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This webinar will present new research as well as case study examples showing the phased approach many companies are taking to rolling out marketing automation systems.
The new study conducted by DemandGen Report will highlight the success companies are having with building block tools such as email marketing, web forms and landing pages, it will also demonstrate the building block approach companies are taking to graduate to more sophisticated functionality such as lead nurturing and lead scoring.
A sample of research to be discussed during the webinar includes:
➢ The % of features and functionality current users say they are effectively using;
➢ The correlation between the length of time a system has been in place and the functionality being utilized
➢ The biggest hurdles companies face to utilize more of the tools and functionality
Andrew Gaffney, Editor, DemandGen Report
Matt West, Director of Marketing, Genius.com