Turning Business
Intelligence Into
Actionable Insights
#FutureofBI
Webinar Sponsored by
#FutureofBI
Welcome Webinar Attendees
#FutureofBI
Follow This Webinar On Twitter
#FutureofBI
#FutureofBI
About Retail TouchPoints
 Launched in 2007
 Over 28,000 subscribers
 To provide executives with relevant,
i...
#FutureofBI
Panelists
Dustin Smith
Product Marketing & Community
Manager
Tableau Software
MODERATOR
Greg Girard
Program Di...
Turning Insights into Actions—
A Big Data and Analytics Perspective
Greg Girard
Program Director
Omni-Channel Retail Analy...
Big data is big, but not all that big a deal
© IDC Retail Insights Visit us at IDC-ri.com 7
After all, what’s data without...
Where’s your big data?
© IDC Retail Insights Visit us at IDC-ri.com 8
Sales Analysis
$ 5,000,000,000 Total Revenue
$14 $/T...
Growing Evidence for the Power of
Analytics Proficiency
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 9
Fact Fi...
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 10
4 V’s of the BDA ECOSYSTEM
BUSINESS PROCESSDATA CREATION
END U...
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 11
IDC BDA ECOSYSTEM
BUSINESS PROCESSINFO PROCESSINGDATA ACQUISIT...
The Quest for Maturity
 Where are we?
 Why climb higher?
 How did they do it?
© IDC Retail Insights Visit us at IDC-ri....
While we don’t climb mountains….
© IDC Retail Insights Visit us at IDC-ri.com 13
 In a broad societal and economic contex...
Dissecting BDA Maturity: “5 by 5”
Dimensions Levels
Ad Hoc Opportunistic Repeatable Managed Optimized
People
Process
Data
...
Dissecting BDA Maturity: “5 by 5”
Dimensions Levels
Ad Hoc Opportunistic Repeatable Managed Optimized
People
Experiment,
s...
Dissecting BDA Maturity: “5 by 5”
Dimensions Levels
Ad Hoc Opportunistic Repeatable Managed Optimized
People Skills, colla...
Some have it, some not so much
© IDC Retail Insights Visit us at IDC-ri.com 17
FIGURE 1
BDA Maturity Distribution: Retail
...
BDA Maturity Increases Success Rates
© IDC Retail Insights Visit us at IDC-ri.com 18
n = 200
Source: IDC's Big Data and An...
Keep All Five Dimensions Aligned
© IDC Retail Insights Visit us at IDC-ri.com 19
Essential Guidance for Retail BDA
 Intent
• Set and Manage BDA Strategy at the Enterprise Level
• Fund and Budget BDA Pro...
Contact Information
© IDC Retail Insights Visit us at IDC-ri.com 21
Greg Girard, Program Director
ggirard@idc.com
@gregory...
Help people see and understand
their data
#FutureofBI
Q & A
#FutureofBI
Q & A //Panelists
Dustin Smith
Product Marketing & Community
Manager
Tableau Software
MODERATOR
Greg Girard
Pr...
#FutureofBI
Thanks for attending!
View and download this presentation at:
http://rtou.ch/future-of-bi
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Turning Business Intelligence Into Actionable Insights

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  • Throughout our presentation we encourage you to interact with our speakers by typing in questions and comments using the questions pane. We will be answering questions live both during the event and after the presentation.
  • Throughout our presentation we encourage you to interact with our speakers by typing in questions and comments using the questions pane. We will be answering questions live both during the event and after the presentation.
  • Turning Business Intelligence Into Actionable Insights

    1. 1. Turning Business Intelligence Into Actionable Insights #FutureofBI Webinar Sponsored by
    2. 2. #FutureofBI Welcome Webinar Attendees
    3. 3. #FutureofBI Follow This Webinar On Twitter #FutureofBI
    4. 4. #FutureofBI About Retail TouchPoints  Launched in 2007  Over 28,000 subscribers  To provide executives with relevant, insightful content across a variety of digital medium Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP
    5. 5. #FutureofBI Panelists Dustin Smith Product Marketing & Community Manager Tableau Software MODERATOR Greg Girard Program Director Omni-Channel Analytics Strategies Alicia Fiorletta Senior Editor Retail TouchPoints
    6. 6. Turning Insights into Actions— A Big Data and Analytics Perspective Greg Girard Program Director Omni-Channel Retail Analytics Strategy
    7. 7. Big data is big, but not all that big a deal © IDC Retail Insights Visit us at IDC-ri.com 7 After all, what’s data without analytics!
    8. 8. Where’s your big data? © IDC Retail Insights Visit us at IDC-ri.com 8 Sales Analysis $ 5,000,000,000 Total Revenue $14 $/Transaction 357,142,857 Transactions 20 Attributes/Transaction 7,142,857,143 Transaction Attributes 3 Items/Transactions 10 Attributes/Item 10,714,285,714 Item Transaction Attributes Marketing Decisions 4,000 Products 10 Promotion Types 20 Channels/Touch Points 20 Customer Segments 16,000,000 Intersections/Promotion Event 52 Events/Year 832,000,000 Intersections/Year Inside and outside your enterprise!
    9. 9. Growing Evidence for the Power of Analytics Proficiency © IDC Visit us at IDC.com and follow us on Twitter: @IDC 9 Fact Finders Fact Finders Fumblers Fumblers 0% 20% 40% 60% 80% 100% Leaders Laggards Percent of Respondents Leaders vs Laggards4 New analysis methods on same type of data 0% Same analysis methods on Same type of data -14% Same analysis methods on New type of data 7% New analysis methods on New type of data 6% Sources: •1. Analytical Orientation and Competitiveness: The Difference Between Fact Finders and Fumblers, IDC #227524 •2. Strength in Numbers: How Does Data-Driven Decision making Affect Firm Performance? MIT Center for Digital Business •3. IDC and Computerworld 2013 Business Analytics Survey •4. Take Care of Your Quants: Focusing Data Warehousing Resources on Quantitative Analysts Matters, IDC #227524 Benefits3  45% of organizations achieve quantifiable benefits within 6 months  90% of organizations value of benefits met or exceeded expectations Data-driven companies2 5% more productive 6% more profitable
    10. 10. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 10 4 V’s of the BDA ECOSYSTEM BUSINESS PROCESSDATA CREATION END USERSPRODUCERS VOLUMEVELOCITYVARIETY VALUE
    11. 11. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 11 IDC BDA ECOSYSTEM BUSINESS PROCESSINFO PROCESSINGDATA ACQUISITIONDATA CREATION END USERSANALYSTS / SCIENTISTSARCHITECTS / ENGINEERSPRODUCERS Shared Nothing Scale-out Storage + SSD MPP + In-Memory Compute Hadoop Hi-Speed / - Resiliency Networking Converged Infrastructure Cloud Non-relational DWH SYSTEMS INTEGRATION VOLUMEVELOCITYVARIETY OBJECTIVES Stream Processing Event Management Data Exploration Contextualized Data Modeling / Scenarios Forecasting DELIVERY MODELS Access-Anywhere Analytics Services Context-Aware Business Applications ON-DEMAND Location-Based Services Alert and Respond PUSH Workflow and Interaction Automation Smart devices and systems EMBEDDED Email and Messaging Mobile Apps Data Transaction and Usage Logs Machine and Sensors Geolocation Relationships and Social Influence Real-time Events Deep Insights VALUE
    12. 12. The Quest for Maturity  Where are we?  Why climb higher?  How did they do it? © IDC Retail Insights Visit us at IDC-ri.com 12 can we
    13. 13. While we don’t climb mountains…. © IDC Retail Insights Visit us at IDC-ri.com 13  In a broad societal and economic context retail is at the epicenter of emerging BDA opportunities.  Two classes of retailers are emerging, "BDA haves" and "BDA have nots", immediately making BDA a defining basis of retail competitive advantage.  Higher BDA maturity improves chances of achieving expected or greater-than- expected benefits.  Top 10 distinguishing traits of high achievers span intent, people, process, technology, and data.
    14. 14. Dissecting BDA Maturity: “5 by 5” Dimensions Levels Ad Hoc Opportunistic Repeatable Managed Optimized People Process Data Technology Intent © IDC Retail Insights Visit us at IDC-ri.com 14
    15. 15. Dissecting BDA Maturity: “5 by 5” Dimensions Levels Ad Hoc Opportunistic Repeatable Managed Optimized People Experiment, silos, pilots Requirements, off-budget funding, inefficient allocation Budgets, documents, stakeholders Metrics- informed investment, standards Continuous coordination, process improvement Process Data Technology Intent © IDC Retail Insights Visit us at IDC-ri.com 15
    16. 16. Dissecting BDA Maturity: “5 by 5” Dimensions Levels Ad Hoc Opportunistic Repeatable Managed Optimized People Skills, collaboration, org structure, training, culture, leadership Process Data consolidation, analysis, dissemination, consumption, decision-making Data Quality, relevance, availability, reliability, governance, security, accessibility Technology Appropriateness, applicability, integration, standards, performance, architecture Intent Strategy, budgeting, metrics, sponsorship, program/investment justification © IDC Retail Insights Visit us at IDC-ri.com 16
    17. 17. Some have it, some not so much © IDC Retail Insights Visit us at IDC-ri.com 17 FIGURE 1 BDA Maturity Distribution: Retail n = 200 Source: IDC's Big Data and Analytics Maturity Benchmark Survey, 2013
    18. 18. BDA Maturity Increases Success Rates © IDC Retail Insights Visit us at IDC-ri.com 18 n = 200 Source: IDC's Big Data and Analytics Maturity Benchmark Survey, 2013 Definitions • Highest achievers. Recent BDA projects met or exceeded expectations • Low achievers. Recent BDA project did not meet expectations or delivered no benefits *Differential = (Repeatable + Managed + Optimized)Highest Achievers - (Repeatable + Managed + Optimized)Low Achievers 1st 3rd 5th 2nd 4th Skew right Skew left
    19. 19. Keep All Five Dimensions Aligned © IDC Retail Insights Visit us at IDC-ri.com 19
    20. 20. Essential Guidance for Retail BDA  Intent • Set and Manage BDA Strategy at the Enterprise Level • Fund and Budget BDA Programs Annually with Flexibility  Data • Exploit Enterprise Data Assets • Introduce New Data Types and Analytic Methods  Technology • Ensure Users — Especially Analysts — Are Satisfied with the Tools of Their Trade • Complement BDA Technology with Mobility  People • Complement Skills and Expertise with a Culture of Collaboration • Apply BDA Insights to Management Decision-Making and Customer Interactions • Focus on Collaborative Governance and Closed-Loop Management across IT, LOB and Analytics  Process • Start with Information Management, Application Development, and Strategy and Planning • Finish with Information Consumption — The Last Mile of BDA Success © IDC Retail Insights Visit us at IDC-ri.com 20
    21. 21. Contact Information © IDC Retail Insights Visit us at IDC-ri.com 21 Greg Girard, Program Director ggirard@idc.com @gregorydgirard www.idc-ri.com https://idc-insights-community.com/retail
    22. 22. Help people see and understand their data
    23. 23. #FutureofBI Q & A
    24. 24. #FutureofBI Q & A //Panelists Dustin Smith Product Marketing & Community Manager Tableau Software MODERATOR Greg Girard Program Director Omni-Channel Analytics Strategies Alicia Fiorletta Senior Editor Retail TouchPoints
    25. 25. #FutureofBI Thanks for attending! View and download this presentation at: http://rtou.ch/future-of-bi

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