Evaluate several aspects of the Marina looking for Marketing opportunities
Identify areas of business opportunities
Identify and suggest areas of Improvement
Ocean World Marina features and services Dominican Republic is one of the growing economies in the Caribbean as well as an important market with an aggressive growth in the tourism industry at the Caribbean. Ocean World a full Size Marina is located 3 miles west of Puerto Plata, Dominican Republic. Its strategically location is positioned between the Florida / Bahamas route and the Puerto Rico / Eastern Caribbean Region. Introduction:
Full Service Marina : A full service Marina with good maintenance, boat yard, travel-lift facility may be of top priority for a Captain in the Marina (berth) selection.
Mechanics and Services : ALL Yachts require extensive maintenance, 90% Vessels Cruising through this “Zone” will at a minimum open their engine compartments to check engine-systems prior to resuming next leg-course.
Fish & Tackle Shop : important due to North coast / Atlantic fishing grounds
Fuel services : Fuel is one critical factor in maintaining costs / they compare fuel prices through all Course-route and determine best options for re-fueling. It is important to compare Marina fuel prices with Bahamas / Turks / Luperon and Samana to create a competitive offering.
Competitive Landscape Additional Considerations:
Yatch Owners : Keep in mind, most Mega Yacht owner’s are NOT aboard during this Cruising Zone as it is common they coordinate leisure time prior in the Bahamas and re-join new guests or owners meet vessels again once same one has reached the Virgin Islands. As a result 80% Mega Yachts cruising through area, are Crew Only on-board vessels . We need to motivate their visit to the facilities using the whole complex attractions not only the Marina. Preferred Destination / Surrounding’s Current Mega yacht (85’ +) destination of choice is the Virgin Islands (Peter Island – Bitter End in V.Gorda) / Lesser Antilles such as St.Barts / St.Marteen, Yacht Haven in St.Thomas newly inaugurated Mega-Yacht Marina Competitive Landscape Additional Considerations:
Most dry-stack clientele different target market than luxury marina clientele
Develop a plan to reduce impact on overall guests-Marina image
Ocean World Marina may consider rules-regulations to ensure target clientele is attracted while discouraging other’s in a subtle professional manner, such as vessel conditions / year / length / membership- club ambiance, etc.
Right of refusal clause in order to ensure above.
Dry Stack Location-Distance! Current location-distance of dry stack facility towards drop point into dock-water is at a min. 10x farther any other Marina
All dry stack operations DROP vessels to the ground from the fork-lift incurring in boat damage, insurance claims, customer dissatisfaction, etc.
Open Fisherman’s boats prices have significantly increased on price ranging from $80k thousand US$ up to $400k thousand US$ for top of the line 40’+ Open Fisherman boats.
Time consuming will be an operational challenge due to its distance, thus creating excessive waiting periods for boat owners due to distance, not to mention limited number of Fork-lifts to provide service
75% Fishing Enthusiast overall due to location (North Coast)
80% Male – 20% female mix / fishing anglers enthusiast