Personas are NOT...•Stereotypes – neither soccer nor hockey moms exist•Demographic Segments – Roger Retiree, lives in the Midwest,•Documents that hang on walls – regardless of if they have a headshot
Reconsidering Conversion Conversion X PointEntry XPoint
Common Sense Approach 1) Easily let people achieve what they came for (Convert the persuaded traffic) 2) Find more people who also want to do that (Drive traffic we can convert) 3) Uncover the reasons why some visitors don’t (Persuade the unsold)
A2: Fixing speciﬁc pain pointson your site is much easierwhen you can empathize withtheir struggles.
Simple Example: “Storage”How much space do I need?
How Much Space? “I want to see available sizes” New to Self Storage? We’re here to help. Primary Our storage experts can breakdown all your options & “Help me help you choose! choose the right size” Secondary(she’s expecting a chart, alist or some other logicalway to compare the options) (she’s expecting a helping hand)