• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Michelle Wiarda Graphic Design Portfolio

Michelle Wiarda Graphic Design Portfolio



Graphic design portfolio showing examples of Michelle Wiarda\'s work.

Graphic design portfolio showing examples of Michelle Wiarda\'s work.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Michelle Wiarda Graphic Design Portfolio Michelle Wiarda Graphic Design Portfolio Presentation Transcript

    • Introduction I have over eleven years experience in art direction, creative direction, and production. I have been responsible for the concept, design, and production of B2B and B2C marketing and follow up materials. I determined overall branding strategies consistent with company directions on projects including catalog design, packaging design, print advertisements, e-mail marketing, trade show graphics, alternative marketing pieces and web design. I have created, designed and produced catalogs in a wide range of formats from Slim Jim and Mini catalogs, to a 388 page annual Master catalog. I have been responsible for every aspect of the graphic design and direct mail marketing process, from concept to completion. I have created corporate identity packages, logos, advertisements, direct mail pieces, brochures, postcards, sales sheets, trade show display graphics, durotran signage, package designs, posters, t-shirt designs, web graphics, web sites, e-mail blasts, mini web sites and more. I have a strong background in photography and in traditional as well as digital printing techniques. I have extensive experience working with color separators to ensure excellent color matching of products. I have spent a considerable amount of time attending press runs during the printing of the final product to assure the best possible results. I have over ten years of experience in color correction, photo restoration and photo manipulation. I have managed many print jobs and I know the best practices required to optimize a print budget. I have worked with printers to get the most from the job by optimizing the design to achieve the maximum savings on bulk mailings. My specialties include; art direction, creative direction, graphic and web design and production, catalog design and production, web graphics, photography—both product and fine art photography, color separations, photo manipulation, photo restoration, photo to traditional or digital painting conversions, watercolor painting, digital painting, illustration, marketing direction, and copywriting. I own a small business, G2G Visions, LLC, through which I market my fine art and photography, and offer contractual consultant design services. I am professional, creative, efficient, hard working, organized, and a self-starter. I am comfortable working on a contract or consultant basis, solo, with a creative team or as an in-house designer.
    • Resume Michelle E. Wiarda 1032 Kokomo Key Lane, Delray Beach, Florida 33483 Phone: 561.271.0781 e-mail: michelle@g2gvisions.com Objective My objective is to use strong conceptual thinking, current graphic design technology, as well as photographic and computer software technologies to create and produce compelling visual presentations in a variety of media to convey complex messages as well as personal expression to a wide variety of audiences. Qualifications Proficient with the Mac OS 10.5.8 and Windows XP, expert knowledge in Adobe InDesign CS5, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Acrobat Professional, Dreamweaver CS5, Corel Painter X, Quark Express and Microsoft Office. Highly creative with a strong understanding of design and prepress processes and requirements in the production of graphics for print, web and multi media. Experienced in color correction and in the production of CMYK color separations. Experienced in web site production, understanding of html. • Seven + years as Art/Creative Director providing initial concept through completion, including managing creative budgets, photo studio locations, art directors, copywriters, stylists, color separators, print, and press runs. Print to web conversions, web designs, trade show management and e-mail marketing. • Eleven + years contract graphic designer; including catalog design, advertisements, package design, product photography, brochures, corporate identity packages, logo design, web design, trade show booth designs, posters, signage, and durotrans, some illustration. • Lifetime experience as a freelance photographer and in traditional and digital color darkroom techniques, color correction and retouching, product and location photography, fine art photographs. • Fine artist and watercolorist, my work is held in numerous private collections, and has been shown at Regal Fine Art, Ft. Lauderdale, Fl., Rosenbaum Fine Art, Boca Raton, Fl. and Antique Row, W. Palm Beach, Fl., and is currently at Art-Sea Living, Boynton Beach, Fl., and at 531 East, Lake Worth, Fl.
    • Employment 1995-Present Self Employed Contract Artist, Designer, Photographer • Conceptualize and create high-impact, memorable marketing programs • Provide consultant services to direct mail catalogs • Produce computer generated illustration, graphics and animations • Develop logos and corporate collateral • Produce creative posters, brochures, packaging, postcards, direct mail pieces • Product and location photography • Contract work as photographer, camera person and grip for Watermark Multimedia, Boca Raton, Fl • Third place winner in 2005 for T-shirt design for FedEx Juvenile Diabetes Walk • First place winner for T-shirt design Dade County Juvenile Diabetes Foundation 2002 • Third place winner of Bookpool.com bookmark design contest 2002 • Published in Kodak Best of Photography Annual by Photographers Forum 2006-2009 Highland Products Group, Boca Raton, Florida Marketing Director/ Art Director • Determine overall branding strategy consistent with company direction • Determine appropriate channels for advertising within budget • Catalog production, 4+ yearly, 32-36 pages, and a master version 300+ pages • Provide concept, layout, and execution of final catalog files for press • Photograph products and produce color separations • Produce publication advertisements • Copywriting for advertisements, catalogs, e-mail marketing and web • Create web sites based on individual product categories • Create e-mail blasts, promotional • Manage print budget and all print jobs • Conceive and create trade show graphics, promotional materials
    • Employment (Continued) 2002-2006 Hassler Consortium, Boca Raton, Florida Creative Director • Determine overall branding strategy consistent with company direction • Interface with marketing and merchandising managers • Production of a high-end menswear catalog six times yearly • Provide concept, layout, direction to stylists, copywriters and photographers, prepare final catalog files for press • Manage photo shoots, oversee color correction/separations • Attend press runs for color approvals • Perform image manipulation, silos and color correction • Produce logos, mailers and other direct mail media • Photograph product and produce color separations • Produce images to support web site Education Endicott College, Beverly, Massachusetts • Associates Degree Graphic Design/Commercial Art • Major in Commercial Art, Fine Art, Drafting, Photography and Darkroom Techniques • Minor in Sociology and Psychology • While attending college I interned at Humphrey, Browning, MacDougall Advertising Agency, Boston, Massachusetts Bunker Hill Community College, Charlestown, Massachusetts • Photography, Color Darkroom Techniques, Color Printing Palm Beach Community College, Boca Raton, Florida • Dreamweaver CS4, Flash CS4
    • Advertisements FWX SERIES yet another indu try benchmark SCF DISC BRAKING SYSTEM ULTRA LIGHTWEIGHT GIGA ARBORTM SPOOL DESIGN LASER IDTM LINE IDENTIFICATION TORQ-XTM DRAG CLUTCH SEALED DRAG Still the benchmark MAINTENANCE-FREE in fly reel design and performance. SMOOTHER • TOUGHER • BETTER Pictured: FWX 5/6 - WF5F +150yds. 20lb. - 3.5" Dia., 3.8oz., MSRP $250 / $125. Available in Black or Brushed Silver. Made in the USA. Tested on Animals! www.nautilusreels.com Nautilus Reels Design & Copywriting Still the unquestioned benchmark in fly reel design and performance. SEALED DRAG MAINTENANCE-FREE PATENTED CCF BRAKING SYSTEM TRUE LARGE ARBOR LIGHTWEIGHT • SMOOTHER TOUGHER • BETTER Still the benchmark in fly reel design and performance. NAUTILUS REELS, THE ORIGINAL. BEWARE OF IMITATIONS. [ : PHONEY, SHAM, MOCK, FAKE, im·i·tate 'i-mə-'tāt vt [L imitatus, pp. of imitari] � FORGE, TO APE, FALSIFY, FRAUD, COUNTERFEIT, CHEAP KNOCKOFF, PRETEND syn see COPY ] Made in the USA. Tested on Animals! www.nautilusreels.com
    • dvd & cd covers aqua cat Creative Direction, Design & Illustration DVD Cover, Video Cover et the sleek luxury liveaboard Aqua Cat, take you to the unspoiled islands, sundrenched beaches and crystalline waters of the exquisite Exuma Islands in the Bahamas. Aboard the Aqua Cat, you'll enjoy the ultimate comfort with luxury accommodations, gourmet cuisine and no-effort diving...and the ultimate adventure above and below the sea. You'll experience the underwater excitement of dramatic walls, high velocity drift dives, stunning shallow reefs, blue holes and endless creature encounters. Or discover the riches of the Exumas unpopulated picture perfect islands and cays where the opportunities for exploration, sports and just plain fun are abundant. Come discover the Aqua Cat...a liveaboard experience that is truly "A Departure from the Ordinary". Video produced by Watermark Productions Inc. ©2001 ART 18 Mins. ART 18 Mins. Cover photos by Rick Frehsee ©2001 For more information contact Aqua Cat Cruises 888-327-9600 (US Toll Free) florida council on compulsive gambling Creative Direction, Photography, Design ice blink CD Cover, CD Artwork, Cassette Cover Creative Direction, Design DVD Cover and DVD Artwork ICE BLINK ICE BLINK is the remarkable story of a conventional family of five living a very unconventional life afloat. Follow Dave and Jaja Martin and their crew of three children from their beginnings on the 25-foot day sailer Direction in which they circumnavigated the globe and join them on a sail to the Arctic where they encounter new friends, icebergs and polar bears. Share their voyage into opportunities that test their physical and mental limits, proving that self-sufficiency is the key to survival and A Family Navigating Life’s that the rewards of the world can be had with a commitment to family, a simple lifestyle Ice-Clogged Waters and the courage to choose differently. ICE BLINK is an affirmation that yes; we really can choose how we live our lives. For more on the sailing adventures of the Martins read their book “Into the Light: a family’s epic journey” by Dave and Jaja Martin, Beowulf Press 2002 and go to iceblinksail.com A SeaWorthy Production Produced by Gregory Roscoe COPYRIGHT 2006 SeaWorthy Productions ALL RIGHTS RESERVED DVD
    • Miscellaneous face shape: (inverted) the rectangle the i-triangle shoulders same width as hips Brow bone: slight waist longer legs fabrics Drape body with flowing, feminine fabrics and smooth textures. Bold prints, plaids, and wools work best on bottom half only. Lid: the oval jackets & tops Slight difference between • Single button jackets with flare at hips Crease: bust, waist & hips • Jackets with wide lapels, angled or large pockets face shape: • Mandarin collared tops or jackets t o the triangle • Deep V, U-shaped and rounded necklines • Halter style tops o Outer corner: shoulders narrower than hips • Fitted tops with shawl collars l narrow bust s broad hips & wide thighs dresses & skirts do • Asymmetric and angular angular, fitted jackets • Gathered and pleated p • Fluted r shaped & gathered skirts • Flared and trumpet o • Bias d cropped & capri pants u c big, bold accessories pants t Lipliner: s • Full leg do • Cuffed • Pleated to toe don’t one color from head • Pocket detail on hips Lipstick: straight dresses s t vertical stripes dropped waist accessories y www.empoweredangels.com l bring focus to top half crop tops do Break out the bangles! • Simple or conservative upper body Questions? Call 407.285.1884 i © 2009 Empowered Angels, Inc. styles that broaden • Bold at wrists play up strengths n formless jackets body only upper g horizontal stripes on top don’t bold color & texture Questions? Call 407.285.1884 mini-skirts on top tight clothing jackets and shrugs pleated and high waist www.empoweredangels.com round prints don’t © 2009 Empowered Angels, Inc. skinny jeans mini-skirts or short shorts www.empoweredangels.com bias cut skirts Body Type Cards Questions? Call 407.285.1884 pencil skirts Art Direction Illustration, Production © 2009 Empowered Angels, Inc. Make Up Guide | Hair Guide Art Direction Illustration, Production
    • Highland Products Group Catalogs Marketing Direction, Art Direction, Photography, Catalog Design, Trade Show Collateral, Advertising iuEmC A em Pr R I LS OMM ITE RN FU •C ISH GS IN CATe! equipment & Furnishings pICNIC TABLeS, FOLDINg t at o receive for Today’s modern Facilities TABLeS pecial and you’ll n! BENCHES, BLEACHERS, SEATING TRASH RECEPTACLES, SMOKING URNS, PLANTERS BICYCLE RACKS PARK GRILLS, CAMPFIRE RINGS STANChIONS, BArrICADeS, CrOWD CONTrOL We carry a wide selection of eCO-Friendly recycled plastic products PARKING LOT C A L L TO L L - F r e e 800.791.6908 • W W W. T h e pA r kC ATA LO g . CO m SUPPLIES MAINTENANCE AND GENERAL w w w. t h e pa r k c ata l o g . c o m • V o l u m e 1 5 . 1 EQUIPMENT
    • DeSantis Collection Creative Direction, Catalog Design, Photography, Web Graphics, Advertising, Web Marketing Essentials for the well-dressed gentleman The Leader In Custom Shirts rringbone e Sateen He Cobalt Blu irt ; CR702 Custom Sh Tie; N165 Tw ill am pione der C 2L aven CR20 Holiday 2003 N157 Cust om Shir t ; Tie ; Tie; N327 Custom Sh irt ; CR702 Pink Satee n Herring bone 2005 ING PRE S P R www.DeSanti sColl MIER ection .com Italian Neckwear Summer Stylings 2004 1-800-501-8437 | desantiscollection.com 1-800-50 1-84 37 or $24.50 www.desantiscollection.com 1-800-501-8437 ® Casuals C ustomEaste colors ever! Introducinngd our freshes a SplendidOur Custom Shirts! Colors —Especially In Seasonal A. Paisley Swing Tie N6837 021 Lilac/Lime B Reg. $65 / 6" XLong $70 S CustomEase® Textura Dobby Dress Shirt pring celebrates color. Our sophisticated palette sweeps A Lavender; White Spread collar. from playful to serene with executive flair. Effortlessly C7690 68 • $185 CustomEase®, Page 40. update your wardrobe with our innovative CustomEase® Satin-Silk Pocket Square Dress Shirts—order your preferred fabric, fit, style in just All 22 colors, Page 36. 5 steps. Make a style statement with our acclaimed Watch A1001 40 Lavender • $18 Cuff©—exclusively available on CustomEase® custom B. Echo Stripe Tie N03480 80 Powder Blue/Pink shirts.Your personal Wardrobe Consultant will readily Reg. $65 / 6" XLong $70 assist with any questions. CustomEase® Executive Broadcloth Dress Shirt W hat about more relaxed attire? Introducing Pink; White Euro Point collar and Watch Cuff©. C2220 71 • $145 CustomEase® Casuals, featuring premier fabrics CustomEase®, Page 38. (please refer to Pages 58-61) with all the precise C. Spotlight Stripe Tie tailoring of our custom dress shirt program. Of course, N5649 004 Pink/Blue Reg. $65 / 6" XLong $70 CustomEase® Trousers complement every DeSantis CustomEase® Collection custom shirt. Campione Twill Dress Shirt C2263 19 Melon • $175 R enowned for our commitment to quality, the DeSantis CustomEase®, Page 40. Diamond Bezel Cuff Links Genuine peridot center stone in Collection offers one of the most impressive selections of 24KT vermeil square. luxurious handcrafted 100% silk neckties—typically each C J425 62 14 • $150 tie matches 2 custom shirt colors plus white. And our D. Dobby Racing Stripe Tie collectable cuff links and fine accessories neatly complete N2403 009 Purple/Pink D Reg. $65 / 6" XLong $70 your wardrobe. CustomEase® Royal Oxford Dress Shirt S hopping simplified, as always. e ntle man Mint; Rimini Curved collar. C2049 05 • $160 re ssed G CustomEase®, Page 41. e ll -D E. Centered Diamonds Tie for the W N6798 013 Turquoise/Purple Reg. $65 / 6" XLong $70 als Carl DeSantis E sse nti CustomEase® for the DeSantis Collection E Fresco Dress Shirt C1823 110 Diagonal Arrow • $190 2 S PR I N G 2 0 0 5 | 1 - 8 0 0 - 5 0 1 - 8 4 3 7 CustomEase®, Page 44. www.D eSanti sCol l ec ti on.co m 3
    • DeSantis Style Creative Direction, Photography, Illustration D ES ANTIS S TYLE A U T U M N 2 0 0 6 D ES ANTIS S TYLE Catalog Design, Advertising, Web Marketing A U T U M N 2 0 0 6 A U T U M N 2 0 0 6 C O L L E C T I O N E S S TYL A N T I For nearly a decade, the DeSantis Collection has been the premier choice of discerning gentlemen in D ES M N 2 0 0 6 their quest for elegant custom shirts, silk neckties and select accessories. This superlative line continues to A U T U attract worldwide devotees with a passion for exquisite fabrics and perfect fit. Created by Carl DeSantis, one of America’s most successful entrepreneurs and a noted philanthropist, the internationally patent-pending Watch Cuff © design triggered an overwhelming volume of requests for a ready-made version. After careful consideration, the company is proud to introduce DeSantis Style. Classic tailoring traditions infused with modern spirit inspire the next generation to experience what it means to be a DeSantis man. DeSantis Style is proud to offer the Ready–made Watch Cuff © Collection. The Watch Cuff © is our exclusive patent pending design, allowing men to fully showcase their fashionable timepieces. The Watch Cuff © is the ultimate detail for gaining exposure. DeSantis is the only fashion house with the authority to manufacture P H O N E 5 6 1 - 3 9 1 - 9 9 3 9 x 2 1 0 what is to become an essential wardrobe element. F A X 5 6 1 - 3 9 1 - 0 3 4 3 - 3 - w w w . d e s a n t i s s t y l e . c o m . A new direction in casual wear F I N E D R E D E S I C S . C L A S w ea r su al in ca ti o n 2003 d ir ec ’s Day, A n ew Father HighRoads Creative Direction Logo Design, Catalog Concept & Design Ripe and ready-to-wear, Honeycomb our basic T-shirts tempt you Polos, See page 12. orking d hardw a Spring 2003 A solid, just like D Summer Sizzler 2003 — classic
    • T Shirt Design Fedex & The Juvenile Diabetes Foundation T-Shirt Concept , Design, Illustration Be a STAR. 2002 Help deliver a cure. Making Tracks to a Cure Juvenile Diabetes Research Foundation International ® Han dle wit Y hC RIT are P RIO TO: Juvenile Diabetes Research Foundation International 2002
    • Web Highland Products Group Creative Direction & Production, Mini Website Design, E-mail Campaigns, Design, Copywriting, Photography
    • Contact Information Thank you for taking the time to review my resume and portfolio. Please feel free to contact me using the information below. Michelle E. Wiarda 1032 Kokomo Key Lane, Delray Beach, Florida 33483 Phone: 561.271.0781 e-mail: michelle@g2gvisions.com Please see more of my work at : www.g2gvisions.com/designgalleryhome