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Yellow Pages Industry Monitor (Issue 7, July 2009)
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Yellow Pages Industry Monitor (Issue 7, July 2009)


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A fortnightly newsletter covering developments in the global yellow pages and local search industry. The newsletter is free and is also available for download at is a leading …

A fortnightly newsletter covering developments in the global yellow pages and local search industry. The newsletter is free and is also available for download at is a leading website providing information and analysis on the global media industry.

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  • 1. Yellow Pages Industry Monitor Monitoring industry and company developments in the global yellow pages and local search Industries | Fortnightly newsletter | Issue No. 7, Published 13th July 2009 | Published by Heernet Ventures Limited ( | Subscribe at | News Getfugu launches mobile search application in Latin America Google optimises its mobile search Local Insight Regatta Holdings consolis its 2 operating subsidiaries LB2 Group acquires Ketchum Directory Advertising from Omnicom Group R.H. Donnelley forms partnership with Innovectra InfoGroup forms partnership with V-Enable Data Share price performance Deal sheet (Feb - July 09) The view from Europe….North America…..Asia……Latin America……Middle East…………... Heernet Ventures publishes this newsletter as part of its research coverage of the yellow pages industry. You can access more research on the yellow pages industry from our research website at If you are in the local search industry or are a financial investor seeking market or company analysis, we can assist you. With dedicated research analysts based in both Europe and Asia, we are well placed to provide ‘on the ground’ assistance and support in most countries. Over the last five years, we have worked on a number of advisory assignments in the industry on areas such as growth strategy, product benchmarking, competitor intelligence and acquisition search. For an initial discussion, please contact us on +44 (0) 208 180 7223 or by email on © Heernet Ventures Limited. All Rights Reserved
  • 2. News Getfugu launches in Latin America US yellow pages and online search company Local Insight Regatta Holdings has merged its 2 operating companies, 2nd July 2009 Local Insight Yellow Pages Inc. and The Berry Company. Getfugu has launched its mobile search tool in a number of The merged company will be known as The Berry Latin American countries, including Mexico, Argentina, Company. Local Insight Yellow Pages Inc. publishes print Brazil, Chile, Panama, Peru and Venezuela. Getfugu is a and online directories for Windstream Corporation and a US-based technology company which provides mobile number of other telecoms companies. The Berry Company search tools and applications; its new search tool allows provides local search solutions to approximately 300,000 users to access websites by pointing a mobile camera at any businesses in 42 states. The company publishes close to 900 logo, speaking a brand name or typing a keyword. The tool print directories and is an authorised reseller of also includes a location-based search and a ‘Hotspotting’ tool that allows users to purchase products using screen- based recognition technology. R.H. Donnelley forms partnership with Innovectra 8th July 2009 Google optimises mobile search results The US yellow pages publisher R. H. Donnelley has 8th July 2009 partnered with Innovectra to launch DexPages in the states Google has enhanced its mobile search results for small- where it publishes print directories. DexPages is a digital screen handsets; the results will feature Google News, version of the company’s yellow pages directories. Google Images, Product Search and other Google properties. Innovectra provides digital technology solutions that allow The company plans to launch the new results format for all print directories to be published online with the look and leading handsets in 38 languages. feel of a print directory. The company was one of the first to create electronic directories and currently publishes more than 1,000 online yellow pages directories. R.H. Donnelley LB2 Group acquires Ketchum Directory is a leading US yellow pages and local search company; it Advertising also operates a business listings website ( 7th July 2009 LB2 Group has acquired Ketchum Directory Advertising InfoGroup forms partnership with V-Enable from Omnicom Group. The purchase consideration was not disclosed. LB2 Group Ltd., founded in 2006, is an 8th July 2009 advertising company. Ketchum Directory Advertising is InfoUSA has formed a strategic partnership with V-Enable, one of the leading directory ad agencies in the US; a local search company, whereby InfoUSA’s database will established in the 1950s, Ketchum’s client base includes provide information on 14 million businesses and 137 clients such as Penske, VCA Animal Hospitals and million consumers to V-Enable customers. InfoUSA, a Luxottica Group. subsidiary of InfoGroup owns and operates one of the largest listings databases in the USA. V-Enable provides local search and advertising technology solutions for its Local Insight Regatta Holdings consolis its 2 clients; these solutions typically integrate local content from operating subsidiaries for mobile and Internet users. 7th July 2009 © Heernet Ventures Limited. All Rights Reserved
  • 3. Share price data Company name Reuters Bloomberg Currency Current % Change Code Code price 1 mth 6 mth 12 mth Eniro AB ENIRO.ST ENRO.SS SEK 6.10 -20.8 15.7 -36.6 Pages Jaunes PAJ.PA PAJ.FP EUR 6.50 -22.1 -13.2 -26.3 Seat Pagine Gialle PGIT.MI PG:IM EUR 0.15 -26.9 -70.0 -74.2 Telegate TGTG.DE TGT:GR EUR 7.21 -9.9 7.6 -27.2 Yell Group YELL.L YELL:LN GBP 22.00 -40.5 -54.2 -64.5 Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.00 -3.8 -24.6 -39.2 Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.36 -34.3 66.7 -52.2 th upd: 10 July 2009 © Heernet Ventures Limited. All Rights Reserved
  • 4. News A summary of key deals and joint ventures over the last six months. Sub Sector Investor Investee Terms Details February Directories Yellow Pages New APN News and N.A. APN News and Media disinvested online business directory 2009 Zealand Media Ltd to Yellow Pages New Zealand. February Directories Helion Venture GETIT Infoservices INR200 million Helion Venture Partners invested in GETIT Infoservices (p) Ltd, a 2009 Partners (P) Ltd yellow pages and directories publisher, to expand GETIT's services across the country. March Directories Eniro AB Oreo AB SEK6.6 million Swedish search and directory services provider Eniro AB acquired 2009 Oreo AB, a local public procurement services company. March Directories Yellow Pages Insis (IE Singapore US$6.0 million Yellow Pages (Singapore) acquired a stake in Insis, a wholly owned 2009 (Singapore) Holdings) subsidiary of IE Singapore Holdings. April 2009 Directories LocalTel Shamrock Media NA LocalTel, a directory publisher, acquired Shamrock Media Incorporated Incorporated, another directory publisher. June 2009 Mobile local Multiplied Media UnoMobi Group NA Multiplied Media Corporation Group is a mobile local search search services provider in Calgary. UnoMobi is a mobile software development company. June 2009 Directories Herold Business NA Herold Business Data GmbH acquired a 24% stake in Data GmbH Herold Business Data GmbH is a yellow pages publisher in Austria. offers international social yellow pages. June 2009 Directories Canpages ZipLocal CS$2.4million ZipLocal is a Canadian local search engine. July 2009 Directories LB2 Group Ltd. Ketchum Directory NA Ketchum Directory Advertising, a wholly owned subsidiary of Advertising Omnicom Group Inc., is one of the largest directory advertising agencies in the US. © Heernet Ventures Limited. All Rights Reserved
  • 5. Published by: Heernet ventures limited London UK Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web:, © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation. © Heernet Ventures Limited. All Rights Reserved