10 Thoughts for Your 2011 Marketing Strategy

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This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010

For the accompanying blogpost, please go here: http://tinyurl.com/35fhl26

Published in: Business, News & Politics

10 Thoughts for Your 2011 Marketing Strategy

  1. 10 ThoughtsforYour 2011 Marketing Budget<br />A #ChangeMarketing Presentation<br />Alain Thys, October 2010<br />
  2. 1. Smart Marketing Fund Allocation<br />It’s about maximising returns, not minimising headaches.<br />
  3. 2. Customer Economics<br />Notallcustomers are born equal. Sodon’ttreatthemthat way.<br />
  4. 3. Total Customer Experience Management<br />Brands waste billionsbyonly managing part of what the customer actuallybuys.<br />
  5. 4. Relevant Engagement<br />Stop interruptinglivesto say howgreatyou are. Start relevant dialoguesinstead.<br />
  6. 24/10/2010<br />6<br />5. Customer Centric Communication Planning<br />It’s about the guy, not the busstop.<br />
  7. 6. Transmedia Storytelling<br />Consistencydoesn’tmeanrepeating the same story everywhere.<br />
  8. 7. AudienceInclusion<br />Racial, religious, sexual, ageandpoliticalprejudicecost money.<br />
  9. 8. “Real” Social Media<br />Ifyou want a strong online reputation, make sureyou have many happy customers.<br />
  10. 9. BehaviourBasedInternal Communications<br />Enable the peopletodeliver on the promises the brand makes.<br />
  11. 24/10/2010<br />11<br />10. Getting Business toBehaveAccountably<br />Ifyoudon’t pro-activelyaddressit, justicewillbe spoken in the courts of social media.<br />
  12. 24/10/2010<br />FUTURELAB<br />Get involved on www.futurelab.net/changemarketing<br />The #ChangeMarketing Manifesto: A Little Less Conversation, A Little More Action<br />

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