Digital Storytelling Best Practices
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Digital Storytelling Best Practices

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Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and ...

Insights and examples into how marketers can create a truly multichannel approach in engaging customers using today’s technology. The session will address the growing role of rich media, video and interactive platforms.

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Digital Storytelling Best Practices Presentation Transcript

  • 1. Digital Storytelling(how to make yours better)
  • 2. Why are stories so important?
  • 3. Only ideas, in the abstract, are hard to communicate.
  • 4. I can tell you an idea. Like “don’t walk in the forest alone.”
  • 5. Movies are great examples of stories
  • 6. Digital changes everything
  • 7. Now stories can be more. Images.Videos.Apps.Words.Devices.
  • 8. Transmedia
  • 9. Engagement
  • 10. Intimacy
  • 11. What makes a good digital story?
  • 12. What makes a good story digitally?
  • 13. What makes a good story digitally for business?
  • 14. Get OutYour Pens,Your Paper. I’m going to show you whatyou need to make awesome stories.
  • 15. Okay, who are we fooling? Get out your tablets, yourlaptops...
  • 16. #1. Connected
  • 17. #2. Committed
  • 18. #3. Customer
  • 19. #4. Character
  • 20. #5. Crescendo
  • 21. #6. aCountable
  • 22. #7. Consistent
  • 23. #8. Conversion
  • 24. Narrative arc.
  • 25. #9. cEmotional
  • 26. Stories evoke emotion
  • 27. They trigger something in our brains(endorphins)
  • 28. Stories evoke emotions. Emotions release endorphins.Therefore stories release endorphins.(see that Algrebra did come in handy)
  • 29. Stories help us engage with our audience.They help us reach intimacy.
  • 30. But there’s a way to speed that up.A way to make your story more impactful.
  • 31. You probably already guessed it.
  • 32. Video
  • 33. The digital relationship pyramid:1.Awareness2.Acquaintance3. Friend4. Confidante5. BFF
  • 34. BFF
  • 35. Remember those C’s:1. Connected2. Committed3. Customer4. Character5. Crescendo6. aCountable7. Consistent8. Conversion9. cEmotional
  • 36. Class is over.Go out.Write stories.Stories that entice, excite, explore.Stories that emote.Stories that engage.Stories that are epic.
  • 37. Shoo.Your audience is waiting.
  • 38. Thanks
  • 39. t: @_jasonthibeaulte: jt@llnw.com