2. What’s On The Agenda Today?
• About Rachit & Future Marketer
• Google Analytics & “Big Data”
• Metrics That Really Matter
• Action Plan for Analytics
3. “At FutureMarketer,
our mission is to inspire &
educate executives to make
them future-ready in a world
driven by digital innovation”
4. Who is this guy?
Rachit Dayal
What does he do?
Founder & Partner, FutureMarketer
Managing Partner, HappyMarketer
Why is he talking about Analytics?
Google Regional Trainer
Google Analytics Premium Partner
Works with Airlines, Hotels, Banks, Retailers & More
6. Learning Programs for Leaders & Practitioners
Marketing Practitioners
Take your skills to the next level
Business Leaders
Drive change using digital
7. … and have also been chosen by*
* The above represents a small selection of clients
8. Multiple Training and Learning formats to
Institutionalise desired change
Learning Planning
A systematic and planned calendar
Webinars & Hangouts:
Offers scalability plus flexible scheduling
Facilitated Discussions
Increases actionability of learning
Video Lessons:
Great for pre-learning and post-learning
Content Assets
Case Studies, FAQs, Help Guides, Hints & Tips
Coaching Sessions
Tailored and guided sessions for specific queries
Adult Pedagogy
Translate learning into action
Learning Management:
External, efficient digital marketing management
Learning Measurement:
Keep track of progress and improvements
Trainings & Workshops
Helps embed learning best
9. Helping Clients use “Big Data” in Small Ways
Workshops
Google Partner Academy
for Advertising, Analytics
Products & Sales Skills.
Keynotes
Google Regional Trainer and
chance to inspire Clients &
Agencies.
Webinars
Ongoing lessons, best
practices, guides to drive
campaign results & ROI.
Guides
Action plans for agencies &
brands to drive maximum
product usage & results.
50+ workshops &
training events
1200+ participants in
Google trainings
24. Trend: Showrooming
McKinsey’s iConsumer Reseach
analysis indicates that overall, 44%
of retail customers are using their
mobile inside the store.
Out of these,
43% are visiting the store’s website
40% are visiting the competitor’s
website
38% are using price-comparison
tools
17% are scanning barcodes
43. At these key moments, how can you
leverage your brand?
I-want-to-be-informed I-want-to-know I-want-to-buy I-want-to-use-and-share
82%
of smartphone users
turn to their phone to
influence a purchase
decision while in a
store.
65%
of online consumers
look up more
information online
now versus a few
years ago.
90%
of smartphone users
have used their phone
to share progress
made toward a long
term goal or multi-
step process.
91%
of smartphone users
turn to their phones
for creative ideas
while doing a task.
Source: Google Research, 2013
AWARENESS CONSIDERATION CONVERSION LOYALTY