Turkey – Media Industry
Profile
Country Profile
August 2009




For information and analysis on the global media industry,...
ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisor...
Table of Contents

COUNTRY PROFILE
MEDIA MARKET CHARACTERISTICS
ADVERTISING ANALYSIS
TOTAL ADSPEND ANALYSIS
ADSPEND ANALYS...
Table of Figures
FIGURE 1. KEY MACROECONOMIC DATA
FIGURE 2. EMPLOYED POPULATION
FIGURE 3. MAP OF TURKEY
FIGURE 4. GDP GROW...
FIGURE 51.    MOBILE TELECOMS, MARKET SHARE OF MAJOR OPERATORS (2008)
FIGURE 52.    MOBILE TELECOMS, ARPU TRENDS (2007 – 0...
FIGURE 105.   DOGUS GROUP, RADIO CHANNELS
FIGURE 106.   DOGUS GROUP, WEBSITES
FIGURE 107.   IHLAS HOLDING AS, SUMMARY FINA...
The Turkish media industry is one of the most attractive media markets in the world.        With its
strong economic growt...
To order this report, please
visit shop.g2mi.com
or call +44 208 180 7223
We publish a wide range of reports and market da...
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Turkey Media Industry Profile

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The Turkish media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Turkey is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Turkish media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Brazil companies such as Dogan Yayin Holdings, Dogus Group and Ilhas Holdings. The report is 87 pages in length and has 116 tables and charts.

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Transcript of "Turkey Media Industry Profile"

  1. 1. Turkey – Media Industry Profile Country Profile August 2009 For information and analysis on the global media industry, visit G2Mi.com.
  2. 2. ABOUT THE AUTHOR This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com. Published by: Heernet Ventures Limited Private Limited Company. Registered in England (No. 4829700) Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation.
  3. 3. Table of Contents COUNTRY PROFILE MEDIA MARKET CHARACTERISTICS ADVERTISING ANALYSIS TOTAL ADSPEND ANALYSIS ADSPEND ANALYSIS BY MEDIA TOP ADVERTISING CATEGORIES 2009 INTERIM DATA SECTOR PROFILES TELEVISION Overview Audience share analysis Adspend analysis RADIO NEWSPAPERS Overview Market size and structure Adspend analysis ONLINE MEDIA MAGAZINES OUTDOOR ADVERTISING TELECOMS ENVIRONMENT FOREIGN INVESTMENT COMPANY PROFILES CUKUROVA GROUP Activities Management Media operations DOGAN YAYIN HOLDING Group profile Newspaper Publishing Magazine and book publishing Television Broadcasting Online media Other media operations Non-media operations DOGUS GROUP Group profile Media operations IHLAS HOLDING Group profile Activities Financials Management and ownership Media operations
  4. 4. Table of Figures FIGURE 1. KEY MACROECONOMIC DATA FIGURE 2. EMPLOYED POPULATION FIGURE 3. MAP OF TURKEY FIGURE 4. GDP GROWTH (1998-2008) FIGURE 5. MEDIA REGULATORY ENVIRONMENT FIGURE 6. ADSPEND GROWTH (2000 – 2008) FIGURE 7. ADSPEND GROWTH (1996 – 2008) FIGURE 8. ADSPEND GROWTH (Q1 2006-Q1 2009) FIGURE 9. TURKISH ADVERTISING DATA (2004-2006, ZENITH OPTIMEDIA) FIGURE 10. TURKISH ADVERTISING DATA (2004-2008) FIGURE 11. TURKISH QUARTERLY ADSPEND DATA BY MEDIA (Q1 2007 – Q1 2009) FIGURE 12. ADSPEND ANALYSIS (% CAGR, 2004 – 08) FIGURE 13. ADSPEND ANALYSIS (ADSPEND BY MEDIA TYPE, 2008) FIGURE 14. TOP ADVERTISING CATEGORIES (2005 - 08) FIGURE 15. ADSPEND BY MEDIA (Q1 2009) FIGURE 16. TELEVISION, HOUSEHOLDS FIGURE 17. TELEVISION, ADSPEND (2004 – 08) FIGURE 18. TELEVISION, MAJOR BROADCASTERS FIGURE 19. TELEVISION, CHANNELS BY GEOGRAPHIC REACH FIGURE 20. TELEVISION, CHANNELS BY SEGMENT FIGURE 21. TELEVISION, % SHARE BY TV PLATFORM FIGURE 22. TELEVISION, PENETRATION BY TV PLATFORM TYPE FIGURE 23. TELEVISION, AUDIENCE SHARE ANALYSIS (PRIMETIME, 2002 – Q1 09) FIGURE 24. TELEVISION, AUDIENCE SHARE ANALYSIS (ALL DAY, 2002 – Q1 09) FIGURE 25. TELEVISION, ADSPEND MARKET SHARE OF MAJOR PLAYERS FIGURE 26. TELEVISION, AD REVENUES OF THEMATIC CHANNELS (2006 – 09) FIGURE 27. TELEVISION, TOP ADVERTISING CATEGORIES (2008) FIGURE 28. RADIO, MAJOR PLAYERS FIGURE 29. RADIO, CHANNELS BY GEOGRAPHIC REACH FIGURE 30. NEWSPAPERS, MAJOR PLAYERS FIGURE 31. NEWSPAPERS, TOTAL DAILY CIRCULATION (2003 – Q1 09) FIGURE 32. NEWSPAPERS, LEADING TITLES (BY DAILY SALES) FIGURE 33. NEWSPAPERS, PUBLISHERS’ MARKET SHARE (BY TOTAL CIRCULATION) FIGURE 34. NEWSPAPERS, ADSPEND GROWTH (2000 – 10E) FIGURE 35. NEWSPAPERS, TOP ADVERTISING CATEGORIES (2008) FIGURE 36. INTERNET ADSPEND (2004 – 08) FIGURE 37. INTERNET SUBSCRIBER DATA FIGURE 38. E-COMMERCE MARKET VOLUME (2006 – 09E) FIGURE 39. DEMOGRAPHICS OF INTERNET USERS (2007) FIGURE 40. LEADING WEBSITES IN TURKEY FIGURE 41. MAGAZINE PUBLISHERS FIGURE 42. MARKET SHARE OF PUBLISHERS (CIRCULATION) FIGURE 43. DOGAN BURDA GROUP INFORMATION FIGURE 44. MAGAZINES, CIRCULATION TRENDS (2003-2008) FIGURE 45. MAGAZINES, CIRCULATION TRENDS (Q1 08 – Q1 09) FIGURE 46. OUTDOOR ADVERTISING, ADSPEND (2004 – 08) FIGURE 47. TOP ADVERTISERS IN OUTDOOR ADVERTISING FIGURE 48. STROER GROUP DATA FIGURE 49. MOBILE SUBSCRIBER BASE FIGURE 50. MOBILE TELECOMS, SUBSCRIBER BASE BY OPERATOR
  5. 5. FIGURE 51. MOBILE TELECOMS, MARKET SHARE OF MAJOR OPERATORS (2008) FIGURE 52. MOBILE TELECOMS, ARPU TRENDS (2007 – 09) FIGURE 53. TURKISH TELECOM, VODAFONE’S SUBSCRIBER BASE FIGURE 54. FOREIGN INVESTMENT RULES FIGURE 55. RECENT INVESTMENTS AND TRANSACTIONS FIGURE 56. CUKUROVA GROUP, KEY DEVELOPMENTS FIGURE 57. CUKUROVA GROUP, KEY ACTIVITIES (MEDIA) FIGURE 58. CUKUROVA GROUP, KEY MANAGEMENT FIGURE 59. CUKUROVA GROUP, NEWSPAPER TITLES FIGURE 60. CUKUROVA GROUP, NEWSPAPER CIRCULATION FIGURE 61. CUKUROVA GROUP, MAGAZINE TITLES FIGURE 62. CUKUROVA GROUP, TELEVISION CHANNELS FIGURE 63. CUKUROVA GROUP, RADIO CHANNELS FIGURE 64. DOGAN YAYIN HOLDING, SUMMARY FINANCIALS FIGURE 65. DOGAN YAYIN HOLDING, KEY DEVELOPMENTS FIGURE 66. DOGAN YAYIN HOLDING, KEY ACTIVITIES FIGURE 67. DOGAN YAYIN HOLDING, BASIC FINANCIAL INFORMATION FIGURE 68. DOGAN YAYIN HOLDING, REVENUE BY SEGMENT FIGURE 69. DOGAN YAYIN HOLDING, KEY TRANSACTIONS FIGURE 70. DOGAN YAYIN HOLDING, KEY MANAGEMENT FIGURE 71. DOGAN YAYIN HOLDING, SHAREHOLDING STRUCTURE FIGURE 72. DOGAN YAYIN HOLDING, NEWSPAPER TITLES FIGURE 73. HURRIYET GAZETECILIK, INTERNATIONAL OPERATIONS FIGURE 74. HURRIYET GAZETECILIK, HURRIYET NEWSPAPER SUPPLEMENTS FIGURE 75. DOGAN GAZETECILIK, MILLIYET NEWSPAPER SUPPLEMENTS FIGURE 76. DOGAN YAYIN HOLDING, NEWSPAPER CIRCULATION BY TITLE (2003 – 08) FIGURE 77. HURRIYET GAZETECILIK, SUMMARY FINANCIALS (2004 – 08) FIGURE 78. HURRIYET GAZETECILIK, REVENUE SEGEMENTATION (2004 – 08) FIGURE 79. DOGAN GAZETECILIK, SUMMARY FINANCIALS (2004 – 07) FIGURE 80. DOGAN GAZETECILIK, REVENUE BY NEWSPAPER TITLE (2004 – 07) FIGURE 81. DOGAN GAZETECILIK, REVENUE SEGMENTATION (2004 – 07) FIGURE 82. DOGAN BURDA, MAGAZINE TITLES FIGURE 83. DOGAN BURDA, MAGAZINE CIRCULATION FIGURE 84. DOGAN BURDA, SUMMARY FINANCIALS (2006 – 08) FIGURE 85. DOGAN BURDA, REVENUE SEGMENTATION (2006 – 08) FIGURE 86. DOGAN BURDA, KEY MANAGEMENT FIGURE 87. DOGAN TV GROUP, TELEVISION CHANNELS FIGURE 88. DOGAN TV GROUP, TELEVISION CHANNEL AUDIENCE SHARE FIGURE 89. DOGAN TV GROUP, KANAL D ROMANIA (AUDIENCE SHARE) FIGURE 90. DOGAN YAYIN HOLDING, D-SMART PACKAGE OFFERING FIGURE 91. DOGAN YAYIN HOLDING, D-SMART SUBSCRIBER BASE (2007 - 08) FIGURE 92. DOGAN YAYIN HOLDING, RADIO CHANNELS FIGURE 93. DOGAN YAYIN HOLDING, PRODUCTION SUBSIDIARIES FIGURE 94. DOGAN YAYIN HOLDING, WEBSITES FIGURE 95. DOGAN TELEKOM, TELECOM SERVICES FIGURE 96. DOGUS GROUP, SUMMARY FINANCIALS FIGURE 97. DOGUS GROUP, KEY DEVELOPMENTS FIGURE 98. DOGUS GROUP, KEY ACTIVITIES (MEDIA) FIGURE 99. DOGUS GROUP, SUMMARY FINANCIALS FIGURE 100. DOGUS GROUP, REVENUE SEGMENTATION FIGURE 101. DOGUS GROUP, KEY TRANSACTIONS FIGURE 102. DOGUS GROUP, KEY MANAGEMENT FIGURE 103. DOGUS GROUP, MAGAZINE TITLES FIGURE 104. DOGUS GROUP, TELEVISION CHANNELS
  6. 6. FIGURE 105. DOGUS GROUP, RADIO CHANNELS FIGURE 106. DOGUS GROUP, WEBSITES FIGURE 107. IHLAS HOLDING AS, SUMMARY FINANCIALS FIGURE 108. IHLAS HOLDING AS, KEY DEVELOPMENTS FIGURE 109. IHLAS HOLDING A.S, KEY SUBSIDIARIES FIGURE 110. IHLAS HOLDING AS, SUMMARY FINANCIALS FIGURE 111. IHLAS HOLDING AS, REVENUE SEGMENTATION FIGURE 112. IHLAS HOLDING A.S, KEY TRANSACTIONS FIGURE 113. IHLAS HOLDING A.S, KEY MANAGEMENT FIGURE 114. IHLAS HOLDING A.S, SHAREHOLDING STRUCTURE FIGURE 115. IHLAS YAYIN HOLDING, PRINT VOLUMES OF TURKIYE NEWSPAPER FIGURE 116. IHLAS YAYIN HOLDING, CIRCULATION OF TURKIYE NEWSPAPER
  7. 7. The Turkish media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Turkey is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Turkish media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Brazil companies such as Dogan Yayin Holdings, Dogus Group and Ilhas Holdings. The report is 87 pages in length and has 116 tables and charts. Introduction Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry. Contents The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products. Industry Expertise As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry. Reasons to buy These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
  8. 8. To order this report, please visit shop.g2mi.com or call +44 208 180 7223 We publish a wide range of reports and market data on the global media industry. Details on the f publications can be viewed at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment banks. Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)

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