B2B Content2Conversion Conference

#B2BContentEvent Hosted by 242 West 41st Street New York, NY 10036 @Content2ConvertB B Conference

#B2BContentEvent Shifting B2B Marketing Trends •More than 90% of B2B buying purchases start with content engagementTraditional Marketing •More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

#B2BContentEvent Staying AfloatContent + Demand Generation= The difference between sinking or swimming 65% indicated they would likely increase spending on content next year

#B2BContentEvent 29%plan to up their investmentin search, and 25% inevents

#B2BContentEvent 1 in 4said they are currently considering the role of content win/loss analysis

#B2BContentEvent AgendaThe Content2Conversion Conference will present a variety of sessions focusedon strategic and tactical elements of successful content marketing. Specifichighlights include: • Developing Content For The Middle Of The Funnel • Unique Content Needs of B2B Marketers • 10 Steps To Launch A Content Marketing Strategy • Quantifying The Impact Of Content • Using Content to Generate Demand, Feed The Pipeline & Accelerate Deals • Killer Content Awards Ceremony View the detailed agenda here: http://content2conversion.com/agenda/

#B2BContentEvent Conference Speakers• Andrew Gaffney, DemandGen Report• Ardath Albee, Marketing Interactions • Ruth Stevens, Author• Amanda Batista, DemandGen Report • Mac McConnell, BlueBird Strategies • Michael Kolowich, KnowledgeVision• Jeanne Hopkins, HubSpot • Christina “CK” Kerley, CKB2B Marketing• Jim Lenskold, Lenskold Group • Tom Miale, MultiVu, a PR Newswire Company• Elle Woulfe, Eloqua • Heather Teicher, LivePerson• Jon Russo, The B2BFusion Group • Margaret Molloy, Velocidi• Candyce Edelen, PropelGrowth • Amanda Maksymiw, OpenView Labs• Matthew Papertsian, SiriusDecisions• Julie Fajgenbaum, American Express Business

#B2BContentEvent Ardath Albee Ardath Albee, CEO of her firm Marketing Interactions,Inc., applies 27 years of business management andmarketing experience to help B2B companies withcomplex sales create eMarketing strategies that usecontagious content platforms to turn prospects intobuyers. Ardath authors the popular MarketingInteractions blog and is a frequent industry speaker. Herbook, eMarketing Strategies for the Complex Sale waspublished by McGraw-Hill.Follow Ardath on Twitter at @Ardath421.

#B2BContentEvent Amanda BatistaWorking closely with industry analysts and experts,Amanda reports on the latest trends, case studies andmarketing automation technology in the BtoB space.Amanda researches and reports on the latest strategies andtactics central to lead generation, nurturing, scoring andmanagement. Amanda writes case studies and reports onthe latest trends in BtoB sales and marketing alignment.Her articles have been syndicated on RetailWire andindustry blogs.Follow Amanda on Twitter @AmandaF_Batista

#B2BContentEvent Jeanne HopkinsJeanne Hopkins entered the world of inboundmarketing 10 years ago while working as a MarketingDirector at Datum, Inc., later acquired bySymmetricom. MEC Labs then recruited her in 2007 astheir Chief Marketing Officer. In 2009, Jeanne joinedHubSpot as the Director of Marketing and wasrecently promoted to Vice President of Marketing.Follow Jeanne on Twitter: @JeanneHopkins

#B2BContentEvent Jim LenskoldJim Lenskold, international speaker and recognizedmarketing expert, is President of Lenskold Group andauthor of Marketing ROI, The Path to Campaign,Customer and Corporate Profitability (McGraw Hill,2003). Jim has published articles and presentedinternationally on the topics of marketing ROI,marketing strategies and business growth strategies.Follow Jim on Twitter: @JimLenskold

#B2BContentEvent Elle WoulfeElle Woulfe is a Senior Marketing Manager at Eloqua,focused on demand creation and revenue generation.She is responsible for filling Eloqua’s integratedmarketing and sales funnel with a mix of inboundmarketing and lead acceleration programs. Apractitioner and advocate of marketing automation,she regularly serves as an Eloqua product evangelistand writes for the Eloqua blog, It’s All About Revenue. Follow Elle on Twitter: @ElleHWoulfe

#B2BContentEvent Jon RussoJon Russo has been a three-time B2B Chief MarketingOfficer ranging from former divisions of GeneralElectric to Silicon Valley Start-Ups. His globalassignments include Luxembourg, New York City, andSilicon Valley where he helped lead a $180M M&A andan IPO of SaaS mobility company iPass as a 16b officer.Follow Jon on Twitter: @B2BCMO

#B2BContentEvent Candyce EdelenCandyce Edelen is CEO and Founder of PropelGrowth.She develops marketing strategy and directs content,inbound and outbound marketing programs for clientsin the Financial Services industry. Candyce has morethan 22 years of experience launching and managingtechnology companies and founded four companiesprior to PropelGrowth.Follow Candyce on Twitter at @CandyceEdelen

#B2BContentEventMatthew PapertisanMatthew is a dynamic marketing and sales professionalwith nearly 18 years of experience. He joined theSiriusDecisions team in April 2011 and comes with abroad spectrum of B2B expertise, including developing,managing and executing multi-touch, multi-trigger,inbound and outbound campaigns for enterprise sales,OEM, channel, services and training teams to a broadrange of audiences. Follow Matthew on Twitter: @MatthewPaper

#B2BContentEvent Julie FajgenbaumJulie Fajgenbaum is the Vice President of Brand andSocial Media for OPEN – the division of American Expressthat serves Small Business Owners. Julie is the stewardof OPEN’s brand and is responsible for managing OPEN’scommunities of business owners across owned anddistributed platforms.Follow Julie on Twitter: @JFajgenbaum

#B2BContentEvent Ruth StevensRuth P. Stevens consults on customer acquisition andretention, teaches marketing at Columbia Business Schooland is a guest blogger at HBR.org and Biznology. She is pastchair of the DMA Business-to-Business Council, and pastpresident of the Direct Marketing Club of New York. Follow Ruth on Twitter: @RuthPStevens

#B2BContentEvent Mac McConnellMac McConnell has an established track record ofdeveloping high-impact lead generation programs that areproven to drive leads, pipeline and revenue. As a member oftop producing sales teams at both Deutsche Bank AlexBrown and JPMorgan Chase, McConnell applied digitalmarketing tactics to discover new relationships that hadtraditionally been overlooked. Follow Mac on Twitter: @macmcconnell

#B2BContentEvent Michael KolowichMichael Kolowich is the CEO and Founderof KnowledgeVision, a venture-backed technologycompany dedicated to providing users with tools to makeengaging and effective online video presentations. He isalso editor of “Rich Content Daily,” a continuously-updatedonline digest of the latest thinking on rich, interactivecontent for marketing and learning. The founder of ZDNet,AT&T New Media, and NewsEdge Corporation, he isrecognized as a pioneer in Internet content.Follow Michael on Twitter: @MichaelKolowich

#B2BContentEventChristina “CK” KerleyChristina "CK" Kerleys seminal industry guide, The MobileRevolution & B2B, provides executives with a framework fornavigating the dramatic shifts and harnessing theunprecedented opportunities that mobile is driving acrosstheir executive audiences. For more than 17 years, 12 ofwhich through her own business, Kerley has worked withFortune 500s, mid-sized enterprises and start-up companiesin industries spanning technology, media, mobile, lifesciences and professional services.Follow Christina on Twitter: @CKsays

#B2BContentEvent Tom MialeTom is a seasoned media professional who has worked in anumber of aspects of the industry including multimediadesign, broadcast production, and business development. In2006 Tom joined MultiVu, where he has continued toimplement social components in to traditional broadcastservices. He is constantly looking for innovative ways toenhance MultiVu’s clients’ messages through socialchannels. An active blogger, a few years ago Tom found away to marry two passions (food and social media) with hissite, http://notafoodie.comFollow Tom on Twitter: @TMiale

#B2BContentEvent Heather TeicherHeather Teicher is the Director of Marketing atLivePerson, Inc, a technology company that enablesbusinesses to proactively connect in real-time withtheir customers via chat, voice, and content deliveryat the right time, through the right channel. AtLivePerson, Heather is responsible for the strategicmessaging, content development, and marketingcommunications for the award-winning LP Chat andLP Voice.Connect with Heather on LinkedIn: Heather Teicher

#B2BContentEvent Margaret MolloyBased in New York City, Margaret is a ChiefMarketing Officer with 15+ years of experience inbuilding marketing organizations and programs,including digital marketing, social media, andexecutive engagement. Margaret is the ChiefMarketing Officer at Velocidi, the digital marketingagency. Velocidi provides complete digitalservices—including web presence, search, mobile,social, and advertising programs—anchored inrigorous strategy and breakthrough creative. Thefirm’s clients include leading B2B and B2C brandsas well as emerging firms.Follow Margaret on Twitter: @MargaretMolloy

#B2BContentEvent Amanda MaksymiwAmanda Maksymiw works for OpenView Labs, the strategicand operational consulting team for OpenView VenturePartners. OpenView is a Boston-based venture capital fundthat focuses on investing in high growth software andtechnology companies. Amanda is most interested in theway companies communicate with their customers andprospects. At work she focuses on creating and executingagainst branding, content marketing and influencermarketing strategies for expansion stage companies. As partof the OpenView Labs team, Amanda is responsible fordeveloping marketing and PR strategies for both OpenViewand its portfolio companies.Follow Amanda on Twitter: @AmandaMaks

#B2BContentEvent Content Preferences SurveyTodays B2B marketplace involves a host of new channels, offersand insights. DemandGen Report is surveying business executives tolearn more about how you find and access information, as well ashow emerging media and technology are changing your behaviorsand preferences.The Content Preferences Survey will help us and other marketersbetter understand how to cater to todays time-starved executivesand provide valuable offers to make the most of your time. Take the survey here

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B2B Content2Conversion Conference

by G3 Communications on Mar 08, 2012

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