0
Presented	  by	   Sponsored	  by	  Staying	  On	  The	  Bleeding	  Edge	  Of	  B2B	  Marke6ng	  #B2BMktgA	  C-­‐Level	  Fi...
Welcome	  Webinar	  A=endees	  Type	  ques6on	  here	  
Follow	  this	  webinar	  on	  Twi=er	  #B2BMktg	  
About	  Demand	  Gen	  Report	  •  Launched	  in	  2007	  to	  track	  best	  pracDces	  in	  lead	  generaDon	  •  Newsle...
Panelists	  Sean	  Callahan	  Editor	  Digital	  Marke6ng	  Remix	  Russell	  Glass	  CEO	  Bizo	  Steve	  Woods	  Group	 ...
© 2013 Bizo, IncRussell Glass, CEO, BizoSteve Woods, CTO, EloquaModerated by Sean Callahan,Editor, Digital Marketing Remix...
© 2013 Bizo, IncLet’s talk about theCURRENT STATE OF MARKETING
© 2013 Bizo, IncMARKETING-DRIVEN REVENUEwe	  live	  in	  the	  age	  of	  the	  
© 2013 Bizo, IncROI	  driven	  programs	  IMPACTlike	  never	  before	  
© 2013 Bizo, Incmore than 50%of	  marketers	  feel	  their	  marketing	  mix	  is	  not	  meeting	  the	  demands	  of	  t...
© 2013 Bizo, IncSEO	  Email	  PPC	  MEETTODAY’SMARKETER:
© 2013 Bizo, Incoverfishing.most	  marketers	  are	  SEO	   Email	   PPC	  
© 2013 Bizo, IncSource: BtoB Magazine: Online Marketing: The Next Frontier, March 2012SEO	  Email	  PPC	  Marketers need t...
© 2013 Bizo, IncDisplay	  Social	  Source: BtoB Magazine: Online Marketing: The Next Frontier, March 2012Marketers need to...
© 2013 Bizo, IncMarketers need to fish in aBIGGER POND.More rods in the samesmall pond won’t clearthe bottleneck.Display	 ...
© 2013 Bizo, IncHow can B2B marketers make abigger “pond” for themselves?Russell Glass, CEO, BizoX	  Steve Woods, CTO,Orac...
© 2013 Bizo, IncLet’s talk about theB2B BUYER’S JOURNEY
© 2013 Bizo, IncBuyer’s Journeysales repthe	  lonely	  of the buyer’s journey is complete before a salesperson is contacte...
© 2013 Bizo, Inc43%	  Report	  B2B	  Sale	  Elongated	  	  N	  =	  243	  Source:	  BtoB	  magazine:	  The	  Evolving	  B2B...
© 2013 Bizo, IncALIGNING TACTICSwith whereprospects areonline.3.5%	   8.3%	  22.7%	   65.5%	  search	   email	  social	  n...
© 2013 Bizo, IncWhat can B2B marketers do tothe unpredictability of today’ssales cycle?Russell Glass, CEO, BizoX	  Steve W...
© 2013 Bizo, IncLet’s talk about theMARKETING FUNNEL
© 2013 Bizo, IncTOP FUNNELIMPACTMIDFUNNEL IMPACTBOTTOMFUNNEL IMPACT(Brand Awareness)(Education & ContentEngagement)(Lead G...
© 2013 Bizo, IncWhere are marketingtechnologies headed and howcan marketers stay on “thebleeding edge?”Russell Glass, CEO,...
© 2013 Bizo, IncLet’s talk aboutPOTENTIAL PITFALLS
© 2013 Bizo, IncREVENUEThe	  Biggest	  Obstacles	  to	  Marketing-­‐Driven	  59%LACK BUDGETAND RESOURCES34%POORINFRASTRUCT...
© 2013 Bizo, IncAre there any pitfalls to avoid aswe approach this new era ofdigital marketing?Russell Glass, CEO, BizoX	 ...
© 2013 Bizo, IncLet’s talk aboutPREDICTIONS
© 2013 Bizo, IncWhat does the future hold for B2Bmarketers over the next 18months?Russell Glass, CEO, BizoX	  Steve Woods,...
© 2013 Bizo, IncTHANKYOU!Q&A	  
Q&A	  	  //	  	  Submit	  Your	  Ques6ons	  Type	  ques6on	  here	  
Q&A	  	  //	  	  Panelists	  Sean	  Callahan	  Editor	  Digital	  Marke6ng	  Remix	  Russell	  Glass	  CEO	  Bizo	  Steve	...
Thank	  You	  For	  A=ending	  This	  Webinar	  You can download this presentation at:http://dg-r.co/b2bmarketingweb
Upcoming SlideShare
Loading in...5
×

Staying on the Bleeding Edge of B2B Marketing: A C-Level Fireside Chat with Bizo and Eloqua

448

Published on

The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading B2B marketers can best take advantage of to stay in front of their prospects and ensure their brands rise above the competition?

Join Sean Callahan, Editor of the Digital Marketing Remix, as he moderates a conversation between Russell Glass, CEO of Bizo, and Steve Woods, CTO of Eloqua. These industry executives will discuss where the “marketing technology stack” is headed and what today’s marketers can do to stay ahead of the game, including adopting “Always On” Marketing—a new approach to nurturing and unlocking the value of your prospect database.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
448
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Staying on the Bleeding Edge of B2B Marketing: A C-Level Fireside Chat with Bizo and Eloqua"

  1. 1. Presented  by   Sponsored  by  Staying  On  The  Bleeding  Edge  Of  B2B  Marke6ng  #B2BMktgA  C-­‐Level  Fireside  Chat  With  Bizo  And  Eloqua  
  2. 2. Welcome  Webinar  A=endees  Type  ques6on  here  
  3. 3. Follow  this  webinar  on  Twi=er  #B2BMktg  
  4. 4. About  Demand  Gen  Report  •  Launched  in  2007  to  track  best  pracDces  in  lead  generaDon  •  NewsleHer  has  grown  to  more  than  26,000  readers  •  We  also  offer  a  menu  of  research  and  best  pracDces  reports    •  New  audio/video  podcasts  at  DemandGenReport.com      @DG_Reporthttp://linkd.in/DG_Specialists
  5. 5. Panelists  Sean  Callahan  Editor  Digital  Marke6ng  Remix  Russell  Glass  CEO  Bizo  Steve  Woods  Group  VP,  So1ware  Development  Oracle  |  Eloqua  
  6. 6. © 2013 Bizo, IncRussell Glass, CEO, BizoSteve Woods, CTO, EloquaModerated by Sean Callahan,Editor, Digital Marketing RemixStaying  on  the  Bleeding  Edge  of  B2B  Marketing:  A  C-­‐Level  Fireside  Chat  with  Bizo  and  Eloqua  05/07/2013
  7. 7. © 2013 Bizo, IncLet’s talk about theCURRENT STATE OF MARKETING
  8. 8. © 2013 Bizo, IncMARKETING-DRIVEN REVENUEwe  live  in  the  age  of  the  
  9. 9. © 2013 Bizo, IncROI  driven  programs  IMPACTlike  never  before  
  10. 10. © 2013 Bizo, Incmore than 50%of  marketers  feel  their  marketing  mix  is  not  meeting  the  demands  of  the  sales  pipeline  Source: BtoB magazine: The Evolving B2B Purchase Process, April 2013Unsure/unable to measure how well marketingis meeting the demands of salesNot meeting sales pipeline demandsMeeting sales pipeline demandsExceeding sales pipeline demands23%37%36%4%But there’s a bottleneck,
  11. 11. © 2013 Bizo, IncSEO  Email  PPC  MEETTODAY’SMARKETER:
  12. 12. © 2013 Bizo, Incoverfishing.most  marketers  are  SEO   Email   PPC  
  13. 13. © 2013 Bizo, IncSource: BtoB Magazine: Online Marketing: The Next Frontier, March 2012SEO  Email  PPC  Marketers need to fish in aBIGGER POND.More rods in the samesmall pond won’t clearthe bottleneck.Top Two B2B Marketing Challenges:•  Not enough leads to supportpipeline demands•  Reaching target audience at scale
  14. 14. © 2013 Bizo, IncDisplay  Social  Source: BtoB Magazine: Online Marketing: The Next Frontier, March 2012Marketers need to fish in aBIGGER POND.More rods in the samesmall pond won’t clearthe bottleneck.SEO  Email  PPC  Top Two B2B Marketing Challenges:•  Not enough leads to supportpipeline demands•  Reaching target audience at scale
  15. 15. © 2013 Bizo, IncMarketers need to fish in aBIGGER POND.More rods in the samesmall pond won’t clearthe bottleneck.Display  Social  Source: BtoB Magazine: Online Marketing: The Next Frontier, March 2012SEO  Email  PPC  Top Two B2B Marketing Challenges:•  Not enough leads to supportpipeline demands•  Reaching target audience at scale
  16. 16. © 2013 Bizo, IncHow can B2B marketers make abigger “pond” for themselves?Russell Glass, CEO, BizoX  Steve Woods, CTO,Oracle/EloquaQ:  @glassruss   @stevewoods  
  17. 17. © 2013 Bizo, IncLet’s talk about theB2B BUYER’S JOURNEY
  18. 18. © 2013 Bizo, IncBuyer’s Journeysales repthe  lonely  of the buyer’s journey is complete before a salesperson is contactedStartBuyer Sales RepFinish10%90%Source: Forrester
  19. 19. © 2013 Bizo, Inc43%  Report  B2B  Sale  Elongated    N  =  243  Source:  BtoB  magazine:  The  Evolving  B2B  Purchase  Process,  April  2013  In  thinking  about  the  length  of  your  typical  B2B  sales  cycle,  in  the  last  3  years  how  would  you  say  it  has  changed?    LENGTH OF B2B SALE9%34% 33%22%2%Significantly increased Somewhat increased Remained the same Somewhat decreased Significantly decreased
  20. 20. © 2013 Bizo, IncALIGNING TACTICSwith whereprospects areonline.3.5%   8.3%  22.7%   65.5%  search   email  social  networks  other  sites  Source: “What Americans Do Online: Social Media and Games Dominate Online Activity,” NielsenWire
  21. 21. © 2013 Bizo, IncWhat can B2B marketers do tothe unpredictability of today’ssales cycle?Russell Glass, CEO, BizoX  Steve Woods, CTO,Oracle/EloquaQ:  @glassruss   @stevewoods  
  22. 22. © 2013 Bizo, IncLet’s talk about theMARKETING FUNNEL
  23. 23. © 2013 Bizo, IncTOP FUNNELIMPACTMIDFUNNEL IMPACTBOTTOMFUNNEL IMPACT(Brand Awareness)(Education & ContentEngagement)(Lead Generation &Sales Conversions)MARKETINGFUNNELIMPACT•  Display Advertising•  Email Marketing•  Marketing Automation•  Search Marketing•  Company Targeting•  CRM Retargeting
  24. 24. © 2013 Bizo, IncWhere are marketingtechnologies headed and howcan marketers stay on “thebleeding edge?”Russell Glass, CEO, BizoX  Steve Woods, CTO,Oracle/EloquaQ:  @glassruss   @stevewoods  
  25. 25. © 2013 Bizo, IncLet’s talk aboutPOTENTIAL PITFALLS
  26. 26. © 2013 Bizo, IncREVENUEThe  Biggest  Obstacles  to  Marketing-­‐Driven  59%LACK BUDGETAND RESOURCES34%POORINFRASTRUCTURE39%INABILITY TO REACHTARGET AT RIGHT TIMEIN BUYING PROCESSSource: BtoB magazine: The Evolving B2B Purchase Process, April 2013
  27. 27. © 2013 Bizo, IncAre there any pitfalls to avoid aswe approach this new era ofdigital marketing?Russell Glass, CEO, BizoX  Steve Woods, CTO,Oracle/EloquaQ:  @glassruss   @stevewoods  
  28. 28. © 2013 Bizo, IncLet’s talk aboutPREDICTIONS
  29. 29. © 2013 Bizo, IncWhat does the future hold for B2Bmarketers over the next 18months?Russell Glass, CEO, BizoX  Steve Woods, CTO,Oracle/EloquaQ:  @glassruss   @stevewoods  
  30. 30. © 2013 Bizo, IncTHANKYOU!Q&A  
  31. 31. Q&A    //    Submit  Your  Ques6ons  Type  ques6on  here  
  32. 32. Q&A    //    Panelists  Sean  Callahan  Editor  Digital  Marke6ng  Remix  Russell  Glass  CEO  Bizo  Steve  Woods  CTO  Eloqua  
  33. 33. Thank  You  For  A=ending  This  Webinar  You can download this presentation at:http://dg-r.co/b2bmarketingweb
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×