Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

10 Thoughts for Your 2011 Marketing Strategy

11,769

Published on

This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010 …

This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010

For the accompanying blogpost, please go here: http://tinyurl.com/35fhl26

Published in: Business, News & Politics
0 Comments
37 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
11,769
On Slideshare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
572
Comments
0
Likes
37
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 10 ThoughtsforYour 2011 Marketing Budget
    A #ChangeMarketing Presentation
    Alain Thys, October 2010
  • 2. 1. Smart Marketing Fund Allocation
    It’s about maximising returns, not minimising headaches.
  • 3. 2. Customer Economics
    Notallcustomers are born equal. Sodon’ttreatthemthat way.
  • 4. 3. Total Customer Experience Management
    Brands waste billionsbyonly managing part of what the customer actuallybuys.
  • 5. 4. Relevant Engagement
    Stop interruptinglivesto say howgreatyou are. Start relevant dialoguesinstead.
  • 6. 24/10/2010
    6
    5. Customer Centric Communication Planning
    It’s about the guy, not the busstop.
  • 7. 6. Transmedia Storytelling
    Consistencydoesn’tmeanrepeating the same story everywhere.
  • 8. 7. AudienceInclusion
    Racial, religious, sexual, ageandpoliticalprejudicecost money.
  • 9. 8. “Real” Social Media
    Ifyou want a strong online reputation, make sureyou have many happy customers.
  • 10. 9. BehaviourBasedInternal Communications
    Enable the peopletodeliver on the promises the brand makes.
  • 11. 24/10/2010
    11
    10. Getting Business toBehaveAccountably
    Ifyoudon’t pro-activelyaddressit, justicewillbe spoken in the courts of social media.
  • 12. 24/10/2010
    FUTURELAB
    Get involved on www.futurelab.net/changemarketing
    The #ChangeMarketing Manifesto: A Little Less Conversation, A Little More Action

×