What’s Next In Mobile POS: Saving Money And Square Footage With mPOS Technology

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Mobile payments are expected to top $12 billion in 2012 and more shoppers are using smartphones and tablets for product research and transactions every day. Barney’s and other leading retailers are embracing mobile and implementing mobile POS (mPOS), resulting in increased conversions and improved customer service.

In this webinar, Greg Buzek from IHL Group will share highlights of the firm’s latest POS study, providing insights for retailers looking to expand their mobile presence. Presenters from MICROS-Retail and Zebra Technologies will join the discussion to share real-world case studies and build the business case for mPOS.

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What’s Next In Mobile POS: Saving Money And Square Footage With mPOS Technology

  1. 1. #mPOS What’s Next In Mobile POS? Saving Money And Square Footage With mPOS Technology Sponsored byPresented by #mPOS
  2. 2. Welcome Webinar Attendees Type  ques)on  here   #mPOS
  3. 3. Follow this webinar on Twitter #mPOS #mPOS
  4. 4. About Retail TouchPointsü  Launched in 2007ü  Over 23,000 subscribersü  To provide executives with relevant, insightful content across a variety of digital medium Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP #mPOS
  5. 5. PanelistsGreg Buzek Tom Tamulewicz Marty Johnson President VP of R&D Product Manager IHL Group MICROS-Retail Zebra Technologies MODERATOR Debbie Hauss Editor-in-Chief Retail TouchPoints #mPOS
  6. 6. GREG BUZEKPRESIDENT
  7. 7. •  Rapid Project RFP Toolkits (with C-CORE) –  POS, WFM, ERP, HW Maintenance, Fresh Item Mgt., Mobile•  Research and Advisory Services –  POS, Mobile POS, Enterprise Mobile POS Printers, Self- Checkout, Kiosk, WFM, Price Optimization, etc. –  POS by Vendor Share•  Sophia - Technology Data Service•  WorldView IT Sizing Models –  IT sizing for hundreds of Retail/Hospitality Technologies•  Custom Analysis
  8. 8. New retail realities"   Amazon is now the most favored retailer"   Analysts expect Apple iPhone 5 to add half a point to 4th quarter GDP Parody by Alex Falcone – Pre iPhone 5 Announcement – Portland Mercury
  9. 9. Is everything Apple?2012 IHL Mobile POS Study
  10. 10. Four components of mobile for retail"  Stage 1 – Store Managers"  Stage 2 – Store Associates"  Stage 3 – Mobile POS"  Stage 4 – Engaging Consumers
  11. 11. Mobile for associates is exploding"  74% of specialty stores to deploy by the next 6 months (74% of our survey)"  Most are tablets and phones/iPod Touch"  But rumors of the death of ruggedness in retail are overblown " Growth of 6.7% CAGR next 5 yrs"  Question is “How Rugged is Enough 2012 IHL Mobile POS Study
  12. 12. Apple leads now, but is this forever?"  CEOs want iPad, CIO’s have wanted Windows"  iOS currently 70% market share planned " Android 47%"  CIO’s wanted Windows but didn’t like the options – features, speed, price"  Windows 8 just getting started " Has the Surface Pro Pricing hurt Windows 8? 2012 IHL Mobile POS Study
  13. 13. Who Is doing the app?2011 IHL Mobility Study 9/30/11
  14. 14. POS Is Under Great Pressure"  Square is opportunity and threat " Expanding the number of card points " Replacing POS"  Among Tier 1/Tier 2, impact is quite stunning. " 25% reduction in some segments."  Mobile must be an option " 4 year processing agreements deal breakers.
  15. 15. Final Thoughts"   Mobile for store associates is the single largest trend since the Internet at store level."   You must embrace it, and offer a POS solution that does not have a 4 year payment agreement."   The core POS market is changing and much faster than we think."   The mobile trend is being driven by the C-Suite on down."   Apple envy is very real and a powerful driver.
  16. 16. "   Mobile POS: The First Real Test"   Consumer Mobile: The End Of The Store As We Know It"   To BYOD or Not BYOD? The Retailer’s Enterprise Mobile QuestionFind more at www.ihlservices.com
  17. 17. Greg Buzek IHL Group greg@ihlservices.comwww.twitter.com/gregbuzek +1 615-591-2955
  18. 18. The Core of Mobile Retailing December 4, 2012
  19. 19. SEO WEB SOCIAL YOURCATALOG CUSTOMER POS DIRECT EMAIL MAIL MOBILE A MICROS Company    |      ©  2012  MICROS-­‐Retail   20
  20. 20. Blame it on Apple •  It’s cool •  It’s convenient •  It’s interactive A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  21. 21. Mobile Gone Global Asia Europe North America A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  22. 22. Potential Opportunities of Mobile POS •  Cheaper POS hardware •  Increase space for merchandise •  Speedier checkouts •  Cross channel integration •  Increase cross and up-sell opportunities •  Inventory management A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  23. 23. Customer and Associate Engagement A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  24. 24. “Mobile POS is beingeyed by retailers notjust because of itspotential for line-bustingbut also because it canhelp build betterrelationships betweencustomers and storeassociates.”Mobile Commerce Daily articleon Finish Line miStore mobilePOS holiday rollout A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  25. 25. What does this all mean ? •  Provide top flight service with information at associates fingertips •  Leverage content across store systems •  Process integration – cross channel A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  26. 26. Unique Shopping Experience •  Customer Interaction •  Intelligence across systems •  Shopping recommendations A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  27. 27. Getting Started with Mobile POS •  Wireless infrastructure •  Start small, but make it big •  Don’t drop the ball on security •  Leverage what you’ve got •  Don’t sweat every detail A MICROS Company    |      ©  2012  MICROS-­‐Retail  
  28. 28. MAXIMIZING RETAILEFFICIENCY INMOBILE SALESMARTY JOHNSON
  29. 29. BIG TICKET PURCHASES30
  30. 30. ON THE RETAIL FLOOR What’s the ROI? •  Enhances the customer satisfaction –  43 percent of surveyed shoppers reported that mobile point of sale (mPOS) improved their shopping experience.* –  67 percent of shoppers cited a better experience in-store with associates and managers using the latest mobile technologies.* •  Increase same store sales by as much as 1% Source: Motorola NRF 2012 Survey31
  31. 31. PRINTER SELECTION DECISIONS • Environment • Printed output format • Communications32
  32. 32. ZEBRA PRINTING SOLUTIONSHigh  Performance   Mid-­‐Range   Desktop  Printers   PaOent  ID  Printer   Performance   Security     Printers Printers   Class  Card  Printers   Card  Printers   Mobile  Printers   Kiosk  Printers   Specialty  Supplies   RFID   Value  Class   Retransfer     Printer/Encoders Card  Printers   Card  Printers   Printer   Label  Design   Networking   Print  and  Apply     Products Card  Printer   Engines   Management   SoFware   ID    SoluOons   Supplies   SoFware     33
  33. 33. Q&A // Submit Your Questions Type  ques)on  here   #mPOS
  34. 34. Q&A // PanelistsGreg Buzek Tom Tamulewicz Marty Johnson President VP of R&D Product Manager IHL Group MICROS-Retail Zebra Technologies MODERATOR Debbie Hauss Editor-in-Chief Retail TouchPoints #mPOS
  35. 35. Visit our booth at NRF in January: Booth #2019 Booth #937 Booth #C439 #mPOS
  36. 36. HondurasNew Kitchens New Computer Lab
  37. 37. Join  us  at  SuperSaturday   January  12,  2013  (Day  before  NRF  Show)   Manha@an     •  Deborah Weinswig, Citi Investment Research •  Richard Hastings, Global Hunter Securities •  Jeff Roster, Gartner •  Paula Rosenblum, RSR Research •  Vicki Cantrell, NRF •  Mike Relich, Guess? •  Calvin Hollinger, Urban Outfitters •  Maura Hart, The Home Depot •  John Geyerman, Focus Brands •  and many others    Learn  more  at  www.retailroi.org    
  38. 38. Thank You for attending this webinar You can download this presentation at: http://rtou.ch/mposwebinar #mPOS

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