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Redefining the Shopping Experience with Mobile Engagement

by on May 23, 2013

  • 944 views

Personalization is key to delivering memorable shopping experiences. Mobile engagement offers retailers a new way to increase shopper intimacy and differentiate their brand. What if shoppers could ...

Personalization is key to delivering memorable shopping experiences. Mobile engagement offers retailers a new way to increase shopper intimacy and differentiate their brand. What if shoppers could receive personalized communications and offers from a nearby store? What if once inside they could access product information and incentives, comparison shop, and contact an associate - all on their mobile device? This session will focus on how retailers can redefine the brick-and-mortar shopping experience with levels of personalization, information access and convenience comparable to that found online and complemented by enhanced levels of customer service and real-time promotion.

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Redefining the Shopping Experience with Mobile Engagement Redefining the Shopping Experience with Mobile Engagement Presentation Transcript