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Holiday 
Retail 
Readiness: 
Preparing 
For 
Peak 
Presented by Sponsored by
#HolidayCCS 
About 
CCS 
2014 
ü 7 Webinars, 4 Days 
ü Sessions covering Store 
Ops, X-Channel, Loyalty, 
Big Data & more 
ü Featuring industry 
analysts and consultants 
ü Free for Retail executives 
http://ccs.retailtouchpoints.com/holiday-2014
Follow 
The 
Webcast 
On 
Twi:er 
#HolidayCCS 
#HolidayCCS 
@Akamai 
@RTouchPoints 
@ConnectConsumer
About 
Retail 
TouchPoints 
ü Launched in 2007 
ü More than 28,000 subscribers 
ü Provide executives with relevant, 
insightful content 
ü Free Resources such as White 
Papers, E-book, Webinars, 
Research and Podcasts 
www.RetailTouchPoints.com 
#HolidayCCS
#HolidayCCS 
BrightTALK
Today’s 
Panelists 
Lorenz Jakober 
Sr. Product Marketing Manager, 
Akamai Technologies 
#HolidayCCS 
MODERATOR: 
Alicia Fiorletta 
Senior Editor, 
Retail TouchPoints 
Daniel Shugrue 
Director of Product Marketing, 
Akamai Technologies
Holiday Retail Readiness - Preparing for Peak 
©2014 AKAMAI | FASTER FORWARDTM
©2014 AKAMAI | FASTER FORWARDTM 
We No Longer Go Online – We Are Online 
Growth in smartphone 
& tablet adoption = 
increase in mobile 
revenue & traffic 
Source: 2010, 2011, 2012 Mary Meeker/KPCB; 2013 Akamai 
6% 
14% 
24% 
37%
©2014 AKAMAI | FASTER FORWARDTM 
What Does “Mobile” Really Mean? 
Source: @jcleveley BBC
©2014 AKAMAI | FASTER FORWARDTM 
What Does “Mobile” Really Mean? 
Source: @jcleveley BBC
Delivering Fast, Quality Web Experiences Is Difficult 
©2014 AKAMAI | FASTER FORWARDTM 
Constrained devices/browsers VS. 
CPU = 800MHz dual-core 
Memory = 512MB 
SunSpider = ~1880ms 
CPU = 2.6GHz quad-core 
Memory = 16GB 
SunSpider = ~145ms
Delivering Fast, Quality Web Experiences Is Difficult 
©2014 AKAMAI | FASTER FORWARDTM 
Constrained devices/browsers VS. 
CPU = 800MHz dual-core 
Memory = 512MB 
SunSpider = ~1880ms 
Constrained networks 
CPU = 2.6GHz quad-core 
Memory = 16GB 
SunSpider = ~145ms
More 3rd parties 
Bigger pages # of 1st & 3rd party 
©2014 AKAMAI | FASTER FORWARDTM 
Websites Are Getting Bigger & More Complex 
More images More JS 
Source: httparchive.org 
requests per page
©2014 AKAMAI | FASTER FORWARDTM 
Majority Of Responsive Web Design Sites Deliver The 
Same Content - No Matter The Device Or Network 
34 
35 
100 
80 
60 
40 
20 
0 
Requests 
256 
1,453 
1,800 
1,300 
800 
300 
(200) 
Kilobytes 
Text 
Other 
JavaSc 
ript 
98 Requests 1,797 
Kilobytes
©2014 AKAMAI | FASTER FORWARDTM 
Majority Of Responsive Web Design Sites Deliver The 
Same Content - No Matter The Device Or Network 
Page Size Of Smallest vs. 
Biggest Resolution 
Across 471 RWD Sites 
34 
35 
100 
80 
60 
40 
20 
0 
Requests 
256 
1,453 
1,800 
1,300 
800 
300 
(200) 
Kilobytes 
Text 
Other 
JavaSc 
ript 
98 Requests 1,797 
Kilobytes
©2014 AKAMAI | FASTER FORWARDTM 
Majority Of Responsive Web Design Sites Deliver The 
Same Content - No Matter The Device Or Network 
Page Size Of Smallest vs. 
Biggest Resolution 
Across 471 RWD Sites 
34 
35 
100 
80 
60 
40 
20 
0 
Requests 
256 
1,453 
1,800 
1,300 
800 
300 
(200) 
Kilobytes 
Text 
Other 
JavaSc 
ript 
98 Requests 1,797 
Kilobytes
©2014 AKAMAI | FASTER FORWARDTM 
How Fast Is Fast Enough? 
Google recommends 
less than 1 second 
Source: Equation Research
©2014 AKAMAI | FASTER FORWARDTM 
How Fast Is Fast Enough? 
Google recommends 
less than 1 second 
According to survey data from 
2012 tablet users expect less 
than 2 seconds 
Source: Equation Research
©2014 AKAMAI | FASTER FORWARDTM 
Web Experiences Impact The Business 
Slower pages = higher bounce rates & less engagement 
Slower pages = lower conversion rates 
Source: Torbit
©2014 AKAMAI | FASTER FORWARDTM 
Web Experiences Impact The Business 
Fast sites & apps only matter 
if they are always available, 
under all traffic conditions
©2014 AKAMAI | FASTER FORWARDTM 
Improve Web & Mobile Experiences With Akamai 
Edge closest 
Edge closest to end-user 
to origin 
Scale 
Offload - Maximize origin efficiency 
Availability - Always online 
Performance 
Accelerate - Faster responses 
Prefetch - Anticipate requests 
Reduce Requests - Fewer round trips 
Minimize Payload - Fewer bytes 
Expedite Rendering - Better perceived 
performance 
Intelligence 
Insight - Understand end-users 
Logic - Empower edge & 
origin 
Akamai Intelligent 
Platform
©2014 AKAMAI | FASTER FORWARDTM 
Ensure Scalability & Availability Under All Traffic Conditions 
Akamai Real User Monitoring 
Traffic 
Page Load Time
©2013 AKAMAI | FASTER FORWARDTM 
Even In The Worst Case Scenario 
Normal Traffic Flow 
● All users are routed to the application in 
normal traffic flow 
Back-end 
Application 
Prioritized User 
Visitor 
Akamai Edge 
Server 
Akamai Edge 
Server
©2013 AKAMAI | FASTER FORWARDTM 
Even In The Worst Case Scenario 
Normal Traffic Flow 
● All users are routed to the application in 
normal traffic flow 
Back-end 
Application 
Prioritized User 
Visitor 
Akamai Edge 
Server 
Akamai Edge 
Server 
Prioritized User 
Visitor 
Surge Traffic Flow 
● Prioritized users are directed to the 
application 
● Non-prioritized users are directed to a 
waiting room 
Waiting Room 
Back-end 
Application 
In high demand 
Akamai Edge 
Server 
Akamai Edge 
Server
©2014 AKAMAI | FASTER FORWARDTM 
Optimize Web Experiences Across All Situations 
Get content closer to end-users 
Accelerate requests back to your data center/cloud provider 
Optimize your applications to reduce requests, bytes & accelerate 
rendering to improve perceived performance 
Document 
Complete 
BEFORE 
Doc Complete = 
3.8 sec 
Bytes in = 697KB 
# of requests = 59 
50% faster 
AFTER 
Doc Complete = 
1.9 sec 
Bytes in = 237KB 
# of requests = 20 
Document 
Complete
Real User 
Monitoring (RUM) 
• Real world 
• All wireless carriers/local 
ISPs 
• All end-users’ locations, 
pages visited & browsers/ 
You Can’t Optimize What You Can’t Measure 
Local 
ISPs 
Mobile 
Carriers 
End User Experience Fidelity devices 
©2014 AKAMAI | FASTER FORWARDTM 
Synthetic Monitoring 
- Backbone 
• Clean room environment 
• Over Internet backbone 
• Limited # of pages, 
locations & browsers/ 
devices 
Synthetic 
Monitoring - Last 
Mile / Mobile 
• Clean room environment 
• Over limited # of wireless 
carriers/local ISPs 
• Limited # of pages, 
locations & browsers/ 
devices 
Major 
ISPs 
Real 
Customers / 
Employees 
Operational Experiential
©2014 AKAMAI | FASTER FORWARDTM 
US Retailers Deliver Fast, Quality Experiences With Akamai 
Akamai Real User Monitoring
Q3 13 Q4 13 Q1 14 
17% of all DDoS traffic in Q1 
Avoid data theft and downtime by extending the 
security perimeter 45% outside of all DDoS the data-attacks center in Q2 
and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
©2014 AKAMAI | FASTER FORWARDTM 
2014: Year of Evolving Web Security Threats 
321 Gbps against 
APJ gaming company 
against 
institution 
Checker (eCommerce) 
Operation Ababil 
NTP Amplification 
Remote File Inclusion 
DDoS (Retail) 
209 Gbps against 
EMEA media company 
Record number of 
DDoS attacks in Q3 13 
Q2 14 Q3 14 
DDoS (Gaming) 
40 to 50 DDoS attacks a week 
DNS (Infrastructure)
©2014 AKAMAI | FASTER FORWARDTM 
Nationalization
©2014 AKAMAI | FASTER FORWARDTM 
Industrialization
Monetization 
©2014 AKAMAI | FASTER FORWARDTM 
Nationalization 
Industrialization
©2014 AKAMAI | FASTER FORWARDTM 
Attacks Are Growing in Size 
Traditional DDoS attacks harness the scale of global botnets 
Newer attacks target protocol vulnerabilities to amplify size 
• SNMP (6.3x) 
• DNS (28x-54x) 
• CharGEN (358.8x) 
• NTP (556.9x) 
Gbps 
Mpps 
2014 
2013 
2011 2012 2010 
2008 2009 
2005 2006 2007 
11 
2 
18 
8 
22 
11 
39 
15 
48 
29 
68 
38 
79 
45 
82 
69 
144 
320 
295 
190 
©2014 AKAMAI | FASTER FORWARDTM
2013 
+47% 
©2014 AKAMAI | FASTER FORWARDTM 
Attacks Are Perpetrated More Frequently 
Increasing number of network- and application-layer attacks 
Easier for attackers to launch or participate in an attack 
• Knowledge of application vulnerabilities spreading 
• Number and availability of attack tools proliferating 
2012 
2011 
2010 +33% 
+52% 
991 1317 2002 2936 
Source: Akamai 
©2014 AKAMAI | FASTER FORWARDTM
3 out of 4 companies will be targeted by Web application exploits 
Web apps targeted in 54% of hacking-based data breaches 
SQL injection is the primary culprit in 30% of data breaches 
©2014 AKAMAI | FASTER FORWARDTM 
Attacks are Becoming More Sophisticated 
Increasing number of attacks focused on data and financial theft 
Web applications are a primary target due to number of vulnerabilities 
Source: Veracode
©2014 AKAMAI | FASTER FORWARDTM 
Attacks are Becoming More Costly 
In 2013: 
Number of successful attacks increased 18 percent 
Average financial cost increased 26 percent 
Source: Ponemon 2013 Cost of Cyber Crime Study 
Maximum 
Mean 
Minimum 
$1.3m 
$1.4m 
$11.6m 
$9.0m 
$58.0m 
$46.0m 
2013 
2012
©2014 AKAMAI | FASTER FORWARDTM 
Attackers Will Also Go Holiday Shopping
©2014 AKAMAI | FASTER FORWARDTM 
Attacks Over 2013 Holidays Fell Into 3 Categories 
● SQL Injections 
● Volumetric DDoS 
● Image Scrapers
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 1 
Avoid data theft and downtime by extending the 
security perimeter outside the data-center and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
Perimeter 1 – Web DDoS 
• Always-on defense 
• Automated (rate controls, caching) 
• High performance 
• HTTP / HTTPS 
• Local or cloud-based applications 
©2014 AKAMAI | FASTER FORWARDTM
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 2 
Avoid data theft and downtime by extending the 
security perimeter outside the data-center and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
Perimeter 2 – Web 
• Always-on defense against data theft 
• High performance and scalability 
• Highly accurate (reduced FP, FN) 
• HTTP / HTTPS 
• Local or cloud-based applications 
©2014 AKAMAI | FASTER FORWARDTM
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 3 
Avoid data theft and downtime by extending the 
security perimeter outside the data-center and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
Perimeter 3 – DC DDoS 
• Always-on or on-demand 
• 24x7 SOC (5-20 min SLA) 
• Comprehensive (subnet granularity) 
• Web and IP applications 
• Network infrastructure + bandwidth 
©2014 AKAMAI | FASTER FORWARDTM
Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 4 
Avoid data theft and downtime by extending the 
security perimeter outside the data-center and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
Perimeter 4– DNS 
• Highly scalable (<1% total capacity) 
• Highly available (24x7 SLA) 
• High performance (zone apex) 
• Supports DNSSEC 
• Primary and secondary DNS 
©2014 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the 
security perimeter outside the data-center and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
©2014 AKAMAI | FASTER FORWARDTM 
Case Study: Large Retail Customer 
©2014 AKAMAI | FASTER FORWARDTM 
Challenge 
Providing a fast, secure, and available Web experience for hundreds of applications 
Solution 
Kona Site Defender for home page and consumer-centric pages 
• Always-on protection from network-and application-layer DDoS and Web attacks 
• Safeguards user Web experience without sacrificing performance 
Prolexic Routed for the rest of the data center 
• On-demand protection from network-and application-layer DDoS attacks 
• Protects remaining Web and IP applications and supporting network infrastructure
Avoid data theft and downtime by extending the 
security perimeter outside the data-center and 
protect from increasing frequency, scale and 
sophistication of web attacks. 
Visibility into daily Web traffic for the 
largest and most attacked Web properties 
©2014 AKAMAI | FASTER FORWARDTM 
Cloud Security Intelligence 
©2014 AKAMAI | FASTER FORWARDTM 
Respond to new security 
threats as they first appear 
anywhere in the world 
Continuously broaden and refine 
security rules and practices to 
increase effectiveness
Deliver Fast and Secure Web Experiences This Holiday Season 
©2014 AKAMAI | FASTER FORWARDTM 
Respond to changing environment: 
• Devices, networks and application 
• Markets, tools, and resources 
Ensure availability & scalability under all 
traffic conditions 
Protect 
and 
Perform
©2014 AKAMAI | FASTER FORWARDTM
#HolidayCCS 
Q&A
Q&A 
Lorenz Jakober 
Sr. Product Marketing Manager, 
Akamai Technologies 
#HolidayCCS 
MODERATOR: 
Alicia Fiorletta 
Senior Editor, 
Retail TouchPoints 
Daniel Shugrue 
Director of Product Marketing, 
Akamai Technologies
Thank 
You 
For 
Joining 
Us 
#HolidayCCS 
The next session in this series… 
Omnichannel 
And 
IoT: 
The 
Perfect 
RFID 
Storm 
2PM 
ET 
/ 
11AM 
PT 
ccs.retailtouchpoints.com/holiday-2014

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Holiday Retail Readiness: Preparing For Peak

  • 1. Holiday Retail Readiness: Preparing For Peak Presented by Sponsored by
  • 2. #HolidayCCS About CCS 2014 ü 7 Webinars, 4 Days ü Sessions covering Store Ops, X-Channel, Loyalty, Big Data & more ü Featuring industry analysts and consultants ü Free for Retail executives http://ccs.retailtouchpoints.com/holiday-2014
  • 3. Follow The Webcast On Twi:er #HolidayCCS #HolidayCCS @Akamai @RTouchPoints @ConnectConsumer
  • 4. About Retail TouchPoints ü Launched in 2007 ü More than 28,000 subscribers ü Provide executives with relevant, insightful content ü Free Resources such as White Papers, E-book, Webinars, Research and Podcasts www.RetailTouchPoints.com #HolidayCCS
  • 6. Today’s Panelists Lorenz Jakober Sr. Product Marketing Manager, Akamai Technologies #HolidayCCS MODERATOR: Alicia Fiorletta Senior Editor, Retail TouchPoints Daniel Shugrue Director of Product Marketing, Akamai Technologies
  • 7. Holiday Retail Readiness - Preparing for Peak ©2014 AKAMAI | FASTER FORWARDTM
  • 8. ©2014 AKAMAI | FASTER FORWARDTM We No Longer Go Online – We Are Online Growth in smartphone & tablet adoption = increase in mobile revenue & traffic Source: 2010, 2011, 2012 Mary Meeker/KPCB; 2013 Akamai 6% 14% 24% 37%
  • 9. ©2014 AKAMAI | FASTER FORWARDTM What Does “Mobile” Really Mean? Source: @jcleveley BBC
  • 10. ©2014 AKAMAI | FASTER FORWARDTM What Does “Mobile” Really Mean? Source: @jcleveley BBC
  • 11. Delivering Fast, Quality Web Experiences Is Difficult ©2014 AKAMAI | FASTER FORWARDTM Constrained devices/browsers VS. CPU = 800MHz dual-core Memory = 512MB SunSpider = ~1880ms CPU = 2.6GHz quad-core Memory = 16GB SunSpider = ~145ms
  • 12. Delivering Fast, Quality Web Experiences Is Difficult ©2014 AKAMAI | FASTER FORWARDTM Constrained devices/browsers VS. CPU = 800MHz dual-core Memory = 512MB SunSpider = ~1880ms Constrained networks CPU = 2.6GHz quad-core Memory = 16GB SunSpider = ~145ms
  • 13. More 3rd parties Bigger pages # of 1st & 3rd party ©2014 AKAMAI | FASTER FORWARDTM Websites Are Getting Bigger & More Complex More images More JS Source: httparchive.org requests per page
  • 14. ©2014 AKAMAI | FASTER FORWARDTM Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network 34 35 100 80 60 40 20 0 Requests 256 1,453 1,800 1,300 800 300 (200) Kilobytes Text Other JavaSc ript 98 Requests 1,797 Kilobytes
  • 15. ©2014 AKAMAI | FASTER FORWARDTM Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network Page Size Of Smallest vs. Biggest Resolution Across 471 RWD Sites 34 35 100 80 60 40 20 0 Requests 256 1,453 1,800 1,300 800 300 (200) Kilobytes Text Other JavaSc ript 98 Requests 1,797 Kilobytes
  • 16. ©2014 AKAMAI | FASTER FORWARDTM Majority Of Responsive Web Design Sites Deliver The Same Content - No Matter The Device Or Network Page Size Of Smallest vs. Biggest Resolution Across 471 RWD Sites 34 35 100 80 60 40 20 0 Requests 256 1,453 1,800 1,300 800 300 (200) Kilobytes Text Other JavaSc ript 98 Requests 1,797 Kilobytes
  • 17. ©2014 AKAMAI | FASTER FORWARDTM How Fast Is Fast Enough? Google recommends less than 1 second Source: Equation Research
  • 18. ©2014 AKAMAI | FASTER FORWARDTM How Fast Is Fast Enough? Google recommends less than 1 second According to survey data from 2012 tablet users expect less than 2 seconds Source: Equation Research
  • 19. ©2014 AKAMAI | FASTER FORWARDTM Web Experiences Impact The Business Slower pages = higher bounce rates & less engagement Slower pages = lower conversion rates Source: Torbit
  • 20. ©2014 AKAMAI | FASTER FORWARDTM Web Experiences Impact The Business Fast sites & apps only matter if they are always available, under all traffic conditions
  • 21. ©2014 AKAMAI | FASTER FORWARDTM Improve Web & Mobile Experiences With Akamai Edge closest Edge closest to end-user to origin Scale Offload - Maximize origin efficiency Availability - Always online Performance Accelerate - Faster responses Prefetch - Anticipate requests Reduce Requests - Fewer round trips Minimize Payload - Fewer bytes Expedite Rendering - Better perceived performance Intelligence Insight - Understand end-users Logic - Empower edge & origin Akamai Intelligent Platform
  • 22. ©2014 AKAMAI | FASTER FORWARDTM Ensure Scalability & Availability Under All Traffic Conditions Akamai Real User Monitoring Traffic Page Load Time
  • 23. ©2013 AKAMAI | FASTER FORWARDTM Even In The Worst Case Scenario Normal Traffic Flow ● All users are routed to the application in normal traffic flow Back-end Application Prioritized User Visitor Akamai Edge Server Akamai Edge Server
  • 24. ©2013 AKAMAI | FASTER FORWARDTM Even In The Worst Case Scenario Normal Traffic Flow ● All users are routed to the application in normal traffic flow Back-end Application Prioritized User Visitor Akamai Edge Server Akamai Edge Server Prioritized User Visitor Surge Traffic Flow ● Prioritized users are directed to the application ● Non-prioritized users are directed to a waiting room Waiting Room Back-end Application In high demand Akamai Edge Server Akamai Edge Server
  • 25. ©2014 AKAMAI | FASTER FORWARDTM Optimize Web Experiences Across All Situations Get content closer to end-users Accelerate requests back to your data center/cloud provider Optimize your applications to reduce requests, bytes & accelerate rendering to improve perceived performance Document Complete BEFORE Doc Complete = 3.8 sec Bytes in = 697KB # of requests = 59 50% faster AFTER Doc Complete = 1.9 sec Bytes in = 237KB # of requests = 20 Document Complete
  • 26. Real User Monitoring (RUM) • Real world • All wireless carriers/local ISPs • All end-users’ locations, pages visited & browsers/ You Can’t Optimize What You Can’t Measure Local ISPs Mobile Carriers End User Experience Fidelity devices ©2014 AKAMAI | FASTER FORWARDTM Synthetic Monitoring - Backbone • Clean room environment • Over Internet backbone • Limited # of pages, locations & browsers/ devices Synthetic Monitoring - Last Mile / Mobile • Clean room environment • Over limited # of wireless carriers/local ISPs • Limited # of pages, locations & browsers/ devices Major ISPs Real Customers / Employees Operational Experiential
  • 27. ©2014 AKAMAI | FASTER FORWARDTM US Retailers Deliver Fast, Quality Experiences With Akamai Akamai Real User Monitoring
  • 28. Q3 13 Q4 13 Q1 14 17% of all DDoS traffic in Q1 Avoid data theft and downtime by extending the security perimeter 45% outside of all DDoS the data-attacks center in Q2 and protect from increasing frequency, scale and sophistication of web attacks. ©2014 AKAMAI | FASTER FORWARDTM 2014: Year of Evolving Web Security Threats 321 Gbps against APJ gaming company against institution Checker (eCommerce) Operation Ababil NTP Amplification Remote File Inclusion DDoS (Retail) 209 Gbps against EMEA media company Record number of DDoS attacks in Q3 13 Q2 14 Q3 14 DDoS (Gaming) 40 to 50 DDoS attacks a week DNS (Infrastructure)
  • 29. ©2014 AKAMAI | FASTER FORWARDTM Nationalization
  • 30. ©2014 AKAMAI | FASTER FORWARDTM Industrialization
  • 31. Monetization ©2014 AKAMAI | FASTER FORWARDTM Nationalization Industrialization
  • 32. ©2014 AKAMAI | FASTER FORWARDTM Attacks Are Growing in Size Traditional DDoS attacks harness the scale of global botnets Newer attacks target protocol vulnerabilities to amplify size • SNMP (6.3x) • DNS (28x-54x) • CharGEN (358.8x) • NTP (556.9x) Gbps Mpps 2014 2013 2011 2012 2010 2008 2009 2005 2006 2007 11 2 18 8 22 11 39 15 48 29 68 38 79 45 82 69 144 320 295 190 ©2014 AKAMAI | FASTER FORWARDTM
  • 33. 2013 +47% ©2014 AKAMAI | FASTER FORWARDTM Attacks Are Perpetrated More Frequently Increasing number of network- and application-layer attacks Easier for attackers to launch or participate in an attack • Knowledge of application vulnerabilities spreading • Number and availability of attack tools proliferating 2012 2011 2010 +33% +52% 991 1317 2002 2936 Source: Akamai ©2014 AKAMAI | FASTER FORWARDTM
  • 34. 3 out of 4 companies will be targeted by Web application exploits Web apps targeted in 54% of hacking-based data breaches SQL injection is the primary culprit in 30% of data breaches ©2014 AKAMAI | FASTER FORWARDTM Attacks are Becoming More Sophisticated Increasing number of attacks focused on data and financial theft Web applications are a primary target due to number of vulnerabilities Source: Veracode
  • 35. ©2014 AKAMAI | FASTER FORWARDTM Attacks are Becoming More Costly In 2013: Number of successful attacks increased 18 percent Average financial cost increased 26 percent Source: Ponemon 2013 Cost of Cyber Crime Study Maximum Mean Minimum $1.3m $1.4m $11.6m $9.0m $58.0m $46.0m 2013 2012
  • 36. ©2014 AKAMAI | FASTER FORWARDTM Attackers Will Also Go Holiday Shopping
  • 37. ©2014 AKAMAI | FASTER FORWARDTM Attacks Over 2013 Holidays Fell Into 3 Categories ● SQL Injections ● Volumetric DDoS ● Image Scrapers
  • 38. Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 1 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Perimeter 1 – Web DDoS • Always-on defense • Automated (rate controls, caching) • High performance • HTTP / HTTPS • Local or cloud-based applications ©2014 AKAMAI | FASTER FORWARDTM
  • 39. Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 2 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Perimeter 2 – Web • Always-on defense against data theft • High performance and scalability • Highly accurate (reduced FP, FN) • HTTP / HTTPS • Local or cloud-based applications ©2014 AKAMAI | FASTER FORWARDTM
  • 40. Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 3 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Perimeter 3 – DC DDoS • Always-on or on-demand • 24x7 SOC (5-20 min SLA) • Comprehensive (subnet granularity) • Web and IP applications • Network infrastructure + bandwidth ©2014 AKAMAI | FASTER FORWARDTM
  • 41. Attacks Can No Longer Be Thwarted at ‘The Perimeter”: 4 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Perimeter 4– DNS • Highly scalable (<1% total capacity) • Highly available (24x7 SLA) • High performance (zone apex) • Supports DNSSEC • Primary and secondary DNS ©2014 AKAMAI | FASTER FORWARDTM
  • 42. Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. ©2014 AKAMAI | FASTER FORWARDTM Case Study: Large Retail Customer ©2014 AKAMAI | FASTER FORWARDTM Challenge Providing a fast, secure, and available Web experience for hundreds of applications Solution Kona Site Defender for home page and consumer-centric pages • Always-on protection from network-and application-layer DDoS and Web attacks • Safeguards user Web experience without sacrificing performance Prolexic Routed for the rest of the data center • On-demand protection from network-and application-layer DDoS attacks • Protects remaining Web and IP applications and supporting network infrastructure
  • 43. Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Visibility into daily Web traffic for the largest and most attacked Web properties ©2014 AKAMAI | FASTER FORWARDTM Cloud Security Intelligence ©2014 AKAMAI | FASTER FORWARDTM Respond to new security threats as they first appear anywhere in the world Continuously broaden and refine security rules and practices to increase effectiveness
  • 44. Deliver Fast and Secure Web Experiences This Holiday Season ©2014 AKAMAI | FASTER FORWARDTM Respond to changing environment: • Devices, networks and application • Markets, tools, and resources Ensure availability & scalability under all traffic conditions Protect and Perform
  • 45. ©2014 AKAMAI | FASTER FORWARDTM
  • 47. Q&A Lorenz Jakober Sr. Product Marketing Manager, Akamai Technologies #HolidayCCS MODERATOR: Alicia Fiorletta Senior Editor, Retail TouchPoints Daniel Shugrue Director of Product Marketing, Akamai Technologies
  • 48. Thank You For Joining Us #HolidayCCS The next session in this series… Omnichannel And IoT: The Perfect RFID Storm 2PM ET / 11AM PT ccs.retailtouchpoints.com/holiday-2014