Mobile Innovations That Move Shoppers to Buy
 

Mobile Innovations That Move Shoppers to Buy

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Speakers: Brian Kilcourse of RSR & George Casey of Junction Solutions ...

Speakers: Brian Kilcourse of RSR & George Casey of Junction Solutions

Retail "winners" see mobile as a vehicle to understand consumers' path to purchase, according to Retail Systems Research (RSR). Mobile apps, in particular, are serving as the telescope into consumer behavior.

This webinar, featuring Brian Kilcourse from RSR, will highlight the latest mobile innovations and the ways successful retailers are implementing innovative and unique mobile strategies.

Key topics to be discussed during this webinar include:

• Mobile browsing and buying trends and behaviors;
• The influence of mobile throughout the entire path to purchase;
• How retailers currently are investing in mobile (apps, mobile web, versus enterprise mobility/mPOS);
• Integrating mobile into the in-store experience;
• Mobile success stories; and
• Future mobile plans and investments.

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Mobile Innovations That Move Shoppers to Buy Mobile Innovations That Move Shoppers to Buy Presentation Transcript

  • Mobile Innovations That Move Shoppers To Buy Presented by Thursday, December 12, 13 Session sponsored by
  • Panelists Brian Kilcourse Managing Partner Retail Systems Research George Casey Chief Technology Officer, Senior Vice President of Marketing Junction Solutions MODERATOR #RetailCCS Thursday, December 12, 13 Debbie Hauss Editor-in-Chief Retail TouchPoints
  • Mobile: The Trigger Technology For Retail’s Reset Moment December 2013 Brian Kilcourse, Managing Partner Retail Systems Research, LLC Thursday, December 12, 13
  • About RSR Founded in 2007 to quickly become the leading source of insights for trends in retail technology, and retail in general Mission: To elevate the conversation about retail technology to a strategic level within the retail enterprise by: • Providing objective, pragmatic advice to both retailers and solution providers • Leveraging our extensive retail industry experience (75+ years) • Providing a deep bed of research into retailers' technology investment plans and the business opportunities and challenges that drive those investments. Thursday, December 12, 13
  • First – Let’s Look At The Whole Picture Thursday, December 12, 13
  • The Retail Industry Is At A “Reset Moment”. Today (As Before) Technology Is The Trigger For Major Shifts In Business And Information Age Participation Age e Tim Agrarian Age Thursday, December 12, 13 6 Industrial Age
  • The Retail Industry Is At A “Reset Moment”. Today (As Before) Technology Is The Trigger For Major Shifts In Business And Information Age Participation Age e Tim Agrarian Age Thursday, December 12, 13 6 Industrial Age
  • The Retail Industry Is At A “Reset Moment”. Today (As Before) Technology Is The Trigger For Major Shifts In Business And Information Age Participation Age e Tim Agrarian Age Thursday, December 12, 13 6 Industrial Age
  • The Retail Industry Is At A “Reset Moment”. Today (As Before) Technology Is The Trigger For Major Shifts In Business And Information Age Participation Age e Tim Agrarian Age Thursday, December 12, 13 6 Industrial Age
  • Business Drivers Thursday, December 12, 13
  • The Lure Of Smart Mobile Devices: “Everybody’s Got (Especially your future employees & customers!) Thursday, December 12, 13
  • It’s All About What Consumers Want Community Commerce Customer Customer 14 Content 9 Context Thursday, December 12, 13
  • Mobile Is the Transformation Trigger For Big Changes In Retail 85% of survey respondents operate brick’n’mortar stores! RSR Research, January 2013 Thursday, December 12, 13
  • Retailer Response To The Challenges & Opportunities Created By Mobility Thursday, December 12, 13
  • A Maturing Understanding Of The “Why” of Mobile RSR Research, January 2013 Thursday, December 12, 13
  • Best Intentions RSR Research, January 2013 Thursday, December 12, 13
  • 14 Progress To-Date (A Mixed Bag) Source: RSR Research, January 2013 Thursday, December 12, 13
  • 15 Getting Personal Source: RSR Research, January 2013 Thursday, December 12, 13
  • Retailers Also See Value In Empowering Employees With RSR Research, January 2013 Thursday, December 12, 13
  • Technology Enablers 17 VARIED VISIONS, LOTS OF PRIORITIES Thursday, December 12, 13
  • 18 Cautious… Too Cautious? Source: RSR Research, January 2013 Thursday, December 12, 13
  • Miles To Go Source: RSR Research, January 2013 Thursday, December 12, 13
  • 20 …Employee Enablement Lags Source: RSR Research, January 2013 Thursday, December 12, 13
  • 21 What RSR’s Recent U.S. Consumer Panel Study Reveals About Mobile Adoption Thursday, December 12, 13
  • “Home” Is The Place 22 40% shop with mobile devices “at home” at least “sometimes”, vs. 32% while actually in the store, and 27% “at work” Thursday, December 12, 13
  • 23 Consumers Agree With Retailers: A Mobile-Optimized E-Comm Site Is Most Favored Thursday, December 12, 13
  • 24 The Mobile Tablet Is The Game-Changer… Thursday, December 12, 13
  • 25 Retailers Need To Move Faster On ‘Price Transparency’ Thursday, December 12, 13
  • 26 Research, Ratings, and Price Thursday, December 12, 13
  • 27 “If I Can Do It, Why Can’t You?” Thursday, December 12, 13
  • Summing It Up For Retailers • Consumers Don’t See Channels, they see solutions to their lifestyle needs • Context, Content, Community all play a part • Consumers are demanding new fulfillment options • Consumers that use the digital and physical shopping environments together are more profitable! • Three value opportunities • Decision influence • Transaction / payment • In-Store behavior analysis Thursday, December 12, 13 28 • “Smart Mobile” kicked new shopping behaviors (outside of the four walls of the store and inside) into high gear – there is no turning back
  • Thank You! Brian Kilcourse RSR Research LLC bkilcourse@rsrresearch.com Further Information on Products & Services: info@rsrresearch.com www.rsrresearch.com Thursday, December 12, 13
  • Technology: Enabling Innovation & Growth GEORGE CASEY, CTO & SVP MARKETING, JUNCTION SOLUTIONS JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY Thursday, December 12, 13
  • Junction Solutions • Focused Industry Solutions for Retail • Extended ERP Solutions including: – Stores, Catalog, Call Center, eCommerce Fulfillment • Full Life Cycle Software, Services, Support Partner • 90% Customer Satisfaction Rating • Founded in late 2002 Headquartered in Denver • Atlanta, Chicago, Denver, San Francisco, St. Louis • 200+ Employees, 25-30% Growth YoY • Microsoft Certified, Microsoft Recognized • Gold Certified • President’s Club/Inner Circle • Partner of the Year National and Regional Awards JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY Thursday, December 12, 13
  • Kano Model JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY Thursday, December 12, 13
  • Thank You GEORGE CASEY, CTO & SVP MARKETING, JUNCTION SOLUTIONS gcasey@junctionsolutions.com JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY Thursday, December 12, 13