Achieve WordPress Blogging Success

Achieve WordPress Blogging Success Riyaz Patel

Course Overview
Introduction
Using WordPress
Blog Procedures
Blog Strategy
Blog Growth
Blog Configuration and Customisation
Blog Administration

Introduction

Ice Breaker
Name
Riyaz Patel
Role
IT Professional and Founder of Gaj-IT.com
Blogging Experience
3 years blogging
Favourite Gadget
iPhone
Your Course Goals

Discuss Blogging
What is blogging?
How do you think it should be used?

Discuss - Goals
Discuss our blogging goals?

Using WordPress

Introduction

Overview of Features
Easy Posting
Publicise your Work
Engage with Readers
Archives and Search
Blogroll
Easy Administration
Theming

Overview of Features
Pages
Spam Protection
User Registration
Multiple Authors

Posts Vs Pages
What are Pages?
Time insensitive
Use of sub-pages
Page templates

Posts Vs Pages
What Pages are NOT
Posts
Pages cannot be linked to Categories
Files

Write a Page
Attributes
Permalink
SEO Optimise
Visual Vs HTML
Discussion

Exercise - Write a Page
Attributes
Permalink
SEO Optimise
Visual Vs HTML
Discussion

Manage Pages
Bulk Actions
Screen Options

Write a Post
Categories
Tags
Preview
Publish

Visual Vs. HTML Editor
When writing your post, you have the option of using the visual or HTML mode of the editor. The visual mode lets you see your post as is, while the HTML mode shows you the code and replaces the WYSIWYG editor buttons with quicktags.
Tag list:
http://codex.wordpress.org/Posts_Add_New_SubPanel#Visual_Versus_HTML_Editor

Write a Post – Advanced P1
Publish Box
States
Visibility
Post Slug/Permalink
Excerpt

Write a Post – Advanced P2
Send Trackbacks
Custom Fields – Content Gallery
Discussion
Password Protect Post
Post Author

Exercise –Write a Post

Write a Post – Media
Add
Images
Video
Recordings
Files

Exercise –Add Media

Manage Posts
Edit, Delete, View
Search
Filter
Bulk actions
Screen options

Manage Media
USE Copyright Free Media
Edit, Delete, View
Search
Filter
Bulk actions
Screen options

Managing Links
Add Link
Categories
Link Relationships

Managing Categories
Site Sections
Parent Child Categories
Description
Bulk actions
Search
Screen options

Managing Tags
Site Sections
Parent Child Categories
Description
Bulk actions
Search
Screen options

Managing Your Profile
Display name
Change Password
Edit Profile

Managing Comments
View mode
Mass edit mode

Blog Procedures

Introduction

User Roles
Administrator
has access to all the administration features
Editor
can publish posts, manage posts as well as manage other people's posts, etc.
Author
can publish and manage their own posts
Contributor
can write and manage their posts but not publish posts
Subscriber
can read comments/comment/receive newsletters, etc.

Editorial Process Draft / Needs reworking Pending Review Scheduled/Published

Blog Strategy

Introduction Create / Set Goals Manage Optimise

Vision
To become the
“Largest Gadget Site in the UK”

Goals
Set SMART Goals
Have 500 visitors a day by June 2010
Have 1000 email subscribers by June 2010
Rank page 1 for keyword “Gadget”
Set Individual Goals
Become an expert in Mobile Phones

Exercise - Goals
Lets Set some Goals

Growth

Introduction

Customers
What's Growth?
Understanding visitors/customers
Seasonal Traffic
Topical Interest
Promotional Activities
Recommendations

Effective Content
Research - Demo
Effective Titles & Content
All in one SEO Pack
Image Optimisation
Scheduling Posts

Demo - Research
Research
Google Keyword Tools – go
Google Trends – go
Google Hot Trends - go
Google Insight – go
Google Wonder wheel – go
Google News Timeline - go

Engage
‘ The tough thing for journalists, I think, is that we’re supposed to provide answers, not just pose questions. So what makes a really good story–insight into an issue or person or company, wrapped up in a tidy, complete package–is precisely what doesn’t work on a blog. People are more interested in responding to questions. Provide just answers, and, well, there’s nothing more to say….’ Rob Hof, Business Week

Engage
Ask readers for their opinion
Respond to comments
Network

Exercise - Trust
Name a few blogs or celebrities whose opinion you respect and why?

Promoting
Virals
Guest posting
Internal links
Newsletter
Email & Forum Signitures
Follow up posts

Link Baiting
Link Out
Link Bait
Leaked Stories
Top 10 posts
Vanity campaigns
Monitor links
Optimise Site links
Google Links – go

Analytics
Popular posts
Referral stats
Keywords
Seasonal traffic
Bounce Rates

Site Optmisation
Use of Heat Maps

Configuration & Customisation

Introduction

Tweak
Settings
Plug-ins
Editing Themes
Widgets

Administration

Introduction

3 Step Upgrade
3 step upgrade
Step 0 – Back-up
Step 1 – Replace WordPress files
Step 2 – Upgrade
Step 3 – Do something nice

Managing Users

User Roles

Achieve WordPress Blogging Success

by G9 Media on Dec 08, 2009

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