Naviga&ng((
Loca&on,Based(Marke&ng:((
Best%Prac*ces%from%the%Innovators%
Webinar%Sponsored%by%

#MobileMKTG%
Localpoint

Navigating Location-Based
Marketing Best Practices

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

®

SapientNitro!
© 2013 Digby. CONFIDENTIAL%
7000+
PASSIONATE
PEOPLE

31

OFFICES
GLOBALLY
CONNECTED

20

YEARS OF
CUSTOMER
INNOVATION

1COMPANY

2012 AGENCY REPORT:

...
WHAT WE DO
We build
We define
STRATEGIES BRANDS
%
"  Creative
"  Brand Strategy
" 
" 
" 
" 
" 

Experience
Strategy
Custom...
WE WORK WITH WORLD-CLASS BRANDS

OUR UNDERSTANDING
Localpoint

®

Punchcard!
© 2013 Digby. CONFIDENTIAL%
Earn rewards
everywhere you shop."

Proprietary%and%Confiden*al%
Get And Keep Customers with Engaging and
Fun Promotions"

Works at over 15m locations!!
Punchcard is en Español too!"
Prop...
Punchcard Receipt Capture Yields:"
• 
• 
• 
• 
• 
• 
• 
• 

• 
User ID"
• 
Purchase ID"
• 
Location"
• 
Location Type"
• 
...
Localpoint

®

Question & Answer!
© 2013 Digby. CONFIDENTIAL%
Localpoint

Mobile is Disrupting Multi-Channel Retail!
85.9M U.S. consumers used smartphones while shopping

Consumer In-S...
Localpoint

Consumers Demand More!
43%
believe marketing could be
more relevant by adding
location to campaigns

54%
would...
Localpoint

How does mobile fit into your omni-channel strategy?!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

What mobile tactics promote in-store engagement?!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

Where do you want engage consumers?!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

How can you leverage location beyond offers?!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

How can location analytics impact marketing strategy?!

How can location analytics impact ma!

© 2013 Digby. C...
Localpoint

What is on the horizon for mobile engagement?!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

®

Digby!
© 2013 Digby. CONFIDENTIAL%
Localpoint

Digby Corporate Overview!
“Digby helps brands & retailers accelerate cross-channel convergence”

The right mes...
Localpoint

We Love Our…. !Customers!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

Localpoint: Digital Engagement for the Physical World!
Outreach

Venue

Drive store traffic with
contextual mo...
Localpoint

www.digby.com/playbook!

© 2013 Digby. CONFIDENTIAL%

®
Localpoint

Eric Newman
VP Products & Marketing
enewman@digby.com

The Localpoint Difference
•  Sophisticated location det...
Thanks%for%a@ending%this%webinar!%
View%or%download%this%presenta*on:%
%

h6p://rtou.ch/locmarke&ng(

#MobileMKTG%
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Navigating Location-Based Marketing: Best Practices From The Innovators

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Emerging location technologies are transforming the ways retailers connect with consumers.

Using mobile location services, retailers can better pinpoint consumers, and send relevant and timely messages directly to their personal mobile devices.

Although retailers are recognizing the value of location services, they are still asking: “How can we ensure location-based marketing campaigns and tactics are successful?”

During this upcoming webinar, executives from Digby, KDA, Punchcard and SapientNitro will discuss the results-proven tools and best practices for planning and implementing a mobile location-based marketing strategy.

Published in: Business, News & Politics
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Navigating Location-Based Marketing: Best Practices From The Innovators

  1. 1. Naviga&ng(( Loca&on,Based(Marke&ng:(( Best%Prac*ces%from%the%Innovators% Webinar%Sponsored%by% #MobileMKTG%
  2. 2. Localpoint Navigating Location-Based Marketing Best Practices © 2013 Digby. CONFIDENTIAL% ®
  3. 3. Localpoint ® SapientNitro! © 2013 Digby. CONFIDENTIAL%
  4. 4. 7000+ PASSIONATE PEOPLE 31 OFFICES GLOBALLY CONNECTED 20 YEARS OF CUSTOMER INNOVATION 1COMPANY 2012 AGENCY REPORT: #1 Largest Digital Agency US #12 World's Largest Agency All Disciplines Global Commerce Service Providers US Digital Agencies – Mobile Marketing Gartner Magic Quadrant for Global Digital Marketing Agencies
  5. 5. WHAT WE DO We build We define STRATEGIES BRANDS % "  Creative "  Brand Strategy "  "  "  "  "  Experience Strategy Customer Platform Strategy Business Strategy Marketing Mix Modeling Research, Insights, and Data Science "  "  "  "  "  "  Development Brand Planning Brand Communications Media and Connections Planning Branded Content Digital, Mobile and Social Marketing Loyalty & Direct Response Marketing We deliver We create EXPERIENCES% PLATFORMS % Omni-Channel "  Omni Channel "  Experience Design "  Immersive Digital Environments & Events "  Mobile, Retail, and Emerging Experiences "  "  "  "  Commerce Platforms Content Delivery & Monetization Platforms Consumer Intelligence and Personalization Platforms (CRM) Marketing Enablement Platforms Digital Content Production & Management
  6. 6. WE WORK WITH WORLD-CLASS BRANDS OUR UNDERSTANDING
  7. 7. Localpoint ® Punchcard! © 2013 Digby. CONFIDENTIAL%
  8. 8. Earn rewards everywhere you shop." Proprietary%and%Confiden*al%
  9. 9. Get And Keep Customers with Engaging and Fun Promotions" Works at over 15m locations!! Punchcard is en Español too!" Proprietary%and%Confiden*al%
  10. 10. Punchcard Receipt Capture Yields:" •  •  •  •  •  •  •  •  •  User ID" •  Purchase ID" •  Location" •  Location Type" •  Street Address" •  City, State, Zip" Location Category" •  iPhone vs Android*" •  Geo-coordinates" Timestamp" Distance" Item Detail" Item Total" Purchase Total" Product Category*" Shopping patterns* at other retailers*" " " Plus User Profile Data:" " •  Name" •  City,%State,%Zip% " •  Email" •  Date%of%birth% " •  Gender" " •  Rela*onship%status% " Data Sample:" " " *With the Punchcard Data Pack Service" Proprietary%and%Confiden*al%
  11. 11. Localpoint ® Question & Answer! © 2013 Digby. CONFIDENTIAL%
  12. 12. Localpoint Mobile is Disrupting Multi-Channel Retail! 85.9M U.S. consumers used smartphones while shopping Consumer In-Store Retailer In-Store •  •  •  •  •  •  •  •  •  •  •  •  Showrooming Comparison Shopping Product research Social validation Community Support Discount maximization © 2013 Digby. CONFIDENTIAL% Fewer associates/sq. ft. Less informed staff Wider product variety Competitive saturation Weekend differentiation Offer over-complexity ®
  13. 13. Localpoint Consumers Demand More! 43% believe marketing could be more relevant by adding location to campaigns 54% would consider ending loyalty programs if they weren’t given relevant, personal content and offers © 2013 Digby. CONFIDENTIAL% ®
  14. 14. Localpoint How does mobile fit into your omni-channel strategy?! © 2013 Digby. CONFIDENTIAL% ®
  15. 15. Localpoint What mobile tactics promote in-store engagement?! © 2013 Digby. CONFIDENTIAL% ®
  16. 16. Localpoint Where do you want engage consumers?! © 2013 Digby. CONFIDENTIAL% ®
  17. 17. Localpoint How can you leverage location beyond offers?! © 2013 Digby. CONFIDENTIAL% ®
  18. 18. Localpoint How can location analytics impact marketing strategy?! How can location analytics impact ma! © 2013 Digby. CONFIDENTIAL% ®
  19. 19. Localpoint What is on the horizon for mobile engagement?! © 2013 Digby. CONFIDENTIAL% ®
  20. 20. Localpoint ® Digby! © 2013 Digby. CONFIDENTIAL%
  21. 21. Localpoint Digby Corporate Overview! “Digby helps brands & retailers accelerate cross-channel convergence” The right message, to the right person, at the right place. © 2013 Digby. CONFIDENTIAL% ®
  22. 22. Localpoint We Love Our…. !Customers! © 2013 Digby. CONFIDENTIAL% ®
  23. 23. Localpoint Localpoint: Digital Engagement for the Physical World! Outreach Venue Drive store traffic with contextual mobile messaging Engage customers in brick and mortar store locations Analytics Learn consumer behavior with store analytics and insights © 2013 Digby. CONFIDENTIAL% ®
  24. 24. Localpoint www.digby.com/playbook! © 2013 Digby. CONFIDENTIAL% ®
  25. 25. Localpoint Eric Newman VP Products & Marketing enewman@digby.com The Localpoint Difference •  Sophisticated location detection •  Supports a broad range of use cases •  Enterprise-grade services & products •  Deep location analytics & insights •  Ready to integrate with retailer systems © 2013 Digby. CONFIDENTIAL% ®
  26. 26. Thanks%for%a@ending%this%webinar!% View%or%download%this%presenta*on:% % h6p://rtou.ch/locmarke&ng( #MobileMKTG%
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