marketing strategy consultants
that drive pro t through
customer centricity & innovation.
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30+ world-class In-house desk Strong allies for International
associates acting as research and trend implementation & publications & thought
“one global team” analysis resources measurement support leadership
• Remarkable practice research • 75K regular blog readers
• Social Media Analysis • +100,000 readers of
• Presentation Development presentations & papers
• Innovation Studies • regular speaking & media
• Trend Analysis appearances
• General Desk Research • on a mission to change
the marketing profession
start with an insight, not with an idea.
hi charges your phone battery at music festivals. a strong insight, since
phone charging became an indispensable part of overnight music festivals.
don’t use demographics when you think about an innovation. use an
activity. it’s not about who your consumers are. it’s about what they do.
running nike nike+
reading amazon free delivery
communicating nokia silence booth
driving at ecodrive
what’s important, is that there’s a t between your innovation and your
Brand can make Brands can inspire
Brands can make Brands make
things easier things more fun
Toilet paper Beer
Charmin Sit or Squad Wieckse Sun Radar
negative motivation positive motivation rossiter & percy
charmin makes it easier to nd free, clean public restrooms. this ts the
low involvement category of a toilet paper brand.
nationwide lets you manage all the paperwork on the spot after you had an
accident. this nicely reduces the irritation associated with insurances.
this is a process. not a product.
nd a unmet need.
develop a solution and go beta fast.
then adjust it. and adjust it again.
let it grow organically.
when it’s ready, communicate it.