4. #RIC15
Targeted
Your
ideal
adver0sing
partner
Yes
No
5. #RIC15
Targeted
Your
ideal
adver0sing
partner
Yes
No
6. #RIC15
Targeted
Personalized
Your
ideal
adver0sing
partner
Yes
No
7. #RIC15
Targeted
Personalized
Your
ideal
adver0sing
partner
Yes
No
8. #RIC15
Targeted
Personalized
Effec0ve
in
every
channel,
including
offline
Your
ideal
adver0sing
partner
Yes
No
9. #RIC15
Targeted
Personalized
Effec0ve
in
every
channel,
including
offline
Acquire
customers
who
have
a
higher
LTV
Your
ideal
adver0sing
partner
Yes
No
10. #RIC15
Targeted
Personalized
Effec0ve
in
every
channel,
including
offline
Acquire
customers
who
have
a
higher
LTV
Acquire
customers
who
give
you
higher
NPS
Drive
reten0on
Reac0vate
dormant
customers
Your
ideal
adver0sing
partner
Yes
No
11. #RIC15
Targeted
Personalized
Effec0ve
in
every
channel,
including
offline
Acquire
customers
who
have
a
higher
LTV
Acquire
customers
who
give
you
higher
NPS
Drive
reten0on
Reac0vate
dormant
customers
Your
ideal
adver0sing
partner
Yes
No
*Checkbox
graphic
created
by
Frederick
Allen
from
the
Noun
Project
23. #RIC15
And
the
gold
standard
of
customer
quality…
They
are
more
likely
to
refer
new
customers.
24. #RIC15
0%
5%
9%
14%
18%
Cust 1 Cust 2
3.2x
5.3x
We
call
it
R-‐Factor
The
rate
at
which
a
customer
refers
other
customers
Retailer
1
Retailer
2
Other
channels
Other
channels
Referral
channel
Referral
channel
36. #RIC15
“Best
giDs,
at
great
prices.”
“Get
decently
priced,
monogrammed
giDs
from
Kipling!”
“Hi
check
out
on
this
product.
If
you
want
a
new
bag
think
about
Kipling.
Now
you
can
have
$15
discount
if
you
make
purchase
of
$75
or
more.
“
“You
have
just
received
$15
from
Silvia.
Spend
it
here
on
any
Handbag
Backpack
or
much
much
more.
Merry
Christmas”
“These
are
awesome
bags!!!!!”
“Awesome
site,
just
saved
14%
for
date
night”
“Mo,
shut
the
front
door.
this
is
nuts!!!!!!!!!!!”
It
is
personal
37. #RIC15
Yo dog: I'm sending you a referral for Carbonite. They have a deal
now where they're giving 20% off a 2 year subscription and 30% off
a 3 year subscription for new clients only. AND, if you sign up via
this referral, we BOTH get a $20 gift card to apply to our accounts.
I realize I sound like a Carbonite sales guy right now, but it's me, I'm
writing this.
I'm going to prove it by calling you a bitch. Bitch. --Rex
…
some0mes
too
personal
40. #RIC15
How
does
Extole
help
you
find
beQer
customers?
Plagorm.
Experience.
Provide Instant
Benefits
Create & measure
“referral impressions” to
create a true acquisition
channel.
Realtime rewards,
automated quality
scoring and fraud
detection to create
instant gratification for
both friends & referrers.
Make it Easy
Create a truly
frictionless sharing
experience.
Registration & logins kill
conversion.
Promote Referrals
Everywhere