Evaluation Ford Sensation 2010

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  • Evaluation Ford Sensation 2010

    1. 1. Ford Partner of Sensation Celebrate Life 2010
    2. 2. Goal Ford Fiësta Building a young, dynamic and aspirational brand by reaching Young Urban Professionals via the Sensation Marketing Platform
    3. 3. Ford Pre Event Limited Ford Fiësta Sensation Edition
    4. 4. Ford Pre Event Limited Ford Fiësta Sensation Edition • Producing a limited edition of the Ford Fiësta; ‘the Ford Fiësta Sensation edition’, with white bodywork, luxury white / metallic interior and great soundsystem • Communication/media via ABL & BTL campaign • Limited edition included tickets to Sensation, special welcome and drink, ArenA card, free parking and present afterwards
    5. 5. Ford Pre Event Limited Ford Fiësta Sensation Edition
    6. 6. Ford Pre Event Limited Ford Fiësta Sensation Edition • On the 27th of March the ticket sales started only via sensation.com, Ford was one of the 5 partners who could show a banner during the process of buying a ticket
    7. 7. Ford Pre Event Sensation Newsletter
    8. 8. Television Ford campaign with music from Sander van Doorn and integrated images from Sensation show
    9. 9. Ford Media exposure Ford at sensation.com
    10. 10. Ford Outdoor campaign from Ford
    11. 11. Ford Print Online
    12. 12. Ford 2 Official Transfer Ford cars for the artists and DJs
    13. 13. Ford
    14. 14. Ford Event - Brand activation Parking & Hospitality entrance - Special welcome at ID&T Headquarters (next to the Amsterdam ArenA) - Beautiful decorations - Welcome drink with bubbles - Glamorous picture for ‘canvas’
    15. 15. Ford
    16. 16. Ford Event - Brand Activation Party pics exclusive for Ford • Special Mobile Photo team during the night • 6.000 pics were taken • downloadable at a special Ford/Sensation website and also handed out during the night
    17. 17. Ford
    18. 18. Ford Results research Sensation Target group 2010
    19. 19. Ford Results research Sensation
    20. 20. Ford Results research Sensation
    21. 21. Ford Results research Sensation
    22. 22. Ford Results research Sensation
    23. 23. Ford Aantrekkelijkheid automerken Basis: Allen - in gemiddelde © 2010 - Ruigrok | NetPanel Results research Sensation 5 4,3 4,0 4 3,8 3,5 3,4 3,1 3 2,8 2,7 2,7 2,4 2,4 2,3 2,2 2,2 2,0 1,9 2 1,8 1 i ki n da n o at di l t at s ta rd lt VW W in pe eo de au sa oë lv zu Au Fi Se yo Fo BM M az Vo O ug is ce en it r Su To M N C Pe er R M
    24. 24. Ford Aantrekkelijkheid automerken Basis: Allen - in gemiddelde © 2010 - Ruigrok | NetPanel Results research Sensation 5 4,3 4,0 4 3,8 3,5 3,4 3,1 3 2,8 2,7 2,7 2,4 2,4 2,3 2,2 2,2 2,0 1,9 2 1,8 1 i ki n da n o at di l t at s ta rd lt VW W in pe eo de au sa oë lv zu Au Fi Se yo Fo BM M az Vo O ug is ce en it r Su To M N C Pe er R M

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