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5 Steps to Measure Lead-to-Cash Performance [Webinar]

by on Aug 11, 2011

  • 1,968 views

Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of ...

Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting.

With investments in demand generation programs on the rise, this webinar will provide insights into how BtoB organizations can better analyze and track how the leads they are generating are converting to closed business.

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5 Steps to Measure Lead-to-Cash Performance [Webinar] 5 Steps to Measure Lead-to-Cash Performance [Webinar] Presentation Transcript