Join DemandGen Report and Genius.com for a live webinar and access to a free report on Wed., February 24th 2010, as we present the findings of a brand new study exploring the purchase patterns of the next generation B2B Buyer.
The verdict is in-- It’s clear that buying habits have changed and customers are:
• More educated about solutions and competition than ever before
• More opportunistic and impulsive in their buying behavior
• More resourceful and connected to other buyers
In addition, the webinar will present case study examples of how emerging channels such as social media, blogs and peer groups are influencing and shaping buyer preferences throughout the buying process outside of the traditional sales funnel.