,656,414 15,000,000 29,455,219 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 78% 76% 64% 126% 22% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 186. wearesocial.sg • @wearesocialsg • 186We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 TAIWAN: INTERNET INDICATORS 4H 40M 62% 2H 19M
  • 187. wearesocial.sg • @wearesocialsg • 187We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 TAIWAN: SOCIAL INDICATORS 73% 2H 24M 41% 23%
  • 188. wearesocial.sg • @wearesocialsg • 188We Are Social TAIWAN: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. 95% 92% 70% 25% 23% 18% 67% 60% 25% 7% #N/A 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER #N/A PLURK
  • 189. wearesocial.sg • @wearesocialsg • 189We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G TAIWAN: CONTRACT TYPE 14% 86% 70%
  • 190. wearesocial.sg • @wearesocialsg • 190We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report TAIWAN: SMARTPHONE USAGE 51% 95% 87% 37%
  • 191. wearesocial.sg • @wearesocialsg • 191We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # TAIWAN: MOBILE STATS 10.7M 46% 12.2M 53%
  • 192. wearesocial.sg • @wearesocialsg • 192We Are Social THAILAND
  • 193. wearesocial.sg • @wearesocialsg • 193We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION THAILAND: SNAPSHOT 67,448,120 23,860,000 24,000,000 84,075,036 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 34% 35% 36% 125% 66% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 194. wearesocial.sg • @wearesocialsg • 194We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 THAILAND: INTERNET INDICATORS 5H 07M 24% 3H 04M
  • 195. wearesocial.sg • @wearesocialsg • 195We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 THAILAND: SOCIAL INDICATORS 25% 3H 39M 50% 36%
  • 196. wearesocial.sg • @wearesocialsg • 196We Are Social THAILAND: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 97% 96% 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 197. wearesocial.sg • @wearesocialsg • 197We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G THAILAND: CONTRACT TYPE 89% 11% 12%
  • 198. wearesocial.sg • @wearesocialsg • 198We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report THAILAND: SMARTPHONE USAGE 31% 95% 94% 51%
  • 199. wearesocial.sg • @wearesocialsg • 199We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # THAILAND: MOBILE STATS 67K 0.1% 22M 33%
  • 200. wearesocial.sg • @wearesocialsg • 200We Are Social TIMOR-LESTE
  • 201. wearesocial.sg • @wearesocialsg • 201We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION TIMOR-LESTE: SNAPSHOT 1,172,390 10,461 76,000 621,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 28% 53% 72% 1% 6% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 202. wearesocial.sg • @wearesocialsg • 202We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G TIMOR-LESTE: CONTRACT TYPE 98% 2% N/A
  • 203. wearesocial.sg • @wearesocialsg • 203We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # TIMOR-LESTE: MOBILE STATS N/A N/A 76K 6.5%
  • 204. wearesocial.sg • @wearesocialsg • 204We Are Social VIETNAM
  • 205. wearesocial.sg • @wearesocialsg • 205We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION VIETNAM: SNAPSHOT 92,477,857 36,140,967 20,000,000 134,066,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL JAN 2014 31% 39% 22% 145% 69% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 206. wearesocial.sg • @wearesocialsg • 206We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex JAN 2014 VIETNAM: INTERNET INDICATORS 4H 37M 34% 1H 43M
  • 207. wearesocial.sg • @wearesocialsg • 207We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES JAN 2014 VIETNAM: SOCIAL INDICATORS 38% 2H 23M 58% 25%
  • 208. wearesocial.sg • @wearesocialsg • 208We Are Social VIETNAM: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex . Figures represent percentage of internet users. 97% 95% 76% 45% 22% 18% 81% 67% 34% 16% 8% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  • 209. wearesocial.sg • @wearesocialsg • 209We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence JAN 2014 3G VIETNAM: CONTRACT TYPE 89% 11% 16%
  • 210. wearesocial.sg • @wearesocialsg • 210We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE JAN 2014 • Source: Google’s “Our Mobile Planet” Report VIETNAM: SMARTPHONE USAGE 20% 97% 95% 60%
  • 211. wearesocial.sg • @wearesocialsg • 211We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2014 • Sources: US Census Bureau, ITU, Facebook # # VIETNAM: MOBILE STATS 17.6M 19% 17M 18%
  • 212. wearesocial.sg • @wearesocialsg • 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  • 213. wearesocial.sg • @wearesocialsg • 213We Are Social DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013).
  • 214. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 215. Making Friends & Influencing People • 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG