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SXSW 2012

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SXSW presentation for Saatchi & Saatchi and fallon. …

SXSW presentation for Saatchi & Saatchi and fallon.
An introduction to SXSW, what I found interesting, how it relates back to the agency and what lessons we can learn.

Published in: Business, Technology

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Transcript

  • 1. SXSW Text 2012 Matt GrovesDirector of Integration @g64mat
  • 2. SXSW is acelebrationof creativity& innovationacrossInteractiveFilm & Music
  • 3. Austin, Texas25 years old9 days40,000 attendees2000 talks2000 bands500 films90 venues1,200,000 tweets
  • 4. If Cannes is acelebration ofthe pastSXSW is acelebration of thefuture...
  • 5. Many brandcampaigns &products arelaunched at SXSW
  • 6. Here’s three that Ifound interesting
  • 7. Nike Fuel Intro Videohttp://www.youtube.com/watch?v=TtfJAyjkkGs
  • 8. Great productAwesome buyingexperienceOpen ApiWhat does it meanfor other brands?e.g. (Diet brands)Threat orOpportunity?
  • 9. Average news reporthttp://www.youtube.com/watch?v=HufcR2uc9HsParody video example “Hobo Hotspots”http://www.youtube.com/watch?v=MEW12F2BGTo
  • 10. Interesting idea,bad packaging...literallyDivided opinionIs it a case of ego &Naïve at SXSW?Why we shouldwork togethernever as Silo’s
  • 11. Intro videohttp://www.youtube.com/watch?v=vPDnZoJiwA4Coke case studyhttp://www.youtube.com/watch?v=45Z-GevoYB8
  • 12. A great analogyfor today!We don’t need towait 30 years :)
  • 13. This was the firstyear technologywas not talkedabout, mostlyquestions aboutwhat to do with it.That’s where theAd industry comein. We are the storytellers and now it’sour time...
  • 14. Nothingisimpossible