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SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
SXSW 2012
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SXSW 2012

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SXSW presentation for Saatchi & Saatchi and fallon. …

SXSW presentation for Saatchi & Saatchi and fallon.
An introduction to SXSW, what I found interesting, how it relates back to the agency and what lessons we can learn.

Published in: Business, Technology
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Transcript

  • 1. SXSW Text 2012 Matt GrovesDirector of Integration @g64mat
  • 2. SXSW is acelebrationof creativity& innovationacrossInteractiveFilm & Music
  • 3. Austin, Texas25 years old9 days40,000 attendees2000 talks2000 bands500 films90 venues1,200,000 tweets
  • 4. If Cannes is acelebration ofthe pastSXSW is acelebration of thefuture...
  • 5. Many brandcampaigns &products arelaunched at SXSW
  • 6. Here’s three that Ifound interesting
  • 7. Nike Fuel Intro Videohttp://www.youtube.com/watch?v=TtfJAyjkkGs
  • 8. Great productAwesome buyingexperienceOpen ApiWhat does it meanfor other brands?e.g. (Diet brands)Threat orOpportunity?
  • 9. Average news reporthttp://www.youtube.com/watch?v=HufcR2uc9HsParody video example “Hobo Hotspots”http://www.youtube.com/watch?v=MEW12F2BGTo
  • 10. Interesting idea,bad packaging...literallyDivided opinionIs it a case of ego &Naïve at SXSW?Why we shouldwork togethernever as Silo’s
  • 11. Intro videohttp://www.youtube.com/watch?v=vPDnZoJiwA4Coke case studyhttp://www.youtube.com/watch?v=45Z-GevoYB8
  • 12. A great analogyfor today!We don’t need towait 30 years :)
  • 13. This was the firstyear technologywas not talkedabout, mostlyquestions aboutwhat to do with it.That’s where theAd industry comein. We are the storytellers and now it’sour time...
  • 14. Nothingisimpossible

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