Transcript of "Interactive Content Formats/Platforms (Seth Lieberman)"
How to Increase Engagement and Drive
Conversions with Interactive Content!
Seth Lieberman, CEO SnapApp!
Software That Eliminates Developers from Marketing !
More Value For !
The Marketer!More Value For !
Talent That’s Ready
• Talent Acquisition!
Why Interactive Content- !
• The act of interacting with content enriches the user & content provider!
• The exchange of information results in tailored experiences!
§ 550% Increase in email open rates!
§ 1,724% Increase in click through rate!
Eloqua Global Benchmarks!
§ 375% above benchmark open rate!
§ 720% above benchmark click through rate!
The ROI of Interactive!
1. Engage the Audience!
2. Drive Marketing Outcome!