The C2C Power Panel: Crafting A Killer B2B Content Strategy

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  • 1. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 2. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 3. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  • 4. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  • 5. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  • 6. @juntajoe#B2BContentEvent
  • 7. @juntajoe#B2BContentEvent
  • 8. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventhttp://bitly.com/cm-research
  • 9. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent54%Increasinghttp://bitly.com/cm-research
  • 10. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 11. @juntajoe#B2BContentEvent12Why Are We Here?Just 36% believe theircontent marketing is effective
  • 12. @juntajoe#B2BContentEvent13Our Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
  • 13. @juntajoe#B2BContentEventTHE PROBLEM WITHWHAT?
  • 14. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 15. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 16. @juntajoe#B2BContentEvent17
  • 17. @juntajoe#B2BContentEvent18
  • 18. @juntajoe#B2BContentEvent19
  • 19. @juntajoe#B2BContentEvent20
  • 20. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 21. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 22. @juntajoe#B2BContentEvent@juntajoe#B2BContentEvent
  • 23. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventContent Marketing Mission
  • 24. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  • 25. @juntajoe#B2BContentEvent@juntajoe#B2BContentEventWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.  Core Target Audience2.  What Will Be Delivered3.  The Outcome for theAudience
  • 26. @juntajoe#B2BContentEvent27Joe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterSept. 9 - 12, 2013CLEVELAND, OH