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Speakers: Brian Kilcourse of RSR & George Casey of Junction Solutions
Retail "winners" see mobile as a vehicle to understand consumers' path to purchase, according to Retail Systems Research (RSR). Mobile apps, in particular, are serving as the telescope into consumer behavior.
This webinar, featuring Brian Kilcourse from RSR, will highlight the latest mobile innovations and the ways successful retailers are implementing innovative and unique mobile strategies.
Key topics to be discussed during this webinar include:
• Mobile browsing and buying trends and behaviors;
• The influence of mobile throughout the entire path to purchase;
• How retailers currently are investing in mobile (apps, mobile web, versus enterprise mobility/mPOS);
• Integrating mobile into the in-store experience;
• Mobile success stories; and
• Future mobile plans and investments.
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