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Creating Cohesive Cross-Channel Strategies
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Creating Cohesive Cross-Channel Strategies

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  • 1. Creating Cohesive Cross-Channel StrategiesPresented by Session sponsored by
  • 2. About CCS  8-part series (June 11-21)  Featuring industry analysts and consultants  Sessions covering Mobile, Social, In-Store, X-  Free for Retail executives Channel, and more www.retailtouchpoints.com/connected-consumer#CCSeries12
  • 3. Follow The Webcast On Twitter #CCSeries12 @ConnectConsumer @RTouchPoints#CCSeries12
  • 4. About Retail TouchPoints Launched in 2007 More than 20,000 subscribers Provide executives with relevant, insightful content Free Resources such as White Papers, E-book, Webinars, Research and Podcasts www.RetailTouchPoints.com#CCSeries12
  • 5. BrightTALK#CCSeries12
  • 6. Today’s Panelists Martin Gill Rebecca Bucnis Principal Analyst Serving eBusiness Global Program Director of & Channel Strategy Professionals Consumer 360° Forrester Research Teradata MODERATOR Debbie Hauss Editor-in-Chief Retail TouchPoints#CCSeries12
  • 7. Is your organization actively building a cross channel strategy?#CCSeries12
  • 8. “Change is the law of life. Andthose who look only to the pastor present are certain to missthe future.” — JFK
  • 9. © 2012 Forrester Research, Inc. Reproduction Prohibited 10
  • 10. Agenda The Connected Consumer The Future of Shopping is Mobile The Answer is Agility
  • 11. Thank You For Your Interest In The Connected Consumer Series View the on-demand session on BrightTALK www.retailtouchpoints.com/connected-consumer#CCSeries12