PRESENTED BY!
#C2C14!
How to Increase Engagement and Drive
Conversions with Interactive Content!
Presented by:!
Seth Liebe...
#C2C14!
About SnapApp!
Software That Eliminates Developers from Marketing !
More Value For !
The Marketer!More Value For !...
#C2C14!
About DDI!
Talent That’s Ready
for Business!
•  Talent Acquisition!
•  Leadership
Development!
•  Succession
Manag...
#C2C14!
Why Interactive Content- !
Reciprocal Value!
Deepen!
Relationships!
Drive!
Repeat Traffic!
Increase!
Engagement!
We...
#C2C14!
Internal Metrics!
§  550% Increase in email open rates!
§  1,724% Increase in click through rate!
Eloqua Global ...
#C2C14!
1. Engage the Audience!
CTA: Diagnosis!
#C2C14!
2. Drive Marketing Outcome!
Lead Generation!
#C2C14!
3. Deliver Value!
Results!
#C2C14!
§  Seth Lieberman!
§  SnapApp.com!
§  email: slieberman@snapapp.com!
§  twitter: @SethWLieberman!
§  phone: 6...
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Interactive Content Formats/Platforms (Seth Lieberman)

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Transcript of "Interactive Content Formats/Platforms (Seth Lieberman)"

  1. 1. PRESENTED BY! #C2C14! How to Increase Engagement and Drive Conversions with Interactive Content! Presented by:! Seth Lieberman, CEO SnapApp! !
  2. 2. #C2C14! About SnapApp! Software That Eliminates Developers from Marketing ! More Value For ! The Marketer!More Value For ! The Audience!
  3. 3. #C2C14! About DDI! Talent That’s Ready for Business! •  Talent Acquisition! •  Leadership Development! •  Succession Management!
  4. 4. #C2C14! Why Interactive Content- ! Reciprocal Value! Deepen! Relationships! Drive! Repeat Traffic! Increase! Engagement! Welcome! Back!! •  The act of interacting with content enriches the user & content provider! •  The exchange of information results in tailored experiences!
  5. 5. #C2C14! Internal Metrics! §  550% Increase in email open rates! §  1,724% Increase in click through rate! Eloqua Global Benchmarks! §  375% above benchmark open rate! §  720% above benchmark click through rate! The ROI of Interactive!
  6. 6. #C2C14! 1. Engage the Audience! CTA: Diagnosis!
  7. 7. #C2C14! 2. Drive Marketing Outcome! Lead Generation!
  8. 8. #C2C14! 3. Deliver Value! Results!
  9. 9. #C2C14! §  Seth Lieberman! §  SnapApp.com! §  email: slieberman@snapapp.com! §  twitter: @SethWLieberman! §  phone: 617-923-0000! Conclusion!
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