Rethinking RFID Models  In The Supply ChainFEATURING:      Ann Grackin      CHAINLINK RESEARCH      Andrew Gaffney      DE...
Welcome Webinar Attendees        Type question here
Panelists                                MODERATOR                            Andrew Gaffney                            Pr...
Rethinking RFID-from Supply Chain to the CustomerChainLink Research 2013      Dramatically improving supply chain performa...
Supply Chain, Customer and back again         •      Genesis of RFID in Supply Chain         •      Debunking the Myths   ...
21st Century Supply Chain                                                                         ChainLink Point of View©...
The Genesis        The Vision       • End to end in real-time       • Secure       • Smart       What Held us Back?       ...
Myths Linger….    • Expensive    • Trading partners won’t      participate    • Little data feed-back      across the chai...
Marketing is Overcoming Obstacles© ChainLink Research 2002-2005; Proprietary & Confidential Information   Slide 9
Full Data Model                                                                         ChainLink Research© ChainLink Rese...
Omni-channel requires                                     Supply Chain excellence                                         ...
Enter the Customer        Retail Thinks Merchandize        Retail Thinks Customer        Retail in Transformation of      ...
Death of Demographics         Shopper Insights Required:         •Demographics does nothing to         actually identify p...
LBS on the rise- Direct Customer Engagement                                                                         Source...
Death of Point of Sale© ChainLink Research 2002-2005; Proprietary & Confidential Information   Slide 15
Yet, we shop….         INTELLIGENT RFID NETWORK                                                                         AU...
Promotions© ChainLink Research 2002-2005; Proprietary & Confidential Information   Slide 17
End to End Gaining Momentum         • Supply Chain connectivity         • New generation of           devices         • Co...
End to End Process© ChainLink Research 2002-2005; Proprietary & Confidential Information   Slide 19
How Important to Share Data Across                   Multiple Tiers (not just w/direct partners)                     How I...
Process Areas Implementing RFID                                                               Receiving                   ...
Case Study Examples         • General           Merchandize/Apparel         • Grocery         • Pharmacy         • Documen...
General Merchandising                                                                    • Warning of expired          • S...
Grocery- Freshness                                                                         ChainLink Research© ChainLink R...
Supplier/Provider View© ChainLink Research 2002-2005; Proprietary & Confidential Information   Slide 25
Connected Care- Patient/Consumer View                                                                         Dialysis© Ch...
Back Office Document Tracking                                                                                             ...
Conclusions         • Alternatives         • Partners         • Thinking end to end© ChainLink Research 2002-2005; Proprie...
QR and RFID                                                                         ChainLink Research© ChainLink Research...
EDI and RFID                                                                         Locations   Transactions© ChainLink R...
Any to Any                                                                                 .                              ...
Locations + commerce + supply chain                                                  Points of                       Point...
“If you’re not solving your customers’                                                problems, you’re creating them!”    ...
Questions?                                                                         www.clresearch.com© ChainLink Research ...
Key Reports You Can Get From Us         • Winning the Freshness Wars www.clresearch.com         • Demand …. In the Age of ...
Q&A / Submit Your Questions         Type question here
Q&A / Panelists                           MODERATOR                      Andrew Gaffney                      PresidentAnn ...
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Rethinking RFID Models in the Supply Chain

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  • ChainLink Research- Fresh perspective on supply chain since 2003. We were first in collaboration work with Walmart back in the 90s, RFID, SC risk management, social networking and other emerging trends. In fact we are kind of known for that in the research field, where as other research work on established markets we look at the larger economic geo and forces and have done a good job on understanding these trends what they tell us about business and technology change. In retrospect it all looks obvious, but at the time you have to have a really good research model—and smart research to translate the noise into what will be real.So enough about us…. Let jump into our topic today
  • Not just walmart, Macy JCP and Bloomies, but mid to small reataielrs like American Apparel, Faccconable, Gerry Weber, Burberry, Chico, and many more in the mid market…
  • We are also learning more about the cost of recovery from adverse events. And mostly it turns out that prevention is cheaper. That is why you are starting to see insurance and risk companies are starting to take an interest in RFId as well.
  • Food, handbags, pharmacy, personalization of electronics—phones, tablets, laptops,
  • A retail environment is a dynamic environment with a lot of moving parts. Retailers today are needing to connect the dots. Managers to Associates, Associates to associates, associates to shoppers, shoppers & associates to information, merchandise available to buy both in the store, in the network of stores and online, and having the ability to close the sale wherever and whenever the shopper wants. As a retailer you need to operate efficiently & effectively, but as 74% of retailers called out in our recent study, developing a more engaging in store customer experience is going to be business critical It all comes down to the experience
  • Promotions, endcap and promtion execution a BIG application in RFID
  • Integrated networks within facilities of active and passive RFID
  • Mobile and cloud
  • Rethinking RFID Models in the Supply Chain

    1. 1. Rethinking RFID Models In The Supply ChainFEATURING: Ann Grackin CHAINLINK RESEARCH Andrew Gaffney DECISION TREE LABS
    2. 2. Welcome Webinar Attendees Type question here
    3. 3. Panelists MODERATOR Andrew Gaffney PresidentAnn Grackin DECISION TREE LABSCEOCHAINLINK RESEARCH
    4. 4. Rethinking RFID-from Supply Chain to the CustomerChainLink Research 2013 Dramatically improving supply chain performance through real-world research
    5. 5. Supply Chain, Customer and back again • Genesis of RFID in Supply Chain • Debunking the Myths • Enter the Customer • The End-to-End Chain • Engaging at the Point of Experience • Retail Examples: • Conclusions© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 5
    6. 6. 21st Century Supply Chain ChainLink Point of View© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 6
    7. 7. The Genesis The Vision • End to end in real-time • Secure • Smart What Held us Back? • Lack of instrumentation of the chain • Cost • Software • Ready partner networks ChainLink Research© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 7
    8. 8. Myths Linger…. • Expensive • Trading partners won’t participate • Little data feed-back across the chain • Science experiments • Consumer don’t like it But the market has moved on!© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 8
    9. 9. Marketing is Overcoming Obstacles© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 9
    10. 10. Full Data Model ChainLink Research© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 10
    11. 11. Omni-channel requires Supply Chain excellence PRODUCT MOVEMENT CUSTOMER Manufacturer Transportation & Logistics Retailer Manufacturer Transportation & Logistics Retailer Millions of Stocking Locations!© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 11
    12. 12. Enter the Customer Retail Thinks Merchandize Retail Thinks Customer Retail in Transformation of Shopping and Store Formats© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 12
    13. 13. Death of Demographics Shopper Insights Required: •Demographics does nothing to actually identify profitable markets •Demographics have diminishing value as more consumers use the web and mobile channels New approaches available to engage and understand the customer© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 13
    14. 14. LBS on the rise- Direct Customer Engagement Source: Pew Research Center14 ChainLink Research 2002-2005; Proprietary & Confidential Information© Slide 14
    15. 15. Death of Point of Sale© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 15
    16. 16. Yet, we shop…. INTELLIGENT RFID NETWORK AUTOMATED Shipping & Receiving INTELLIGENT Associate Dispatch REAL-TIME Loss Prevention© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 16
    17. 17. Promotions© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 17
    18. 18. End to End Gaining Momentum • Supply Chain connectivity • New generation of devices • Compliance & regulations -traceability in many industries • More positive case studies emerging • Cloud Makes it So! • Mobile Makes it So!© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 18
    19. 19. End to End Process© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 19
    20. 20. How Important to Share Data Across Multiple Tiers (not just w/direct partners) How Important to Share Data Across Multiple Tiers (not just direct with trading partners) 60% 50% 40% Very Important Reasonably Important 30% Somewhat Important Not Important 20% 10% 0% Info on Inventory Transactions End user End user Service movement of locations & (orders, ship, consumption consumption information goods amounts received, events patterns invoice sent, etc.) ChainLink Research© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 20
    21. 21. Process Areas Implementing RFID Receiving and Invoicing Outbound Distribution Dispute Service & d processesyou you implementing RFID? processes are you Inbound are are of the following areas andocesses and processes are you RFID?g areas In which implementing implementing RFID? implementing RFID? Manufacturing Shipping & Logistics Support (Check all that apply) Materials Resolution 36.4%youareas you check, some of7 questions questions will be skipped--so 7 questions numbers missed insequence. the sequence. heck, some of the next next which areas will be skipped--so will see question numbersbe skipped--so missed in ch check, some of the 7 on the next 7 be skipped--so you you will see question will missed in the the sequence. Note: Depending questions will you check, some of the next you will see question numbers you will see question numbers misse36.4 %% 36.4 % Outbound Shipping 36.4 % 61 Receiving and Inbound M 61 Receiving and61 Receiving and Inbound Materia 105 64 Manufacturing processes 64 Manufacturin 64 Manufacturing processes 100 Outbound shipping proce 100 Outbound shi 100 Outbound shipping processes 100 30.9% 85 Distribution Distribution a 85 and Logistics 85 Distribution and Logistics proce 15 Invoicing and dispute res 15 Invoicing and 15 Invoicing and 22.2% Distribution Chain of dispute resolutio 30 Service andService and S 30 Support proc 30 Service and Support processes 95 Receiving and Custody, Pedigree, Asset & Capital Chain of 32 Chain or pedig 32 custody of cust 32 Chain of custody or pedigree o 90 30.9 % 30.9 % 30.9 % & Logistics 30.9 % Recall, Expiration 47 AssetAsset / Capital Equipmen 47 47 Asset / Capita Equipment Tracking / Capital Equipment trac 6 None None of the above the a 6 of the above6 None of Inbound 4 Don’t Don’t know Don’t know 4 know 4 Materials 85 80 75 23.3% 11.6%3.3 % 70 Manufacturing 23.3 % Chain of 22.2 % 65 Custody, Pedigree 17.1% 60 , Recall, Expiratio Asset & Capital n 55 17.1 % 17.1 % 17.1 % 10.9% Equipment Tracking 17.1 % 50 Service & 45 Support 40 11.6 % 11.6 % 11.6 % 11.6 % 35 10.9 % 10.9 % 10.9 % 5.5% 10.9 % 30 Invoicing 25 Dispute Resolution 2.2% 20 5.5 %5.5 % 5.5 % 5.5 % 1.5% None of Don’t 15 2.2 %2.2 % 2.2 % Above 2.2 % Know 10 1.5 % 1.5 % 1.5 % 1.5 % 5 0 Invoicing and disputeand dispute resolution processesocesses Invoicing resolution processes Receiving and dispute resolution processes Invoicing and Inbound Materials processes None None of the above the above Invoicing and dispute resolution processes None of of the above None of the above © ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 21
    22. 22. Case Study Examples • General Merchandize/Apparel • Grocery • Pharmacy • Document Tracking • Healthcare • Manufacturing • Energy • Construction© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 22
    23. 23. General Merchandising • Warning of expired • Shopping list auto- items (e.g. milk) generated as items used • Proof of authenticity when • Notification of sales on selling items you no items you buy often longer need. • Configuration detection for high tech equipment = faster tech • Recommendation of best support and repair place(s) to shop based on your list and personal priorities • RFID Reader on home computer automatically takes your browser to the support page for the product – e.g. user manuals, accessories • Personalized map of store with route to items on your list and other items • Automatic warranty of possible interest registration • Instant auto- checkout • PSA (Personal Shopping Assistant) or Kiosk gives detailed • Instant check of back information about products – e.g. store for color and size nutritional info, allergens, item • Desired Items specific info such as for wine …, on shelf for clothing …, social/ environmental info, (what else here) ChainLink Research© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 23
    24. 24. Grocery- Freshness ChainLink Research© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 24
    25. 25. Supplier/Provider View© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 25
    26. 26. Connected Care- Patient/Consumer View Dialysis© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 26
    27. 27. Back Office Document Tracking Originate Document Log, Scan ,etc Wireless LAN and external network share data Record Location Each process is recorded, Record Log Association made between Record Status Associate, custom, tasks, services, Who is working Location, transactions, etc. where is it Through the use of RFID tags stored And wireless network/hand held readers Tracking as document Move through the process© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 27
    28. 28. Conclusions • Alternatives • Partners • Thinking end to end© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 28
    29. 29. QR and RFID ChainLink Research© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 29
    30. 30. EDI and RFID Locations Transactions© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 30
    31. 31. Any to Any . Entity Customer/Chanel Device Wholesaler Entertainment 1D or 2D Barcode Retailer Trade Show RFID Transportation Carrier Store NFC Manufacture Web Social Merchandiser Social Mobile/Sound/Puls Compliance/Quality Mobile Government/Customs Print/Mobile Instrumented across the Chain© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 31
    32. 32. Locations + commerce + supply chain Points of Point of Experience Sale Supply Chain© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 32
    33. 33. “If you’re not solving your customers’ problems, you’re creating them!” Pride Passion Profit, Inez Blackburn© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 33
    34. 34. Questions? www.clresearch.com© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 34
    35. 35. Key Reports You Can Get From Us • Winning the Freshness Wars www.clresearch.com • Demand …. In the Age of the Customer http://www.chainlinkresearch.com/demand/index.cfm • Merged Channel Nirvana www.clresearch.com • RFID in Pharmaceuticals- An Idea Who’s Time Has Come • Explosion of Item Level RFID in Retail – coming soon • RFID library http://www.chainlinkresearch.com/rfid/index.cfm Join the RFID Benchmark Study End users please contact: agrackin@clresearch.com© ChainLink Research 2002-2005; Proprietary & Confidential Information Slide 35
    36. 36. Q&A / Submit Your Questions Type question here
    37. 37. Q&A / Panelists MODERATOR Andrew Gaffney PresidentAnn Grackin DECISION TREE LABSCEOCHAINLINK RESEARCH

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