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VP, Product Strategy
WARNING: this presentation has been designed to
educate while simultaneously exposing the viewer to
commercial products and services. Names and places
have not been changed to protect anyone.
• Who is Tomax
• Why are retailers doing this anyway?
• Where is mobile today?
• What are the blockers?
• How to get mobile right?
• Boutique retail software developer based in Salt Lake City (200 people)
• First mover to the cloud, real-time transaction management platform
• Over 100 retailers representing over 25,000 stores
• Broad-based cloud solution for merchandising, instore operations, and customer
management (integrated retail platform)
• Browser and Apple iOS mobility apps
• ‘Bolt-on’ solutions for POS and store operations
Guess which one represents
• POS has for a long time been driven by LP
• How to prevent, stop, contain
• Now comes ‘the Apple effect’, marketing enters the room
• Cool use case coming
• Target your use cases, what moves the needle
• Architecture and Apps strategy/plan
• Build out your data and infrastructure to support
• Manage data and transaction security problems aggressively
RIGHT: target uses cases
• Start with the customer
• Mobile POS
• Then think about the rest of the
• Mobile Store