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Nike by jeevan copy

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Nike profile, History, Headquarters, Products, Porters five force model/analysis, competitors, SWOT analysis, strategies, conclusion, KSF (key success factors, vision, mission

Nike profile, History, Headquarters, Products, Porters five force model/analysis, competitors, SWOT analysis, strategies, conclusion, KSF (key success factors, vision, mission

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  • 1. Company Profile American multinational manufacturing Co. Core products include footwear & apparel Unwavering commitment to advertising Key Marketing Initiative  Use of high profile athletic endorsements Nike’s brand portfolio  Nike, Cole Haan, Converse, Hurley, Nike Golf and Umbro.  75% of the growth is expected from the Nike brand.
  • 2. History Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964 In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world
  • 3. Headquarters Washington County, Oregon, United States
  • 4. Vision StatementTo carry legacy of innovative thinking,whether to develop products that help athletesof every level of ability reach their potential, orto create business opportunities that set Nikeapart from the competition and provide value forour shareholders.Mission StatementTo bring inspiration and innovation to everyathlete in the world.
  • 5. Products Nike Air Max Nike 6.0 Nike NYX Nike SB Air Zoom Yorker Air Jordan XX3 SPARQ Training Program Nike+
  • 6. 5 force model Threat of new competition Threat of substitute products or services Bargaining power of customers Bargaining power of suppliers Intensity of competitive rivalry
  • 7. Threat of new entrants (low) Capital Intensive Strong Brand Following Economies of scale High R & D Costs Industry in consolidation phase
  • 8. Substitute products (low) Other types of shoes Other sport apparel
  • 9. Supplier Power (low) Raw Materials are abundantly available Cheap resources, commodity items
  • 10. Buyer Power (high) Everything depends on Customer Preferences Price sensitivity issues Brand following Retail and vendor consolidations Growing power of retail chains e.g.Walmart
  • 11. Internal Rivalry (high) Fierce Competition- Adidas, Reebok, New Balance Mature Industry Mostly Non-Price competition Differentiation strategy Industry in Consolidation phase
  • 12. Competitorso Adidaso Reeboko Pumao New Balanceo ASICSo Converseo K-Swisso Sketcherso Others
  • 13. SWOT analysisStrengths• Brand image• Market leader in most of the world• Diverse product portfolio• Strong advertising• Experienced Management teamWeakness• Under constant scanner of Human rights companies due to its history of unethical labor practices• Premium player in price sensitive sectorOpportunity• Emerging markets• Can be a leader in developing environmentally sustainable businessThreats• Mature industry susceptible to recessions• Dependence on contracted suppliers – compliance issues• Ever Changing customer preferences• Dependence on endorse athletes• Seasonal business
  • 14. AD Strategies• Endorsing Athletes• Sponsoring Sports events• City based advertisements• Banners & Billboards• Themes on bringing inspiration and innovation to every athlete in world
  • 15. Branding message and strategy• Athletic, Influential, Outgoing, Aggressive, hi tech, futuristic, retro cool• American way of living• Associated with Athletes at top of their sport• To bring inspiration and innovation to every athlete in world
  • 16. Technology &InnovationStrategies Nike fields some of the best in class technological practicesand has a few patents to its credit. Nike emphasizes on these and has developed a lot of new products with use of high technology and sophistication
  • 17. Manufacturing Strategies• Endorsing Athletes• Sponsoring Sports events• City based advertisements• Banners & Billboards• Themes on bringing inspiration and innovation to every athlete in world
  • 18. NIKEy Success Factors• Marketing Activities• Extensive Research & Development• Production and Manufacturing Facilities• Extensive Distribution Facilities• Wide Range of Relative Products• Capable Workforce• Innovative Activities
  • 19. Conclusion Wal-Mart must adopt a friendlier corporate attitude It needs to relax anti-unionization policy Improve public perception that Wal-Mart can destroy communities International expansion should be done with the help of Local retailers
  • 20. Thank you!

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