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Zahid latif khan securities (pvt) ltd

Zahid latif khan securities (pvt) ltd






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    Zahid latif khan securities (pvt) ltd Zahid latif khan securities (pvt) ltd Presentation Transcript

    • Syed Junaid Asad Arfa Iqbal GhayurM. Fuzael Amin Akbar Shahzad Shah Mushtaq 1
    • Introduction Zahid Latif Khan Securities (Pvt) Ltd is a leading Brokerage House in Islamabad Stock Exchange (ISE). Established in 1999. Zahid Latif Khan Securities Pvt Ltd has become a renowned brokerage house of the ISE with branches in Rawalpindi and Islamabad. The company is the corporate member of ISE. 2
    • Vision of ZLK Securities Our Vision is to set theThere is no limit to the joy andrich fulfillment we can have if Highest standardswe only let our visions leadthe way. In the Capital Market 3
    • Mission Statement of ZLK • To be the most progressive, dynamic and premier brokerage house by providing Zeal highest quality services to our clients. • Through professionalism, commitment, diligence, integrity, and high operational Lead efficiency. • By our teams of various branches to serve whilst maintaining the high ethical andKeenness regulatory standards. 4
    • Values of ZLK Securities • Providing the best • Working in the quality services of best interest of our Highest Clients in particular Standards to our and Capital market Customers. in general. Excellence Commitment Zest Integrity • Having the best • Maintaining High team to serve all Ethical and the needs of our Professional Valued Customers. Standards in all our dealings. 5
    • ZLK Securities Code ofEthics Be Honest to Every Client Refrain from Be Courteous Loud, and show Boisterous Respect to Talk and other Treat every Visitor Unbecoming and Client Conduct Every Client Equally Respect Uphold Rules Privacy of and every Client Regulation and Employee 6
    • SWOT Analysis of ZLK •Trust Factor •Honesty Strengths •Online Trading •90% clients in Rwp & Isb •No time delay •Services not up to mark due to large Weaknesses clientage. •Discipline due to timing. 9 till work finishes. Opportunities •Expansion to anywhere in Pakistan and abroad. •Economy •Current Affairs Threats •Terrorism •Political Instability 7
    • Organizational Structure ZLK Branch Branch Manager ISE Manager CanttDepartment of Department of Department of Department of Department of Department of Accounts / Accounts / Trading Shares Accounts Trading Shares AccountsAdministration Administration Main Regional Branch Chaklala Branch 8
    • Marketing Analysis Product / Place ServiceCore Services: Financial Services Head-Office: ISE TowersActual Service: Equities trading Service Branches: Cantt, Chaklala &Augmented Service: Online Statement of Murree Roadaccounts, web trading, mobile trading Promotion Price Cost Based Pricing or Value Direct, Telephonic & Base Pricing Can Be Used Web Site 9
    • Competitive Analysis Competitors Direct Indirect All Brokerage Houses of Islamabad Stock All Banks, Investment Exchange, Lahore Stock Companies, Mutual Exchange Funds,etc., of Pakistan 10
    • Market Segmentation Students Service Housewives Persons Market Segments Retired Professionals Persons Businessmen 11
    • Promotion Strategy Company External Internal Marketing Marketing Customers Employees Interactive Marketing 12
    • Competitive AdvantageStrategies Differentiation Strategy • Introduce Unique and Innovative financial products and Services Cost Leadership • Offer products at lowest price while maintaining a good level of quality Focus Strategy • Focus on a particular segment like service quality 13
    • Suggestions andRecommendation Keeping the staff low Keeping the work low during recession Saving investors during a recession Need to have more training workshops for employees 14
    • Conclusion ZLK Securities has been one of the pioneer brokerage houses in Rawalpindi and Islamabad They implement new technologies as soon as possible Each member of this company is dedicated and hardworking Overall one very good business that has a bright future ahead 15
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