Digital Storytelling Best Practices

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Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and interactive platforms.

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Digital Storytelling Best Practices

  1. 1. Digital Storytelling(how to make yours better)
  2. 2. Why are stories so important?
  3. 3. Only ideas, in the abstract, are hard to communicate.
  4. 4. I can tell you an idea. Like “don’t walk in the forest alone.”
  5. 5. Movies are great examples of stories
  6. 6. Digital changes everything
  7. 7. Now stories can be more. Images.Videos.Apps.Words.Devices.
  8. 8. Transmedia
  9. 9. Engagement
  10. 10. Intimacy
  11. 11. What makes a good digital story?
  12. 12. What makes a good story digitally?
  13. 13. What makes a good story digitally for business?
  14. 14. Get OutYour Pens,Your Paper. I’m going to show you whatyou need to make awesome stories.
  15. 15. Okay, who are we fooling? Get out your tablets, yourlaptops...
  16. 16. #1. Connected
  17. 17. #2. Committed
  18. 18. #3. Customer
  19. 19. #4. Character
  20. 20. #5. Crescendo
  21. 21. #6. aCountable
  22. 22. #7. Consistent
  23. 23. #8. Conversion
  24. 24. Narrative arc.
  25. 25. #9. cEmotional
  26. 26. Stories evoke emotion
  27. 27. They trigger something in our brains(endorphins)
  28. 28. Stories evoke emotions. Emotions release endorphins.Therefore stories release endorphins.(see that Algrebra did come in handy)
  29. 29. Stories help us engage with our audience.They help us reach intimacy.
  30. 30. But there’s a way to speed that up.A way to make your story more impactful.
  31. 31. You probably already guessed it.
  32. 32. Video
  33. 33. The digital relationship pyramid:1.Awareness2.Acquaintance3. Friend4. Confidante5. BFF
  34. 34. BFF
  35. 35. Remember those C’s:1. Connected2. Committed3. Customer4. Character5. Crescendo6. aCountable7. Consistent8. Conversion9. cEmotional
  36. 36. Class is over.Go out.Write stories.Stories that entice, excite, explore.Stories that emote.Stories that engage.Stories that are epic.
  37. 37. Shoo.Your audience is waiting.
  38. 38. Thanks
  39. 39. t: @_jasonthibeaulte: jt@llnw.com

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