Marketing Challenge: Can We Profit from Poverty
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Over 1 billion people have to survive on less than $1 a day

We all agree this is wrong, which is why many
donate when and where they can.
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Yet charity (and guilt) have their limits …
• Would you leave your job for “real work” in Africa
• Would you allow your pension fund to go “all out” in
helping South American farmers?
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Al Gore showed us the colour of money was green.
Now poverty needs a business model with a clear ROI
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“Proof of Concept” exists

What is needed now is “scale” and “capital”
Peru’s poor own $65-70 billion in assets. Anyone playing?
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Marketers of the world unite ...
Build the business case for poverty

GROW THE MOVEMENT
Analyse the Data
Find the Insights
Write Reports
Present
Blog
Tag your Friends
Comment
Spread the Word
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Every day, tens of thousands die
because of bad marketing. Let’s stop it