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Demand Gen Report: @DG_Report
Carol Krol: @carolkrol
Lattice Engines: @Lattice_Engines
Heather Foeh: @heatherfoeh
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About Demand Gen Report
• Tracking best practices in lead
generation since 2007
• Newsletter has grown to more than
30,000 readers
• Offering a menu of research and best
practices reports
• New audio/video podcasts at
DemandGenReport.com
@DG_Report
http://linkd.in/DG_Specialists
5. #SPS2015
Questions, Tweets & Resources
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questions here
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6. #SPS2015
Panelists
Heather Foeh
Head of Culture and Customer Advocacy
Lattice Engines
@heatherfoeh
hfoeh@lattice-engines.com
MODERATOR:
Carol Krol
Editor-In-Chief, Demand Gen Report
23. Cross-Sell & Upsell Smartly
2.4%
7.6%
Using Business Rules With Lattice
Customer Conversion Rate
3X
24. Cross-Sell & Upsell Smartly
2.4%
7.6%
Using Business Rules With Lattice
Customer Conversion Rate
3X
And…
Their average
deal size
increased
significantly
27. Data Center Hardware
Server count & age, storage size & age, network nodes
Company Status Index
Growth index, popularity index, visibility index, social index
Network Size & Growth
Device count on the network and rate of change
Data Center Software
Backup, Recovery, Archive, Replication
Enterprise Applications
ERP, SCM, CRM, MAP, and related apps
Network Sophistication
CDN counts, Subdomain counts
Business Change
Web traffic & growth, new locations
Company Growth & Change
Employee growth, visitor growth, M&A
Infrastructure Age & Type
Server age, storage type
Transaction and/or CRM
Products Purchased, Cost, Time
Video Engagement
Clicks and views on videos
Service & Support
Service issues & topics, count of events
Web Activity
Interactions between visitors and website
Marketing Automation
Engagement on Content
Web Research
Anonymous search activity from domains
White Paper Engagement
Clicks and views on third-party topical content
(Future) Social Activity
Social posting and promotion
Give Sales More Context
CONTACTS
27
34. #SPS2015
Q&A Panelists
Heather Foeh
Head of Culture and Customer Advocacy
Lattice Engines
@heatherfoeh
hfoeh@lattice-engines.com
MODERATOR:
Carol Krol
Editor-In-Chief, Demand Gen Report
35. #SPS2015
Thank You For Attending
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Matthew Grant
Aberdeen Group