Yellow Pages Industry Monitor (Issue 6, June 2009)


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A fortnightly newsletter covering developments in the global yellow pages and local search industry. The newsletter is free and is also available for download at is a leading website providing information and analysis on the global media industry.

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Yellow Pages Industry Monitor (Issue 6, June 2009)

  1. 1. Yellow Pages Industry Monitor Monitoring industry and company developments in the global yellow pages and local search Industries | Fortnightly newsletter | Issue No. 6, Published 29h June 2009 | Published by Heernet Ventures Limited ( | Subscribe at | News Zoodango forms partnership with Citysearch to launch local search engine MapQuest launches local search application for mobiles Yellow Pages Group launches Yellow Pages ecoGuide Multiplied Media Corporation launches Poynt local search application in UK Elysium Internet launches Canpages acquires ZipLocal 11850 Directory Enquiries appoints new CEO Beyond Commerce launches LocalAdlink in Australia Eniro forms partnership with Navteq Herold Business acquires Data Share price performance Deal sheet (Feb - June 09) The view from Europe….North America…..Asia……Latin America……Middle East…………... Heernet Ventures publishes this newsletter as part of its research coverage of the yellow pages industry. You can access more research on the yellow pages industry from our research website at If you are in the local search industry or are a financial investor seeking market or company analysis, we can assist you. With dedicated research analysts based in both Europe and Asia, we are well placed to provide ‘on the ground’ assistance and support in most countries. Over the last five years, we have worked on a number of advisory assignments in the industry on areas such as growth strategy, product benchmarking, competitor intelligence and acquisition search. For an initial discussion, please contact us on +44 (0) 208 180 7223 or by email on © Heernet Ventures Limited. All Rights Reserved
  2. 2. News Zoodango forms partnership with Citysearch to Multiplied Media Corporation launches Poynt local launch local search engine search application in UK 16th June 2009 18th June 2009 Zoodango Inc., a US communications company, has Canadian local search service provider Multiplied Media launched GeoPages, a local search engine ( Corporation has launched Poynt, a local search application The company has partnered with Citysearch, an online local for BlackBerry smartphones in the UK. It is also available guide in the US, to provide search content for the website. in the US, Canada and Europe through agreements with GeoPages also has GeoBlog, an additional feature whereby vertical content providers. Multiplied Media Corporation is users can share their ideas and experiences regarding a mobile local search services provider in Calgary. searches. GeoPages features 15.5 million business listings and more than 600,000 user reviews. Elysium Internet launches 22nd June 2009 MapQuest launches local search application for mobiles Elysium Internet Inc., a next-generation local Internet 16th June 2009 advertising and media company based in Florida, has launched, an online directory. The MapQuest has launched local search application MapQuest company operates in directory and media services and builds 4 Mobile. The application has been developed for iPhone direct navigation online directories and portals. and iPod Touch and helps users with maps and directions. MapQuest Inc. is an Internet, mobile and business solutions provider and has more than 43 million users (April 2009). It Canpages acquires ZipLocal is a wholly owned subsidiary of AOL. 22nd June 2009 ZipLocal Inc. has entered into an agreement with JLA CP Yellow Pages Group launches Yellow Pages Holding Inc. to sell its assets and subsidiary Zip411 ecoGuide Enterprise Inc. for $2.4 million. JLA CP Holding Inc. will 17th June 2009 further sell all assets acquired from ZipLocal to Canpages Inc. Canpages also plans to acquire, a local Yellow Pages Group, a Canadian directory publisher, has online business search directory. Canpages is one of the launched a yellow pages ecoGuide in collaboration with a largest local search and directory publishers in Canada. The number of environmental organisations such as Earth Day company has more than 3.5 million unique visitors every Canada, Equiterre and Green Communities Canada, and month and a reach of more than 8 million households and local municipalities and recycling councils. Yellow pages businesses in Canada. ZipLocal Inc. is a local search ecoGuide will be included in the front section of all new engine based in Canada. yellow pages directories and will include municipal environmental services, a 3R directory for households and many more environmental searches. Yellow Pages Group 11850 Directory Enquiries appoints new CEO generated $1.7 billion in revenue in 2008. 22nd June 2009 11850 Directory Enquiries, based in Ireland, has appointed Susan Branchflower as its new CEO. Branchflower was previously director of marketing at 3 Ireland, a © Heernet Ventures Limited. All Rights Reserved
  3. 3. telecommunications company. 11850 was established by Beyond Commerce launches LocalAdlink in Conduit, the Ireland-based directory enquiries company. Australia 24th June 2009 Geodeli launches Sherpa local application Beyond Commerce Inc., an e-commerce solutions, local advertising and social networking company, has launched 22nd June 2009 LocalAdLink in Australia. LocalAdLink is a local search Geodelic, a mobile technology company based in California, directory and advertising network. The company has has launched Sherpa, a local search application, in partnered with more than 100 search engines, including partnership with T-Mobile USA Inc. Sherpa is a local Google, Yahoo and MSN, for search content. application for T-Mobile’s myTouch 3G. The application uses a bespoke search engine, GENIE (Geodelic ENgine for Interest Evaluation) which automatically learns users’ Eniro forms partnership with Navteq favourite locations and lifestyle behaviour to customise its 24th June 2009 search. T-Mobile USA is a US subsidiary of T-Mobile International AG, the mobile communications subsidiary of Eniro, the Nordic directories company has formed a Deutsche Telecom AG. partnership with the digital maps provider, Navteq, whereby Eniro’s local content will be made available on navigation devices using Navteq maps. Eniro will provide local partners with The Dallas Morning News information about more than 30,000 SMEs in the Nordic region through Navteq. Eniro is a directory and search 24th June 2009 provider in the Nordic media market. The company US local search engine has formed a partnership generated SEK6.6 billion in revenue in 2008. with The Dallas Morning News to provide local search on The Dallas Morning News, a subsidiary of A.H. Belo Corporation, is one of the largest Herold Business acquires newspapers in Texas with an online readership of more than 25th June 2009 1.5 million. A.H. Belo Corp. is a newspaper and online content publisher. Austrian yellow pages publisher Herold Business Data GmbH has acquired a 24% stake in, an Austrian local search website built around user generated content; it was launched in 2007. Herold Business Data publishes Austrian telephone and yellow pages directories in print, online and via mobiles. The company also offers lead generation services and direct and search engine marketing. © Heernet Ventures Limited. All Rights Reserved
  4. 4. Share price data Company name Reuters Bloomberg Currency Current % Change Code Code price 1 mth 6 mth 12 mth Eniro AB ENIRO.ST ENRO.SS SEK 7.15 -30.2 54.8 -33.0 Pages Jaunes PAJ.PA PAJ.FP EUR 6.99 -16.2 -2.9 -26.7 Seat Pagine Gialle PGIT.MI PG:IM EUR 0.17 -19.0 -64.9 -71.0 Telegate TGTG.DE TGT:GR EUR 7.75 -13.4 23.8 -31.4 Yell Group YELL.L YELL:LN GBP 28.00 -15.8 -40.4 -63.4 Yellow Pages Income Fund YLO_u.TO YLO-U:CN CAD 5.40 -8.5 -2.0 -41.8 Yellow Pages (Singapore) YELP.SI YPG:SP SGD 0.35 -1.4 81.58 -50.71 th updated: 26 June 2009 © Heernet Ventures Limited. All Rights Reserved
  5. 5. Deal Sheet A summary of key deals and joint ventures over the last 5 months. Date Sub Sector Investor Investee Terms Details February Directories Yellow Pages New APN News and N.A. APN News and Media disinvested online business directory 2009 Zealand Media Ltd to Yellow Pages New Zealand. February Directories Helion Venture GETIT Infoservices INR200 Helion Venture Partners invested in GETIT Infoservices (p) Ltd, a 2009 Partners (P) Ltd million yellow pages and directories publisher, to expand GETIT's services across the country. March Directories Eniro AB Oreo AB SEK6.6 Swedish search and directory services provider Eniro AB acquired 2009 million Oreo AB, a local public procurement services company. March Directories Yellow Pages Insis (IE Singapore US$6.0 Yellow Pages (Singapore) acquired a stake in Insis, a wholly 2009 (Singapore) Holdings) million owned subsidiary of IE Singapore Holdings. April Directories LocalTel Shamrock Media NA LocalTel, a directory publisher, acquired Shamrock Media 2009 Incorporated Incorporated, another directory publisher. June Mobile local Multiplied Media UnoMobi Group NA Multiplied Media Corporation Group is a mobile local search 2009 search services provider in Calgary. UnoMobi is a mobile software development company. June Directories Herold Business NA Herold Business Data GmbH acquired a 24% stake in 2009 Data GmbH Herold Business Data GmbH is a yellow pages publisher in Austria. offers international social yellow pages. June Directories Canpages ZipLocal Inc. $2.4 million ZipLocal is a Canadian local search engine. 2009 © Heernet Ventures Limited. All Rights Reserved
  6. 6. Published by: Heernet ventures limited London UK Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Web:, © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet ventures limited and its directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation. © Heernet Ventures Limited. All Rights Reserved