Retailers need to become savvier every year, as consumers demand better inventory, prices and customer service, delivered consistently across channels. Additionally, shoppers continue to make purchase decisions with a more frugal outlook, following the 2008 recession — putting even pressure on retailers during the holidays.
In 2012, for example, more than one third of consumers spent less money than budgeted on holiday gifts, according to TrendSource in its Holiday Shopping Outcomes report. Additionally, the majority of shoppers purchased more than half of their gifts on sale.
To help retailers prepare for the challenging and busy holiday season, Retail TouchPoints has compiled the 2013 Holiday Outlook Guide, featuring insights from a number of leading industry experts, case studies, and a variety of tips and tactics that will help deliver a joyous holiday season to retailers, brands and consumers.
This year’s guide is focusing on 11 different topic areas, including:
2) Mobile Commerce
3) Mobile Apps & Sites
4) Social Channels
8) Outbound Marketing
10) Workforce Management