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                    <span style="font-size:14px;">Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.</span><br/>
                    From: <a href="http://www.slideshare.net/FutureNow/">FutureNow</a>, 6 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_319778"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/FutureNow/converting-visitors-search-engine-strategies-ny-2008-howard-kaplan?type=powerpoint" title="Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.">Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=converting-visitors-search-engine-strategies-ny-2008-howard-kaplan-1206388235390776-2&stripped_title=converting-visitors-search-engine-strategies-ny-2008-howard-kaplan" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=converting-visitors-search-engine-strategies-ny-2008-howard-kaplan-1206388235390776-2&stripped_title=converting-visitors-search-engine-strategies-ny-2008-howard-kaplan" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/FutureNow/converting-visitors-search-engine-strategies-ny-2008-howard-kaplan?type=powerpoint" title="View Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc. on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/buying">buying</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/behavior">behavior</a>)</div></div><br /><br />
                    Presentation given at Search Engine Strategies Conference- NY 2008 "Converting Visitors to Buyers" by Howard Kaplan, COO of FutureNow<br /><br />
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Converting Visitors into Buyers- Search Engine Strategies NY 2008- FutureNow, Inc.

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Slide 1:Search Engine Strategies: Converting Visitors Into Buyers Howard Kaplan Chief Operating Officer FutureNow

Slide 2:Secret to Conversion

Slide 3:Clicks Are People! For you to achieve your goals, your visitors must achieve their goals ﬁrst. Visitors are only concerned with how they want to buy and what is relevant to them.

Slide 4:People are different... but modelable

Slide 5:People are different... but modelable

Slide 6:People are different... but modelable

Slide 7:People are different... but modelable

Slide 8:People are different... but modelable

Slide 9: How We Buy Pace: Competitive Spontaneous Quick vs. Methodical Humanistic Deliberate

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