Impact of Fiscal Cliff Impasse on Marketing Activities in High-Tech Sector

Impact of Fiscal Cliff Impasse onMarketing Activities in High-Tech Sector A Survey of 113 Marketing Professionals with Technology Providers Enterprise Market. Survey Conducted Between December 3, 2012 and December 21, 2012BizTechReportswww.biztechreports.com

2Key Findings: BizTechReports www.biztechreports.com

3 Survey Covered A Broad Cross- Section of Enterprise Technology Sector.BizTechReportswww.biztechreports.com

4 25 Percent of Respondents Report that Marketing Budgets Have Been Reduced Because of Fiscal Cliff Impasse.BizTechReportswww.biztechreports.com

5 41 Percent Attribute Reductions in Internal Marketing Staffs to Fiscal Cliff Uncertainty.BizTechReportswww.biztechreports.com

6 39 Percent of Respondents Suggest Joint Marketing Initiatives Hampered Because of Fiscal Cliff Uncertainty.BizTechReportswww.biztechreports.com

7 One in four Respondents Indicate a Negative Impact on Print Advertising Plans for 2013.BizTechReportswww.biztechreports.com

8 34 Percent Say that Digital Advertising/ Online Marketing Initiatives for 2013 will be Negatively Affected by Fiscal Cliff Uncertainty.BizTechReportswww.biztechreports.com

9About G2MarketFounded in 1994, G2Market is a Washington D.C. based thought leadership research andconsulting firm that specializes in developing measurable and accountable consultativecommunications strategies for organizations in the high-technology sector. G2Market’scontent management and marketing team provides CMOs with solutions that fullyleverage the tools, tactics and techniques of today’s digital age. Moreover, we make sureto close the loop with sales activities to generate measurable results (www.G2Market.com).About BizTechReportsBizTechReports is an independent reporting agency with offices in Washington, DC andToronto, Canada. We analyze user trends in business technology. Our reports explore therole that technology products and services play in the overall economy and/or in specificvertical industries. It is the mission of BizTechReports to put enterprise technologies intoa context that business decision-makers can understand and appreciate (www.biztechreports.com). BizTechReports www.biztechreports.com

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Impact of Fiscal Cliff Impasse on Marketing Activities in High-Tech Sector

by G2Market on Dec 26, 2012

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