Achieve WordPress Blogging Success

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WordPress blogging and SEO course

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Achieve WordPress Blogging Success

  1. 1. Achieve WordPress Blogging Success Riyaz Patel
  2. 2. Course Overview <ul><li>Introduction </li></ul><ul><li>Using WordPress </li></ul><ul><li>Blog Procedures </li></ul><ul><li>Blog Strategy </li></ul><ul><li>Blog Growth </li></ul><ul><li>Blog Configuration and Customisation </li></ul><ul><li>Blog Administration </li></ul>
  3. 3. Introduction
  4. 4. Ice Breaker <ul><li>Name </li></ul><ul><ul><li>Riyaz Patel </li></ul></ul><ul><li>Role </li></ul><ul><ul><li>IT Professional and Founder of Gaj-IT.com </li></ul></ul><ul><li>Blogging Experience </li></ul><ul><ul><li>3 years blogging </li></ul></ul><ul><li>Favourite Gadget </li></ul><ul><ul><li>iPhone </li></ul></ul><ul><li>Your Course Goals </li></ul>
  5. 5. Discuss Blogging <ul><li>What is blogging? </li></ul><ul><li>How do you think it should be used? </li></ul>
  6. 6. Discuss - Goals <ul><li>Discuss our blogging goals? </li></ul>
  7. 7. Using WordPress
  8. 8. Introduction
  9. 9. Overview of Features <ul><li>Easy Posting </li></ul><ul><li>Publicise your Work </li></ul><ul><li>Engage with Readers </li></ul><ul><li>Archives and Search </li></ul><ul><li>Blogroll </li></ul><ul><li>Easy Administration </li></ul><ul><li>Theming </li></ul>
  10. 10. Overview of Features <ul><li>Pages </li></ul><ul><li>Spam Protection </li></ul><ul><li>User Registration </li></ul><ul><li>Multiple Authors </li></ul>
  11. 11. Posts Vs Pages <ul><li>What are Pages? </li></ul><ul><ul><li>Time insensitive </li></ul></ul><ul><ul><li>Use of sub-pages </li></ul></ul><ul><ul><li>Page templates </li></ul></ul>
  12. 12. Posts Vs Pages <ul><li>What Pages are NOT </li></ul><ul><ul><li>Posts </li></ul></ul><ul><ul><li>Pages cannot be linked to Categories </li></ul></ul><ul><ul><li>Files </li></ul></ul>
  13. 13. Write a Page <ul><li>Attributes </li></ul><ul><li>Permalink </li></ul><ul><li>SEO Optimise </li></ul><ul><li>Visual Vs HTML </li></ul><ul><li>Discussion </li></ul>
  14. 14. Exercise - Write a Page <ul><li>Attributes </li></ul><ul><li>Permalink </li></ul><ul><li>SEO Optimise </li></ul><ul><li>Visual Vs HTML </li></ul><ul><li>Discussion </li></ul>
  15. 15. Manage Pages <ul><li>Bulk Actions </li></ul><ul><li>Screen Options </li></ul>
  16. 16. Write a Post <ul><li>Categories </li></ul><ul><li>Tags </li></ul><ul><li>Preview </li></ul><ul><li>Publish </li></ul>
  17. 17. Visual Vs. HTML Editor <ul><li>When writing your post, you have the option of using the visual or HTML mode of the editor. The visual mode lets you see your post as is, while the HTML mode shows you the code and replaces the WYSIWYG editor buttons with quicktags. </li></ul><ul><li>Tag list: </li></ul><ul><li>http://codex.wordpress.org/Posts_Add_New_SubPanel#Visual_Versus_HTML_Editor </li></ul>
  18. 18. Write a Post – Advanced P1 <ul><li>Publish Box </li></ul><ul><ul><li>States </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><li>Post Slug/Permalink </li></ul><ul><li>Excerpt </li></ul>
  19. 19. Write a Post – Advanced P2 <ul><li>Send Trackbacks </li></ul><ul><li>Custom Fields – Content Gallery </li></ul><ul><li>Discussion </li></ul><ul><li>Password Protect Post </li></ul><ul><li>Post Author </li></ul>
  20. 20. Exercise –Write a Post
  21. 21. Write a Post – Media <ul><li>Add </li></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Recordings </li></ul></ul><ul><ul><li>Files </li></ul></ul>
  22. 22. Exercise –Add Media
  23. 23. Manage Posts <ul><li>Edit, Delete, View </li></ul><ul><li>Search </li></ul><ul><li>Filter </li></ul><ul><li>Bulk actions </li></ul><ul><li>Screen options </li></ul>
  24. 24. Manage Media <ul><li>USE Copyright Free Media </li></ul><ul><li>Edit, Delete, View </li></ul><ul><li>Search </li></ul><ul><li>Filter </li></ul><ul><li>Bulk actions </li></ul><ul><li>Screen options </li></ul>
  25. 25. Managing Links <ul><li>Add Link </li></ul><ul><li>Categories </li></ul><ul><li>Link Relationships </li></ul>
  26. 26. Managing Categories <ul><li>Site Sections </li></ul><ul><li>Parent Child Categories </li></ul><ul><li>Description </li></ul><ul><li>Bulk actions </li></ul><ul><li>Search </li></ul><ul><li>Screen options </li></ul>
  27. 27. Managing Tags <ul><li>Site Sections </li></ul><ul><li>Parent Child Categories </li></ul><ul><li>Description </li></ul><ul><li>Bulk actions </li></ul><ul><li>Search </li></ul><ul><li>Screen options </li></ul>
  28. 28. Managing Your Profile <ul><li>Display name </li></ul><ul><li>Change Password </li></ul><ul><li>Edit Profile </li></ul>
  29. 29. Managing Comments <ul><li>View mode </li></ul><ul><li>Mass edit mode </li></ul>
  30. 30. Blog Procedures
  31. 31. Introduction
  32. 32. User Roles <ul><li>Administrator </li></ul><ul><ul><li>has access to all the administration features </li></ul></ul><ul><li>Editor </li></ul><ul><ul><li>can publish posts, manage posts as well as manage other people's posts, etc. </li></ul></ul><ul><li>Author </li></ul><ul><ul><li>can publish and manage their own posts </li></ul></ul><ul><li>Contributor </li></ul><ul><ul><li>can write and manage their posts but not publish posts </li></ul></ul><ul><li>Subscriber </li></ul><ul><ul><li>can read comments/comment/receive newsletters, etc. </li></ul></ul>
  33. 33. Editorial Process Draft / Needs reworking Pending Review Scheduled/Published
  34. 34. Blog Strategy
  35. 35. Introduction Create / Set Goals Manage Optimise
  36. 36. Vision <ul><li>To become the </li></ul><ul><li>“Largest Gadget Site in the UK” </li></ul>
  37. 37. Goals <ul><li>Set SMART Goals </li></ul><ul><ul><li>Have 500 visitors a day by June 2010 </li></ul></ul><ul><ul><li>Have 1000 email subscribers by June 2010 </li></ul></ul><ul><ul><li>Rank page 1 for keyword “Gadget” </li></ul></ul><ul><li>Set Individual Goals </li></ul><ul><ul><li>Become an expert in Mobile Phones </li></ul></ul>
  38. 38. Exercise - Goals <ul><li>Lets Set some Goals </li></ul>
  39. 39. Growth
  40. 40. Introduction
  41. 41. Customers <ul><li>What's Growth? </li></ul><ul><li>Understanding visitors/customers </li></ul><ul><ul><li>Seasonal Traffic </li></ul></ul><ul><ul><li>Topical Interest </li></ul></ul><ul><ul><li>Promotional Activities </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul>
  42. 42. Effective Content <ul><li>Research - Demo </li></ul><ul><li>Effective Titles & Content </li></ul><ul><li>All in one SEO Pack </li></ul><ul><li>Image Optimisation </li></ul><ul><li>Scheduling Posts </li></ul>
  43. 43. Demo - Research <ul><li>Research </li></ul><ul><ul><li>Google Keyword Tools – go </li></ul></ul><ul><ul><li>Google Trends – go </li></ul></ul><ul><ul><li>Google Hot Trends - go </li></ul></ul><ul><ul><li>Google Insight – go </li></ul></ul><ul><ul><li>Google Wonder wheel – go </li></ul></ul><ul><ul><li>Google News Timeline - go </li></ul></ul>
  44. 44. Engage <ul><li>‘ The tough thing for journalists, I think, is that we’re supposed to provide answers, not just pose questions. So what makes a really good story–insight into an issue or person or company, wrapped up in a tidy, complete package–is precisely what doesn’t work on a blog. People are more interested in responding to questions. Provide just answers, and, well, there’s nothing more to say….’ Rob Hof, Business Week </li></ul>
  45. 45. Engage <ul><li>Ask readers for their opinion </li></ul><ul><li>Respond to comments </li></ul><ul><li>Network </li></ul>
  46. 46. Exercise - Trust <ul><li>Name a few blogs or celebrities whose opinion you respect and why? </li></ul>
  47. 47. Promoting <ul><li>Virals </li></ul><ul><li>Guest posting </li></ul><ul><li>Internal links </li></ul><ul><li>Newsletter </li></ul><ul><li>Email & Forum Signitures </li></ul><ul><li>Follow up posts </li></ul>
  48. 48. Link Baiting <ul><li>Link Out </li></ul><ul><li>Link Bait </li></ul><ul><ul><li>Leaked Stories </li></ul></ul><ul><ul><li>Top 10 posts </li></ul></ul><ul><ul><li>Vanity campaigns </li></ul></ul><ul><li>Monitor links </li></ul><ul><ul><li>Optimise Site links </li></ul></ul><ul><ul><li>Google Links – go </li></ul></ul>
  49. 49. Analytics <ul><li>Popular posts </li></ul><ul><li>Referral stats </li></ul><ul><li>Keywords </li></ul><ul><li>Seasonal traffic </li></ul><ul><li>Bounce Rates </li></ul>
  50. 50. Site Optmisation <ul><li>Use of Heat Maps </li></ul>
  51. 51. Configuration & Customisation
  52. 52. Introduction
  53. 53. Tweak <ul><li>Settings </li></ul><ul><li>Plug-ins </li></ul><ul><li>Editing Themes </li></ul><ul><li>Widgets </li></ul>
  54. 54. Administration
  55. 55. Introduction
  56. 56. 3 Step Upgrade <ul><li>3 step upgrade </li></ul><ul><ul><li>Step 0 – Back-up </li></ul></ul><ul><ul><li>Step 1 – Replace WordPress files </li></ul></ul><ul><ul><li>Step 2 – Upgrade </li></ul></ul><ul><ul><li>Step 3 – Do something nice </li></ul></ul>
  57. 57. Managing Users
  58. 58. User Roles

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