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Holiday sales checklist   webinar presentation
 

Holiday sales checklist webinar presentation

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In the current economic climate, the margin between success and failure is slim, and pulling a few key levers could easily mean the difference between comp stores swinging from positive to negative. ...

In the current economic climate, the margin between success and failure is slim, and pulling a few key levers could easily mean the difference between comp stores swinging from positive to negative. With only a few weeks before Black Friday, retailers are urged to register for this webinar to tune up their cross-channel strategies to drive more store traffic and convert more sales. The webinar will offer insights into the follow 5 areas:

1) Cross Channel Buy, Pickup In-store: Whether it is from the online channel, the mobile web or a catalog, consumers now expect the convenience of picking up that item at their local store location.

2) In-Store Save the Sale: Using in-store kiosks and mobile apps connected to the e-commerce engine, retailers are avoiding out of stocks and enabling self-service scenarios.

3) Increasing the Relevance of Associate Engagement: By providing access to wish lists, buying history and recommendations, retailers are bringing service functions traditionally found online into the store.

4) Expanding Endless Aisle Capabilities at the Store Level: The ability to capture orders for an expanded assortment of products, without having to stock the inventory in every store, is emerging as a key competitive differentiator.

5) Global Inventory Availability: Providing the ability to check inventory availability across other local stores and account for dynamic changes across systems and locations.

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    Holiday sales checklist   webinar presentation Holiday sales checklist webinar presentation Presentation Transcript

    • Holiday Sales Checklist The Top Five Ways To Convert More Sales In The Store During The Peak Selling Season Copyright © Escalate, Inc. All Rights Reserved.
    • Welcome Webinar Attendees Your GoToWebinar Attendee Viewer is made of 2 parts: 1. Viewer Window 2. Control Panel Type your question here Follow today’s webinar discussion on Twitter, #HolidaySales Holiday Sales Checklist – Converting More In-Store Sales Copyright © Escalate, Inc. All Rights Reserved.
    • Panelists Moderator Andrew Gaffney Editor Retail TouchPoints Speaker Gene Weaver Product Manager Escalate Retail Holiday Sales Checklist – Converting More In-Store Sales Copyright © Escalate, Inc. All Rights Reserved.
    • Holiday Sales Checklist The Top Five Ways To Convert More Sales In The Store During The Peak Selling Season Copyright © Escalate, Inc. All Rights Reserved.
    • Agenda New World/New Reality Scenario Best Practices Escalate Solution Holiday Sales Checklist – Converting More In-Store Sales 5 Copyright © Escalate, Inc. All Rights Reserved.
    • Introducing… Busy professional, wife, and mother who embraces technology. Very demanding of her retail brands: • She expects compelling, efficient, shopping experiences that are relevant to her needs and wants • She requires the ability to shop when, where, and how she chooses • She refuses to patronize brands that fail to recognize and adapt to her as she crosses channels Holiday Sales Checklist – Converting More In-Store Sales Copyright © Escalate, Inc. All Rights Reserved.
    • The Scenario Store Wish Pickup List Shop Online, Browse Rich Store Shopping Store Kiosk / Content, Ratings & Reviews … Store Portal Inventory ATP Lost Sale Save-the-Sale / Endless Aisle Holiday Sales Checklist – Converting More In-Store Sales 7 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #1: Cross Channel Buy Online, Pickup from Store Source: RSR Research, July 2010 Holiday Sales Checklist – Converting More In-Store Sales 8 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #1: Cross Channel Buy Online, Pickup from Store Key Requirements   Store inventory availability   Safety stock levels   Customer email notification ‘Ready for Pickup’   Store Portal for packing, hold for pickup, customer pickup Holiday Sales Checklist – Converting More In-Store Sales 9 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #2: In-Store Save the Sale Source: RSR Research, Q3 2009 Holiday Sales Checklist – Converting More In-Store Sales 10 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #2: In-Store Save the Sale Holiday Sales Checklist – Converting More In-Store Sales 11 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #2: In-Store Save the Sale Key Requirements   In-Store Order Capture –  Sales associate driven –  Customer Kiosk driven   Shared Commerce Services –  Catalog/content –  Customer –  Pricing/Promotions Holiday Sales Checklist – Converting More In-Store Sales 12 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #3: Expanding Endless Aisle “Store Systems Under Pressure: Customer expectations for anywhere/ anytime shopping mean stores are increasingly serving as extensions for multi-channel shopping, supporting cross-channel fulfillment, endless aisle availability and save-the-sale functions.” RIS Thought Leadership Series, August 2010 Holiday Sales Checklist – Converting More In-Store Sales 13 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #3: Expanding Endless Aisle Key Requirements   In-Store Order Capture –  Sales associate driven –  Customer Kiosk driven   Shared Commerce Services –  Catalog/content –  Customer –  Pricing/Promotions   Expanded Assortments   Vendor Drop Shipments Holiday Sales Checklist – Converting More In-Store Sales 14 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #4: Global Inventory Availability Key Requirements   Open integration points for real- time, near-real time and/or batch inventory updates   In-store portal to view cross store inventory availability by product/SKU   Safety stock levels Holiday Sales Checklist – Converting More In-Store Sales 15 Copyright © Escalate, Inc. All Rights Reserved.
    • Best Practice #5: Increasing the relevance of Associate Engagement   Key Requirements   Customer-centric suggested selling –  360° customer view –  Virtual Closet –  Wish Lists   Special Event Management –  Automated invites –  Follow-up/RSVP –  Monitoring   Automating Store Best Practices Holiday Sales Checklist – Converting More In-Store Sales 16 Copyright © Escalate, Inc. All Rights Reserved.
    • Holiday Sales Checklist Best Practices   #1: Cross Channel buy online, pickup from store   #2: In-Store Save-the-Sale   #3: Expanding Endless Aisle   #4: Global Inventory Availability   #5: Increasing the Relevance of Associate Engagement Holiday Sales Checklist – Converting More In-Store Sales 17 Copyright © Escalate, Inc. All Rights Reserved.
    • Escalate Solution Copyright © Escalate, Inc. All Rights Reserved.
    • All-Channel Commerce CONNECTED •  ADAPTIVE •  EVERYWHERE Web Mobile Kiosk Contact Center Store Portal / Social Commerce Clienteling Blue Martini Commerce Suite Single  Commerce  Pla/orm   Across  All  Touch  Points   Holiday Sales Checklist – Converting More In-Store Sales 19 Copyright © Escalate, Inc. All Rights Reserved.
    • All Channel Platform Services Customers contact center Catalog e-commerce smartphone store portal Shopping Cart Orders kiosk Prices & Promotions Content Inventory Holiday Sales Checklist – Converting More In-Store Sales 20 Copyright © Escalate, Inc. All Rights Reserved.
    • The Scenario Store Wish Pickup List Shop Online, Browse Rich Store Shopping Store Kiosk / Store Portal Content, Ratings & Reviews, … Inventory ATP Save-the-Sale / Increase Sales Endless Aisle Holiday Sales Checklist – Converting More In-Store Sales 21 Copyright © Escalate, Inc. All Rights Reserved.
    • Our Commitment: Ensuring Our Clients are Ready for the All-Channel Consumer Store Contact Portal / Center Clienteling Kiosk Ecommerce Mobile In-Store Mobile Holiday Sales Checklist – Converting More In-Store Sales 22 Copyright © Escalate, Inc. All Rights Reserved.
    • Escalate Customers: Premier Brands in Retail North America EMEA Holiday Sales Checklist – Converting More In-Store Sales 23 Copyright © Escalate, Inc. All Rights Reserved.
    • Questions? Your GoToWebinar Attendee Viewer is made of 2 parts: 1. Viewer Window 2. Control Panel Type your question here Holiday Sales Checklist – Converting More In-Store Sales Copyright © Escalate, Inc. All Rights Reserved.
    • Thank You for Attending this Webinar   Download this presentation: –  http://RetailTouchPoints.com/HolidaySales   View more info on the Serial Sales Killers: –  http://ArrestSalesKillers.org Holiday Sales Checklist – Converting More In-Store Sales Copyright © Escalate, Inc. All Rights Reserved.