Brazil – Media Industry
Profile
Country Profile
August 2009




For information and analysis on the global media industry,...
ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisor...
Table of Contents

COUNTRY PROFILE
MEDIA MARKET OVERVIEW
MARKET CHARACTERISTICS
ADVERTISING ANALYSIS
TELEVISION
RADIO
NEWS...
Table of Figures
FIGURE 1. BRAZIL, KEY MACRO-ECONOMIC DATA
FIGURE 2. BRAZIL, GROWTH IN POPULATION
FIGURE 3. MAP OF BRAZIL
...
FIGURE 51.   EDITORIAL ABRIL, PUBLICATION TITLES
FIGURE 52.   EDITORIAL ABRIL, TOP 20 MAGAZINES BY CIRCULATION
FIGURE 53. ...
The Brazilian media industry is one of the most attractive media markets in the world.      With its
strong economic growt...
To order this report, please
visit shop.g2mi.com
or call +44 208 180 7223
We publish a wide range of reports and market da...
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Brazil Media Industry Profile

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The Brazilian media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Brazil is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Brazilian media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Brazil companies such as Globo and Abril.

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Brazil Media Industry Profile

  1. 1. Brazil – Media Industry Profile Country Profile August 2009 For information and analysis on the global media industry, visit G2Mi.com.
  2. 2. ABOUT THE AUTHOR This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com. Published by: Heernet Ventures Limited Private Limited Company. Registered in England (No. 4829700) Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation.
  3. 3. Table of Contents COUNTRY PROFILE MEDIA MARKET OVERVIEW MARKET CHARACTERISTICS ADVERTISING ANALYSIS TELEVISION RADIO NEWSPAPERS MAGAZINES OUTDOOR ADVERTISING TELECOMS ENVIRONMENT FOREIGN INVESTMENT COMPANY PROFILES EDITORIAL ABRIL SA GRUPO BANDEIRANTES DE COMUNICACAO ORGANIZAÇOES GLOBO
  4. 4. Table of Figures FIGURE 1. BRAZIL, KEY MACRO-ECONOMIC DATA FIGURE 2. BRAZIL, GROWTH IN POPULATION FIGURE 3. MAP OF BRAZIL FIGURE 4. BRAZIL, GDP GROWTH (1990-2008) FIGURE 5. BRAZIL, 20 MOST POPULOUS CITIES FIGURE 6. BRAZIL, GDP GROWTH RATE (QUARTERLY) FIGURE 7. BRAZILIAN ADVERTISING, GROWTH (1996 – 2008) FIGURE 8. BRAZILIAN ADVERTISING DATA BY MEDIA (2001 – 2008) FIGURE 9. BRAZILIAN ADVERTISING, % SPLIT BY ADSPEND TYPE (2008) FIGURE 10. BRAZILIAN TELEVISION, AUDIENCE SHARE OF LEADING CHANNELS FIGURE 11. BRAZILIAN TELEVISION, MAJOR OPERATORS FIGURE 12. BRAZILIAN TELEVISION, ADSPEND GROWTH FIGURE 13. BRAZILIAN RADIO, MAJOR PLAYERS FIGURE 14. BRAZILIAN RADIO, ADSPEND GROWTH FIGURE 15. BRAZILIAN NEWSPAPERS, LEADING PAID NEWSPAPERS (BY AVERAGE DAILY CIRCULATION) FIGURE 16. BRAZILIAN NEWSPAPERS, DAILY CIRCULATION TRENDS FIGURE 17. BRAZILIAN NEWSPAPERS, AVERAGE DAILY CIRCULATION (BY IVC) FIGURE 18. BRAZILIAN NEWSPAPERS, NUMBER OF NEWSPAPERS IN CIRCULATION FIGURE 19. BRAZILIAN NEWSPAPERS, PENETRATION OF WEEKLY NEWSPAPERS (%) FIGURE 20. BRAZILIAN NEWSPAPERS, DAILY CIRCULATION TRENDS (%) FIGURE 21. BRAZILIAN NEWSPAPERS, TOTAL VOLUME OF ADVERTISING PAGES SOLD IN NEWSPAPERS FIGURE 22. BRAZILIAN NEWSPAPERS, NUMBER OF NEWSPAPERS PUBLISHED IN EACH REGION FIGURE 23. BRAZILIAN NEWSPAPERS, ONLINE NEWSPAPER READERS FIGURE 24. BRAZILIAN NEWSPAPERS, ADSPEND FIGURE 25. BRAZILIAN NEWSPAPERS, ADSPEND GROWTH FIGURE 26. BRAZILIAN NEWSPAPERS, LEADING ADVERTISERS FIGURE 27. BRAZILIAN NEWSPAPERS, ADSPEND SEGMENTATION FIGURE 28. BRAZILIAN NEWSPAPERS, TOP 10 ADVERTISING CATEGORIES FIGURE 29. BRAZIL ONLINE, INTERNET USERS FIGURE 30. BRAZIL ONLINE, LEADING WEBSITES FIGURE 31. BRAZIL ONLINE, LEADING SOCIAL NETWORKING WEBSITES (SEPTEMBER 2008) FIGURE 32. BRAZIL ONLINE, B2C E-COMMERCE GROWTH FIGURE 33. BRAZIL ONLINE, BUYER TRENDS FIGURE 34. BRAZIL ONLINE, RETAIL MARKET REVENUE FIGURE 35. BRAZIL ONLINE, BROADBAND USERS (TELECOMUNICAÇÕES DE SÃO PAULO S.A. – TELESP) FIGURE 36. BRAZILIAN MAGAZINES, CIRCULATION GROWTH FIGURE 37. BRAZILIAN MAGAZINES, CIRCULATION TRENDS FIGURE 38. BRAZILIAN MAGAZINES, LEADING WEEKLY TITLES (BY CIRCULATION) FIGURE 39. BRAZILIAN MAGAZINES, LEADING MONTHLY TITLES (BY CIRCULATION) FIGURE 40. BRAZILIAN MAGAZINES, ADSPEND GROWTH FIGURE 41. BRAZILIAN MAGAZINES, NUMBER OF PAGES FOR ADVERTISING BY GENRE FIGURE 42. BRAZILIAN OUTDOOR ADVERTISING, ADSPEND GROWTH FIGURE 43. BRAZILIAN OUTDOOR ADVERTISING, KEY PLAYERS FIGURE 44. BRAZILIAN TELECOMMUNICATIONS, MARKET SHARE OF MOBILE OPERATORS FIGURE 45. BRAZILIAN TELECOMMUNICATIONS, MOBILE SUBSCRIBERS FIGURE 46. BRAZIL, FDI TRENDS FIGURE 47. BRAZIL, FDI (DISTRIBUTION BY COUNTRY) FIGURE 48. EDITORIAL ABRIL, SUMMARY FINANCIALS FIGURE 49. EDITORIAL ABRIL, SUBSIDIARIES FIGURE 50. GRUPO ABRIL, KEY ACTIVITIES
  5. 5. FIGURE 51. EDITORIAL ABRIL, PUBLICATION TITLES FIGURE 52. EDITORIAL ABRIL, TOP 20 MAGAZINES BY CIRCULATION FIGURE 53. EDITORIAL ABRIL, TOP 20 MAGAZINE BY SUBSCRIPTIONS FIGURE 54. EDITORIAL ABRIL, TOP 20 WEBSITES BY VIEWERSHIP FIGURE 55. EDITORIAL ABRIL, TELEVISION CHANNELS FIGURE 56. EDITORIAL ABRIL, BASIC FINANCIAL INFORMATION FIGURE 57. EDITORIAL ABRIL, KEY MANAGEMENT FIGURE 58. BANDEIRANTES GROUP, KEY ACTIVITIES FIGURE 59. BANDEIRANTES GROUP, RADIO STATIONS FIGURE 60. BANDEIRANTES GROUP, TELEVISION CHANNELS FIGURE 61. BANDEIRANTES GROUP, NEWSPAPER TITLES FIGURE 62. BANDEIRANTES GROUP, WEBSITES FIGURE 63. BANDEIRANTES GROUP, KEY MANAGEMENT FIGURE 64. GLOBO, SUMMARY FINANCIALS FIGURE 65. GLOBO, KEY ACTIVITIES FIGURE 66. GLOBO, SUBSIDIARIES FIGURE 67. GLOBO, TELEVISION CHANNELS FIGURE 68. GLOBO, BASIC FINANCIAL INFORMATION FIGURE 69. GLOBO, BASIC FINANCIAL INFORMATION (QUARTERLY) FIGURE 70. GLOBO, REVENUE BY SEGMENT (QUARTERLY) FIGURE 71. GLOBO, REVENUE SEGMENTATION (Q3 08) FIGURE 72. GLOBO, KEY MANAGEMENT TEAM
  6. 6. The Brazilian media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Brazil is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Brazilian media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Brazil companies such as Globo and Abril. Introduction Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry. Contents The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products. Industry Expertise As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry. Reasons to buy These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
  7. 7. To order this report, please visit shop.g2mi.com or call +44 208 180 7223 We publish a wide range of reports and market data on the global media industry. Details on the f publications can be viewed at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment banks. Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)

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