The Mobile Revolution Meets B2B:          New Content Marketing Opportunities & Imperatives                               ...
As marketers we have to change                  with our markets …               and our markets are drastically,         ...
Mobile Planet                   6 BILLION     Are Now Mobile                                 Mobile Subscriptions Worldwid...
More Mobile Devices   Than All 3… COMBINED©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
As Compared To Mobile’s 6 BILLION Subscriptions?               106.5                                     850        1.7   ...
7                                                          TRILLION                                                       ...
183 Billion Apps    To Be Downloaded In 2015©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
The                       1-3 Years      New                        Mobile As      Web                        “First-     ...
Is Always on.The   1 Device That…                       Is Always with our                       audiences.               ...
Mobile                                                          +                                                         ...
Mobile Isn’t Only A“Nice-To-Have” Consumer Device                   ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Is A Must-Have   Business Tool              ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Apps To Surpass Traditional                         Enterprise Apps By 2015  IBM predicts that Mobile applications ...
Execs   Under 40   That View                                                 +   Mobile As   PRIMARY   Comms   Tool       ...
Mobile = B2B’s Lifelines To Livelihoods
It’s not that we’re changing             our technology to mobile media.   It’s how anytime-anywhere    technology is chan...
Far From Just A New Media                            Mobile IGNITES…    A REVOLUTION     New Expectations | New Preference...
What                                                           Are                                                        ...
Optimize Your Content For The                                           #1Unique Mobile Environment                       ...
Optimize Content For The           Unique Mobile Environment                   #©2012 Christina “CK” Kerley/CKB2B All Righ...
Desktop Experience          Mobile Experience             Optimize Web Experiences For Users—No Matter The Device©2012 Chr...
Mobile User Needs = Different!Design For Needs That Users Have When They’re Remote
Don’t just think text… think video                 (better for small mobile screens!)           Deliver Content Differentl...
Optimize ALL Marketing Content          Desktop eNewsletter                                                        Mobile ...
Re-Imagine B2B MarketingContent Through Mobile Tools                     #                  ©2012 Christina “CK” Kerley/CK...
There                                                          Mobile                                                     ...
New Ways To Initiate And   Extend Dialogues With Audiences1. Brand “news/information” texts—new/improved products2. Offer-...
Give Collateral More Depth—And Audiences    More Convenience—Through QR Codes                                         Arti...
Even Better… Link To Customers Saying                                             How GREAT You Are!                      ...
Transform B2B Tradeshow InformationInto A Dynamic Experience For Attendees  Mobile Apps             ©2012 Christina “CK” K...
Bolster Thought-Leadership Content  Through Images, Videos & TextTablet (iPad) Apps     ©2012 Christina “CK” Kerley/CKB2B ...
Make Them Better At What They Do By Keeping Them                          “In The Know While On the Go”                   ...
Increase Productivity Through                Friction-Free Mobile Experiences                       You can expect high-qu...
Give Your Audience The Information        They Need--When (& Where) They Need It©2012 Christina “CK” Kerley/CKB2B All Righ...
Win Over B2B Audiences With“Better, Faster, Easier” Mobile Strategies#                           ©2012 Christina “CK” Kerl...
BETTER!                                   Better                              Experience                                 F...
FASTER!                 Faster Way              To Do Banking                   For Time-                Starved B2B      ...
EASIER!                          Easier Way                         To Find B2B                          Products &       ...
Remember!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Far From Just A New Media                            Mobile IGNITES…    A REVOLUTION     New Expectations | New Preference...
Optimize Your Content For The                                           #1Unique Mobile Environment                       ...
New Tools      Your world has       gone mobile.     So too must your                                   New Behaviors     ...
Welcome To TheMobile Revolution, B2B.           Make Mobile              Your            Moment            To Shine.
Get         The         Free         B2B        Mobile        Guide:www.B2BMobileRevolution.com
For More of CK’s MobileVideos & Articles:                www.CKB2B.com                   ©2012 Christina “CK” Kerley/CKB2B...
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The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives

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With 6 billion mobile subscriptions worldwide, a 200% growth rate forecast for tablet computers, and smartphones now outpacing PC sales, mobile signifies the most sweeping media of all time. B2B marketers must align their efforts with these dramatic changes so as to improve their ROI and ensure their market relevance. This session will illuminate the B2B content marketing opportunities of a newly mobile world, highlight ideas on how marketers can leverage these exciting mobile tools and technologies while also featuring mobile imperatives for optimizing Web content across smartphones and tablets.

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The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives

  1. 1. The Mobile Revolution Meets B2B: New Content Marketing Opportunities & Imperatives Christina “CK” Kerley www.CKB2B.com Twitter: @CKsays©2012 Christina “CK” Kerley/CKB2B All Rights Reserved©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  2. 2. As marketers we have to change with our markets … and our markets are drastically, and permanently changing©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  3. 3. Mobile Planet 6 BILLION Are Now Mobile Mobile Subscriptions Worldwide 86% of the world’s population©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data
  4. 4. More Mobile Devices Than All 3… COMBINED©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  5. 5. As Compared To Mobile’s 6 BILLION Subscriptions? 106.5 850 1.7 Million Million Billion Viewers Users Netizens 2%©2012 Christina “CK” Kerley/CKB2B All Rights Reserved 14% 28%
  6. 6. 7 TRILLION TEXTS Worldwide in 2011 (193,430 texts per second)©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  7. 7. 183 Billion Apps To Be Downloaded In 2015©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  8. 8. The 1-3 Years New Mobile As Web “First- Screen” Web DeviceMorgan Stanley findings here. Gartner findings here. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  9. 9. Is Always on.The 1 Device That… Is Always with our audiences. Is Always connected to the Web. Is the media that we use the MOST. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  10. 10. Mobile + B2B =©2012 Christina “CK” Kerley/CKB2B All Rights Reserved©2012 Christina “CK” Kerley/CKB2B All Rights Reserved BFF!
  11. 11. Mobile Isn’t Only A“Nice-To-Have” Consumer Device ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  12. 12. Mobile Is A Must-Have Business Tool ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  13. 13. Mobile Apps To Surpass Traditional Enterprise Apps By 2015 IBM predicts that Mobile applications will surpass traditional platforms in the enterprise market by 2015. Findings: here©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  14. 14. Execs Under 40 That View + Mobile As PRIMARY Comms Tool % Source: Forbes/2010©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  15. 15. Mobile = B2B’s Lifelines To Livelihoods
  16. 16. It’s not that we’re changing our technology to mobile media. It’s how anytime-anywhere technology is changing us. THE REAL STORY©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  17. 17. Far From Just A New Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  18. 18. What Are B2B Mobile Imperatives?©2012 Christina “CK” Kerley/CKB2B All Rights Reserved ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  19. 19. Optimize Your Content For The #1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  20. 20. Optimize Content For The Unique Mobile Environment #©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  21. 21. Desktop Experience Mobile Experience Optimize Web Experiences For Users—No Matter The Device©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  22. 22. Mobile User Needs = Different!Design For Needs That Users Have When They’re Remote
  23. 23. Don’t just think text… think video (better for small mobile screens!) Deliver Content Differently On Mobile Devices©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  24. 24. Optimize ALL Marketing Content Desktop eNewsletter Mobile eNewsletter Optimize E-Newsletters—And Campaign Landing Pages, Too!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  25. 25. Re-Imagine B2B MarketingContent Through Mobile Tools # ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  26. 26. There Mobile Mobile Augmented Reality Web Sites Are QR/2D SMS Alerts & MANY Barcodes Text Campaigns Mobile Location- Based Services Video & Audio Tools Mobile Perfect Mobile Social Search/SEO Media For Near-Field Communication Proximity Marketing B2B (NFC) Content! Mobile Mobile Apps, Image Utilities & Recognition Extensions©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  27. 27. New Ways To Initiate And Extend Dialogues With Audiences1. Brand “news/information” texts—new/improved products2. Offer-based texts—coupons, product promotions and specials3. Engagement texts—deepen the product/service experience SMS/MMS Alerts ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  28. 28. Give Collateral More Depth—And Audiences More Convenience—Through QR Codes Articles link to videos on theBusiness subject…cards link toMobileWebsites… QR Codes + Videos ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  29. 29. Even Better… Link To Customers Saying How GREAT You Are! Ad Links to Customer Testimonial Video = SMART!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved QR Codes + Videos
  30. 30. Transform B2B Tradeshow InformationInto A Dynamic Experience For Attendees Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  31. 31. Bolster Thought-Leadership Content Through Images, Videos & TextTablet (iPad) Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  32. 32. Make Them Better At What They Do By Keeping Them “In The Know While On the Go” Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research. The app seeks to deliver value by giving lawyers both the news they need along with necessary tools to draw connections between news, facts and the law so they can better serve their clients. While the company offers other apps in the legal space, this is the first with a news element. It is being introduced alongside a new Web site also targeting lawyers.©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Apps
  33. 33. Increase Productivity Through Friction-Free Mobile Experiences You can expect high-quality multi- stream video conferencing, zoom into video, toggle between video and shared content, even host meetings. “It is quite simply the best experience we have delivered in my eight years here at Cisco WebEx…WebEx mobile really does improve business productivity by enabling all participants, wherever they are, to easily join a WebEx meeting and collaborate fully.” says Knight.Mobile & iPad Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  34. 34. Give Your Audience The Information They Need--When (& Where) They Need It©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Location-Based Services
  35. 35. Win Over B2B Audiences With“Better, Faster, Easier” Mobile Strategies# ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  36. 36. BETTER! Better Experience For B2B TravelersMobile Websites, QR Codes, SMSAlerts, Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  37. 37. FASTER! Faster Way To Do Banking For Time- Starved B2B AudiencesMobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  38. 38. EASIER! Easier Way To Find B2B Products & ServicesApps/Augmented Reality
  39. 39. Remember!©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  40. 40. Far From Just A New Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  41. 41. Optimize Your Content For The #1Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3Win Over B2B Audiences Through“Better, Faster, Easier” Mobile Strategies©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  42. 42. New Tools Your world has gone mobile. So too must your New Behaviors marketing! New Thinking New Strategies New Opportunities©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  43. 43. Welcome To TheMobile Revolution, B2B. Make Mobile Your Moment To Shine.
  44. 44. Get The Free B2B Mobile Guide:www.B2BMobileRevolution.com
  45. 45. For More of CK’s MobileVideos & Articles: www.CKB2B.com ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
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