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10 Thoughts for Your 2011 Marketing Strategy
 

10 Thoughts for Your 2011 Marketing Strategy

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This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010

This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010

For the accompanying blogpost, please go here: http://tinyurl.com/35fhl26

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    10 Thoughts for Your 2011 Marketing Strategy 10 Thoughts for Your 2011 Marketing Strategy Presentation Transcript

    • 10 ThoughtsforYour 2011 Marketing Budget
      A #ChangeMarketing Presentation
      Alain Thys, October 2010
    • 1. Smart Marketing Fund Allocation
      It’s about maximising returns, not minimising headaches.
    • 2. Customer Economics
      Notallcustomers are born equal. Sodon’ttreatthemthat way.
    • 3. Total Customer Experience Management
      Brands waste billionsbyonly managing part of what the customer actuallybuys.
    • 4. Relevant Engagement
      Stop interruptinglivesto say howgreatyou are. Start relevant dialoguesinstead.
    • 24/10/2010
      6
      5. Customer Centric Communication Planning
      It’s about the guy, not the busstop.
    • 6. Transmedia Storytelling
      Consistencydoesn’tmeanrepeating the same story everywhere.
    • 7. AudienceInclusion
      Racial, religious, sexual, ageandpoliticalprejudicecost money.
    • 8. “Real” Social Media
      Ifyou want a strong online reputation, make sureyou have many happy customers.
    • 9. BehaviourBasedInternal Communications
      Enable the peopletodeliver on the promises the brand makes.
    • 24/10/2010
      11
      10. Getting Business toBehaveAccountably
      Ifyoudon’t pro-activelyaddressit, justicewillbe spoken in the courts of social media.
    • 24/10/2010
      FUTURELAB
      Get involved on www.futurelab.net/changemarketing
      The #ChangeMarketing Manifesto: A Little Less Conversation, A Little More Action