Getting a job in advertising from futurerising

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Getting a job in advertising by Adam Oldfield

futurerising

breakdown of the industry

it’s busy out therethe advertising industry is worth £19 billion21,000 people studying20,000 people working futurerising

advertising company types creative digital media research futurerising

creative agenciesbehind the ideas you see everywherethey create the strategybring to life ideas for brands futurerising

media agencybuy the advertising space whether it’s on TV, billboardsaround town, radio spotshelp brands decide where best to spend marketing budgetsthe media buyers will set about negotiating the best price futurerising

research agencyundertake research projects and focus groupsestablish new ways to present datadevise ways to help clients solve a particular research problem futurerising

digital agenciesbehind the ideas you see across online and mobilebring to life ideas for brands and create the strategyand now they’ve become integrated futurerising

digital agencies types gaming behavioural display search lead generation mobile video affiliates social media b2b email futurerising

your background

your background doesn’t matter history engineering food physics music business filmgeography graphics media languages maths science dance design art astronomy religion drama it sports english enviroment sociology psychology chemistry futurerising

job types

client services and account managementmust have in-depth understanding of the client’s marketplace and their businesswork closely with planners to translate the client’s marketing briefs into agency creativebriefsdeal with pretty much every department in the agencykey characteristics: integrity, diplomacy, commitment, persuasiveness, numeracy, thedesire to work as part of a team, charm — and a sense of fun! futurerising

strategic planningthe geeksrepresent the consumer in the agencyresponsible for developing the strategy behind the advertising ideaplanners will then write and present a strategy for the advertiser in relation to hopes/fears/behaviours of the customerkey characteristics: curiosity, tenacity, lateral thinking, creativity, intellect and numeracy futurerising

media planningmedia planners map how to connect the consumer to the creative ideaplanners in a media agency will take a brief from the client which highlights the messagethat they want to communicate to the consumernormally the client will have a budget in mind, but sometimes they will ask the mediaagency to give advice on budget setting futurerising

media buyingthe media buyer buys the ‘connections’ between the consumer and the creative idea (themedia channels)the media buyers are responsible for negotiating with the media owners of the relevantchannelsonce they have negotiated with the media owners, they will then book and followperformancekey characteristics: the ability to think laterally, be creative, have a problem-solving mind,communicate well, be persuasive and good with numbers. futurerising

creative services & productionthis is where the ads get madethe people in this process need a variety of skills- those who control the internal process within an agency- those who source the outside talent for production- those who oversee the production itselfcan change from agency to agencythen under creative services and production you have the following people futurerising

creative directorensures that the department is running efficiently and costs are kept down plus output is greatcreative services managerreports into the CD and takes on shared responsibilities and day-to-day issuesart buyerprovides the creative’s with a variety of photographers/illustrators that will execute theirad in the most beautiful and effective way futurerising

tv productionresponsible for the production of all TV commercials and also cinema advertising, virals,radio and mood films, basically anything moving or with soundstudio project managerhandle the workload going in and out of the studiotraffic managerensure that all briefs go through the Creative Department smoothly futurerising

production managermanage the output of campaignsinternal servicesfinance, IT, Legal, HR and Admin etc - very important areas still futurerising

unsure about which role youd be suited try this website:http://www.diagonalthinking.co.uk/ futurerising

your digital presence

make sure your online presence is up-to-date- facebook- twitter- linkedin- google pluscheck what’s out there about you- 123people.com futurerising

show off your passions, personality with links, pics, videos...ways to show off your work:- tumblr- deviant art- vimeo- behance- flickr- website futurerising

gettingwork experience, internship, or full time job

to startchoose your favourite few agenciesfind out- philosophy- history- who runs it, who’s the creative director- who/how many work there- who runs each department- the smallest details futurerising

regularly check their website for openingsfollow all their twitter accounts, there’ll post openings theresetup Google alerts for the words work experience/internships/jobs at youragencieslook past the first page of Google, look at news stories, in the forums, acrossthe blogs – keep adjusting your search to find out more futurerising

places and blogs to follow - Adverblog - Creative Pool - Adgrads - Creative Online - Chinwag - Pathfinders - Contagious - Propel - Laughing Squid - Creative Review - Prospects - Russell Davies - Campaign - Utalkmarketing - Welcome to Optimism - Hello You Creatives - Brand Republic - Gradvantage - NMAsign up for newslettersread the industry magazines such as Campaign, Marketing Week, PR etc futurerising

getting in contactbe ready to impress from the beginninggive people a callwrite a letteremail is the last resortuse friends and family if possibleif you get knocked back, try again futurerising

sell yourselfa must for working in advertisingby selling yourself cleverly you can sell productsexpress yourself by making great videos, writing short stories,helping charities, running marathons, painting...creative directors are the busiest out there...make sure what you do is great futurerising

how to get attention

gerbil eating cake on bike? futurerising

http://goo.gl/ZJPdX futurerising

http://goo.gl/WkwEs futurerising

http://goo.gl/AOcxQ futurerising

http://goo.gl/h9Xj8 futurerising

mastering the interview

preparewho are you to meet, get a good rounded view of who youll meethow long have they worked there, find out their career history, build up a storyabout them from as far backfind them on LinkedIn/Twitterresearch the company, this will be one of the questionswho are their clients, what work have they recently done for them futurerising

the interviewtypically will be interviewed by an account handler and plannerthe account person will try to find out if youd be able to hack it and get thingsdone in timewhereas the planner will focus on what youre thinking is behind advertising futurerising

prepare for any question- what campaign do you admire? - how have you been successful?- how would your best friend describe you? - how do you cope with difficult colleagues?- what are your weaknesses and strengths? - what do you do outside work?- what difficult situation have you overcome? - whats the difference between an execution and campaign?- how will you benefit this company? - be prepared for any situational questions:- why do you want this job? such as if the company was in a- how have you been creative recently? problem, what would you do?- where do you see your future? futurerising

your questions- what are the companies plans?- how do teams work with another?- scope for moving department?- work abroad?- will I work on more than one client at a time?- what do i need to do to get to the next step? futurerising

most of all- don’t be late- be nice- have a big smile- sit up straight- keep eye contact- try not to cross arms- remember names- show off your... enthusiasm, positivity, personality and driveand relax futurerising

10 things to remember

readbooks | newspapers | magazinescomics | the dictionary | anything futurerising

attention to detail futurerising

unique futurerising

travel futurerising

escapetechnologyfor a bit futurerising

hardwork futurerising

fail futurerising

sell yourself futurerising

love brandshttp://goo.gl/TSRTs futurerising

create things http://goo.gl/gXxVa futurerising

thanks to & for some helpful advice. Make sure tocheck their websites for more useful tips and opportunitiesand thank you to the pictures from the following flickr users: run ran,memake and Christoph Niemann, Ahmed Rabea and acaben. futurerising

get in touchif anything has been missed please let me know:adam@futurerising.comfor links to internships/jobs and more advice and tips followfuturerising on twitter: @futurerisingand if you would like to pass on your knowledge come blog for us futurerising

and follow my bloghttp://theartoffinding.tumblr.com

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