SXSW presentation for Saatchi & Saatchi and fallon.
An introduction to SXSW, what I found interesting, how it relates back to the agency and what lessons we can learn.
15. This was the first
year technology
was not talked
about, mostly
questions about
what to do with it.
That’s where the
Ad industry come
in. We are the story
tellers and now it’s
our time...