Twitter strategy

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Twitter strategy

  1. 1. TwitterStrategyfor G1OBALS.org Source: http://www.jeffbullas.com/
  2. 2. http://www.jeffbullas.com/2013/03/26/40-ways-to-increase-your-twitter-followers-plus-infographic/
  3. 3. How to increaseaudience • Follow followers • Follow the big names and their followers (20-40 people at a time) • “Clean up” e.g. people that don’t follow you back • Retweets/ Replies/ Hashtags
  4. 4. Keys to twittersuccess • Timeless content rather than news • Inform, educate, inspire or entertain • Tweet multimedia (pics, videos, slideshare etc) • Automate where appropriate (tweepi, socialoomph, twitterfeed) • Tweet links to content on other social networks • Tweet consistently • Prominent twitter sharing function on blog • Tweet during busy hours: 8am to 7pm • Keep tweets short and snappy
  5. 5. Compellingheadlines • Get what you want (eg. “The secret to cheap airline travel”) • Predictions about the future • Pains (eg. “Get rid of...”) • Fact & Fiction (eg. “5 common misconceptions about ...”) • How to/ Tricks of the trade • Best/ worst • Lists (eg. “10 things you should know about...”)
  6. 6. http://www.jeffbullas.com/2013/07/08/how-to-get-more-retweets-on-twitter/
  7. 7. Hashtags • No more than three # per tweet • Use general topics like #SocialMedia #Travel etc. • Don’t make Tweets unreadable • Don’t start Tweets with #
  8. 8. AdvertisingOptions • Promoted account – Featured in search results – Appears in “who to follow” section • Promoted tweet – Search results and user timelines – Priced on Cost-per-Engagement basis – Interest targeting
  9. 9. Types of Contests • Q&A #: most creative answer wins • Q&A #: fastest (correct) answer wins • Sweepstakes (randomly chosen, retweet and/or follow to win) • Photo contest

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