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More than 800 marketing professionals shared their experiences with the marketing automation product they use on G2 Crowd; new rankings highlight how 15 products scored. The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.
Act-On, HubSpot, Marketo (MKTO), Oracle Eloqua (ORCL) and Pardot (CRM) earned Leader status based on the high customer satisfaction rating reported by users and the vendors' high market presence. High Performers – which also received high customer satisfaction scores but have smaller market presence – include Net-Results, ONTRAPORT, SalesFUSION and Genoo.
The infographic highlights some of the key data points generated by the user reviews and vendor analysis, and our Grid℠ report for marketing automation has more in-depth information on each product and how it stacks up.